Tag Archives: B2B

HBX Group launched its Marketing Suite, a combination of marketing services designed to inspire, convert, and drive growth in the travel space. With this launch, HBX Group aspires to become the primary retail media network within the travel industry, serving as a point of reference for hotels, DMOs, airlines, mobility providers and any business seeking to engage with travellers and travel distributors. HBX Group Marketing Suite is composed of two key solutions: Travel Media Solutions and a Digital Marketing Agency. HBX Group’s Travel Media Solutions offers a suite of complete advertising products in an extensive network of hard-to-reach digital spaces, with the potential to reach over 50.000 travel agencies and 3.500 tour operators across 65 countries, as well as travellers from over 100 booking websites and strategic partners. These advertising solutions include digital banners on B2B and B2C websites, social media marketing, bespoke newsletters, email sponsorships, and landing pages. On the other hand, the Digital Marketing Agency is focused on tailor-made strategies developed by expert travel marketers to accelerate business growth within the B2C audience. Services include B2C digital campaign management, marketing advisory, insights, creative services, brand management, and more. HBX Group brings years of experience in the travel sector, giving the company a deep understanding of its unique needs and challenges. This knowledge allows HBX Group to design its services specifically to the demands of travel businesses, ensuring more effective and relevant marketing strategies. Its team of digital marketing experts, specialised in the travel industry, ensure that clients receive thorough, personalised support and guidance, from strategy development to execution and optimisation. The company also has access to the latest technologies to implement and refine marketing strategies. This includes advanced analytics, innovative advertising platforms, …

Speaking at the Bavel Travel Summit taking place in Spain, Maria Sellar from Terrapay called out gender bias in the travel technology industry. During a speech titled ‘Breaking Barriers: Inclusion and Diversity in Travel Industry Leadership!’, Sellar went on to demand the travel technology industry bridges this gap or risks falling behind. Whilst addressing the 200+ crowd of travel tech professionals at the event in Sitges, Spain – organized by B2B travel payments company Voxel – Sellar shared her own experiences of discrimination and highlighted research seen by Terrapay that proved the stark inequality between males and females in the sector, including that: • Only 28% of tech employees are female, but more worryingly still the percentage of women serving as CEOs in technology companies is only roughly 17%. • There’s some evidence things are going backwards: there was a decline of 2.1% in the representation of women in big tech companies between 2020 and 2022! • Between 2016 and 2022, an average of only 15% of tech startup founders were female, according to Startup Genome, 2023. “You only need to look down the list of attendees at travel technology events to see how male dominated it is, there’s not much statistical analysis to be done – and again, when you look at who is speaking on stage or who are the CEOs, the gap is obvious and worrying” commented Sellar, who at B2B travel payments provider Terrapay is the General Manager for Travel. She continued “For anyone with any doubts about the value of gender equality, consider that it isn’t just a moral imperative—it’s a strategic advantage that fosters creativity and a broader range of perspectives, ultimately benefiting the …

Dadabhai Travel in the Middle East, announces the renewal of its primary strategic GDS technology partnership with Sabre Corporation reaffirming their position as strategic contributors in shaping the future of the travel industry. This renewed commitment underscores Dadabhai Travel’s dedication to providing enriched customer experiences across multiple verticals, including Leisure, meetings, incentives, conferences, and exhibitions (MICE), business to business (B2B), and business to consumer (B2C). Sabre’s suite of products, including Sabre Red 360 (SR360), Content Services for Lodging (CSL), Sabre APIs, Sabre Virtual Payments (SVP), and Automation Hub, has played a pivotal role in empowering Dadabhai Travel to provide consistent and seamless services to its clients across its expansive network. The renowned SR360 platform, a cornerstone of this partnership, offers a customizable user experience that enables Dadabhai Travel to achieve product differentiation, selling branded content, add-ons, dynamic upsell options, and personalized offers. “Sabre’s continuous commitment to future investments and technology roadmaps aligns seamlessly with our vision of being the technology partner of choice,” said Aziz Gilitwala, Managing Director, Dadabhai Travel. “As a prominent TMC brand with diverse offerings, Dadabhai Travel relies on Sabre’s technology as our trusted partner. Sabre’s products and solutions have been instrumental in enhancing our capabilities and delivering on our commitment to offering unrivaled service levels, state-of-the-art technology, and providing competitive global travel options.” Sabre’s role extends beyond technology, with a critical contribution to enabling Dadabhai Travel to increase productivity and achieve ambitious growth objectives. This renewed collaboration marks a significant milestone setting the stage for continued innovation and excellence in the travel industry. “Our partnership with Dadabhai Travel goes beyond technology—it’s about collaboration, shared knowledge, and a joint commitment to driving innovation in the travel industry,” …

Ministry of Heritage and Tourism Oman hosted the third edition of the “Global Travel Week – Middle East” with 94 tourism specialists from various countries and 31 Omani tourism establishments in addition to hotels. This B2B event is aimed at promoting luxury tourism in Oman. Haitham bin Muhammad al Ghassan, Director General of Tourism Promotion at the Ministry of Heritage and Tourism, said: “This event is a valuable addition to the list of luxury tourism companies and has proven through its previous editions that it adds high value to businesses and companies.” The Director General of Tourism Promotion at the Ministry of Heritage and Tourism added that the hosting of this event will strengthen international cooperation in the field of luxury tourism, exchanging experiences and knowledge, and strengthening the position of the Sultanate of Oman as a luxury tourist destination on the global stage. This event enjoys wide participation from experts and specialists in the field of luxury tourism from various countries of the world. (Oman News Agency)

The inaugural B2B edition of Saudi Travel Mart with TravTalkME as media partner kicked off in Riyadh yesterday with over 135 companies from 20 countries. It will provide a platform for key exhibitors from Saudi Arabia and the rest of the world to showcase their many offerings within a period of three days from 25th to 27th February 2024. Opening the event Naif A. Alrajhi – Vice Chairman of Board of Directors Riyadh Chamber of Commerce shared, “Today is an important event to have this first ever B2B event in Saudi Arabia, having 135 companies from 20 countries which shows the importance of being in Saudi  Arabia and this is very good for later stages as Saudi Arabia aims to achieve a high number of tourists from across the globe. Saudi Arabia has a lot of opportunities with thew commitment of the government as they have set a target with the vision 2030 aimed at attracting the highest number of  tourists by 2030 and with all the foreign investments happening in the Kingdom this will give rise to the tourism sector in the Kingdom.” Mohammed Al Harbi, Chief Executive Officer Saudi Travel Mart in his opening remarks shared, “we consider the Saudi Travel Market to be one of the important exhibitions through which we intend to place the Kingdom on the list of major tourist destinations in the coming years. As the first B2B exhibition in the Kingdom of Saudi Arabia, we aim to attract the largest international companies to the Kingdom and make it the first and best choice for everyone.”  

Hotelbeds is pleased to announce that it is one of IHG Hotels & Resorts’ preferred partners for distribution of wholesale rates from IHG hotels in Europe and Greater China. As a result, travel buyers working with Hotelbeds will continue to enjoy access to wholesale rates from IHG hotels. Hotelbeds’ network reaches thousands of B2B travel buyers, such as offline tour operators, retail travel agents, airlines and company employee loyalty programs, across more than 140 source markets worldwide. Hotelbeds’ portfolio of B2B travel buyers offers IHG’s hotels incremental, high-value bookings from both domestic and international travelers. Carlos Muñoz, Chief Commercial Officer at Hotelbeds, commented: “This partnership demonstrates our shared confidence in the future growth of the B2B industry.  Thanks to this collaboration, our client partners worldwide will have access to a leading product portfolio which is fantastic news coming off the back of some very challenging years.” George Turner, Chief Commercial & Technology Officer at IHG Hotels & Resorts, commented: “Partnering with Hotelbeds in Europe and Greater China will enable us to more seamlessly manage our wholesale distribution.” IHG Hotels & Resorts has 17 brands including InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts and Holiday Inn Express and last year joined Hotelbeds’ Green Hotel Programme to further strengthen its commitment to sustainable tourism. The Green Hotels Programme is a turn-key solution to bring Hotelbeds and its partners into the green economy and accelerate the transition of the travel industry towards sustainability – a topic whose importance has increased dramatically in light of the COVID pandemic.