Tag Archives: Aruba hospitality

As hospitality’s doors finally reopen, the sector is quickly getting a sense of the evolved “digital-first” world in which it’s now operating. The past year has seen a significant step change in the adoption of technology and digital services, but while some hospitality businesses were able to welcome online models, huge swathes of the industry were forced to remain dormant, leaving many digital advancements relatively untested or stagnating. Now, the whole sector must quickly accelerate its digital transformation to fuel long-term recovery, or risk customer abandonment and falling further behind.   According to research by Aruba, a HPE company, as of last year the hospitality sector was in a healthy – but not leading – place in its adoption of advanced technologies and moving computing to the Edge. Over half of hospitality IT leaders had started to implement trials or applications in areas such as artificial intelligence (AI) (55%), Internet of Things (IoT) (70%) and machine learning (57%). However, that compares to figures of up to 75% for AI in the financial services industry, or 77% for IoT in retail, distribution, and transport.   But it was also already struggling significantly with the data these new technologies produces. A quarter (25%) of IT leaders in hospitality said there was too much data for their systems to handle, and that they could not process the data they collected quickly enough to act (25%). With data levels increasing exponentially over the past year, thanks to the Covid-induced rise of smart technologies, IoT sensors, and connected devices the depth of data sprawl will only be greater.   To get a handle on all this data and deliver the type of differentiated customer experiences …

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