Tag Archives: Associations

Experiential Planner Expo (EPEX), the region’s leading B2B platform for the MICE, weddings, and luxury events industry announced the continuation and expansion of its strategic partnership with the International Congress and Convention Association – Middle East Chapter (ICCA ME). This renewed alliance marks a significant evolution in EPEX’s engagement strategy by introducing qualified association representatives into its Hosted Buyer Programme for the first time. In 2025, EPEX and ICCA ME are jointly bringing a select group of international association leaders to participate in the show. These association representatives (majorly from Medical associations) have expressed genuine interest in hosting future congresses and events in the Middle East. Their presence will provide EPEX exhibitors and destination partners with a rare opportunity to understand the deeper requirements of international congresses and the decision-making dynamics behind destination selection. The partnership will also feature an ICCA-led Leadership Session during EPEX 2025, where these invited association leaders will engage in a panel discussion titled “More Than Meetings: How Association Congresses Drive Impact, Legacy, and Destination Strategy”. Moderated by Anju Gomes, Senior Regional Director, ICCA ME, this session will uncover the real priorities of associations—from aligning with national development goals to achieving long-term impact in knowledge and community exchange. Attendees will gain valuable insights into how destinations, venues, and local stakeholders can position themselves not just as hosts, but as long-term partners in delivering transformational outcomes. “This expanded partnership with ICCA ME brings a crucial new dimension to EPEX,” said Karishma Hundalani, Head of Brand and Content at POW WOW Marketing, organizers of EPEX. “As the region grows its credentials as a global hub for international meetings and congresses, it’s important that we also enable real conversations …

The third ICCA Middle East Summit – with TravTalk Middle East as media partner – concluded after two days of great insights, updates, and networking opportunities with industry experts from across the globe. The event was inaugurated by H.E. Azzan Al Busaidi, Undersecretary of the Oman Ministry of Heritage and Tourism, with Dr. Senthil Gopinath, CEO of ICCA opening the session with an inspiring speech. Khalid Al Zadjali, ICCA Middle East Chapter Chair, radiated excitement as he took on the role of host for the very first time, setting an electrifying tone for the entire summit. There were many sessions which left both experts and audience inspired by the prospect of hosting more business events in various Middle East destinations. Khalid Al Zedjali, Director of Oman Office of Conference at the Ministry of Heritage and Tourism, stated, “By organizing this event, we aimed at exploring the various means in which the local associations can further improve their operations, strengthen member services and make a more impactful contribution to their industries and communities by leveraging the valuable insights with best practices for international associations. Further, there were also many key areas where local associations can benefit from the experience and expertise of their international counterparts”. Al Zedjali added that it is important for the local associations to maintain the strong bonds with the international networks, to participate in conferences and events and to search proactively for learning and cooperation opportunities with their international peers. By doing so, local associations can improve their performance and create value addition to their members and stakeholders. The event included three different sessions. The first session “Building Resilient Communities” explored the vital role that ICCA (the …