Tag Archives: Baheej tourism

Baheej Tourism Development Company and the Tamimi-AWN Alliance announced the development of the waterfront area of the Royal Commission at Yanbu. Their first project in Yanbu will cover an area of 32,000 square meters and features three iconic leisure assets including a Beach Escape, a Tourist Activation Center, and a Lifestyle Hotel. Additionally, the project will feature a fourth component to be announced at a later stage. Each of these components will provide rich and comprehensive experiences, as well as sustainable tourism offerings. Visitors will be soon invited to explore the ancient city of Yanbu, rooted in a rich history dating back to the 16th century, boasting a distinct identity defined by its architectural marvels and sand beaches. Baheej envisions Yanbu as an iconic destination showcasing Saudi Arabia’s rich culture, history, and natural wonders, offering one-of-a-kind inspiring experiences to visitors. Mrs. Nora Al Tamimi, CEO of Baheej, said: “We believe that destinations are not just built but discovered, and Baheej’s commitment lies in uncovering Saudi Arabia’s hidden gems. Our strategic collaborations are aimed at curating unparalleled experiences that showcase Saudi Arabia’s rich culture, history, and natural wonders. Yanbu City’s contemporary infrastructure, captivating environment, and attractive coastal landscapes make it an exceptional gateway to the Red Sea Riviera. We anticipate the complete unveiling of our destination and its components by the end of 2027.” Al Tamimi envisions the project unfolding in three phases, prioritizing community engagement, sustainability, and minimal environmental impact. Through meticulous analysis of risks and investment opportunities, Yanbu is set to become a sought-after tourist destination, both locally and internationally. Baheej’s integral role includes integrating local culture and environmental sustainability, elevating Yanbu’s appeal and fostering regional development. This commitment …

Baheej Tourism Development Company, a joint venture between ASFAR, the Saudi tourism investment company owned by PIF, and the Tamimi-AWN Alliance, signed a strategic agreement with Kerten Hospitality at the Future Hospitality Summit in Riyadh to manage Baheej’s hotel in Yanbu under the premium Cloud 7 brand, an innovative hotel and residence lifestyle brand known for its vibrant designs, dynamic check-in lobbies, healthy food options, and curated retail boutiques. This strategic collaboration signifies ASFAR’s commitment to enhancing the hospitality sector and demonstrates the company’s ability to leverage its extensive network for the benefit of its partners and subsidiaries. Kerten Hospitality’s commitment to taking an innovative approach to shaping modern hospitality offerings and its dedication to fostering vibrant communities reflects Baheej’s dedication to not only uplift the hospitality experience in Yanbu but also to positively impact the local community and tourism sector. Dr. Fahad bin Mushayt, CEO of ASFAR, the Saudi tourism investment company stated, “Baheej’s collaboration with Kerten Hospitality underlines our core principle: empowering partners and subsidiaries through our expansive network. ASFAR is committed to cultivating alliances and co-investing with private sector entities, both local and global, to accelerate the advancement of Saudi Arabia’s tourism sector and enrich communities in promising cities across the Kingdom in alignment with Vision 2030.” Through a focus on integrating local culture and promoting environmental sustainability in its operations, Baheej seeks to elevate Yanbu’s appeal as a destination while fostering economic and social development in the region. This initiative is a testament to Baheej’s commitment to creating spaces that celebrate the community and the environment, ushering in a new chapter in the story of Yanbu’s hospitality landscape. Norah Al Tamimi, CEO of Baheej Group, expressed …