Tag Archives: AROYA

Cruise Saudi’s AROYA Cruises promises a design- led, luxurious environment from which to explore the Red Sea and Arabian Gulf, and Cruise Saudi has announced that it will be collaborating with leading brands in cruise ship design, SMC and PARTNER SHIP DESIGN (PSD) to support in this vision. SMC, the original designer of AROYA Cruises first ship, has been chosen as the lead designer for the refurbishment project. As lead designer, SMC will provide interior and architectural design, branding and art consultancy to Cruise Saudi for its visionary new cruise line. Based in London, SMC are an established design firm and a pioneer within the maritime interior design arena. Hamburg-based firm PSD has been assigned by Cruise Saudi as a partner designer. PSD provides ship design and building services, with expertise in new ship builds, refurbishments and conversions of cruise ships, river cruises, yachts and ferries. As a design partner for AROYA Cruises, PSD will perform the interior design, design details and documentations, follow-ups, and engineering support. Commenting on the announcement, Lars Clasen, CEO of Cruise Saudi, said: “We are delighted to be working with some of the best visionary innovators in cruise ship design for our premium cruise offering, AROYA Cruises. Working with sector-leading experts such as SMC and PSD will play a crucial role in ensuring that AROYA Cruises offers a comfortable, luxurious and inspiring environment from which passengers can enjoy the highest standard of service and facilities.” AROYA Cruises is Saudi’s first cruise line, designed for nationals, expatriates and regional guests. Announced in June 2023, AROYA Cruises will offer a premium travel experience from booking to boarding and beyond.

Cruise Saudi announces the launch of its owned cruise line, AROYA Cruises. AROYA Cruises will offer Saudi nationals, expatriates, and regional guests a unique opportunity to explore the wonders of Saudi from the sea. With a commitment to showcasing Arabian experiences, AROYA Cruises will reflect the country’s rich cultural heritage, natural beauty, and warm hospitality, providing an immersive journey, designed and tailored to reflect its brand values of inspiration, enrichment, generosity and respect. AROYA Cruises is committed to an exceptional passenger experience and will offer the highest standard of service, facilities and shore excursion programme culminating in a unique offering in the region. “This momentous step marks a historical milestone in Cruise Saudi’s ambitious strategy to create a premium cruise ecosystem in Saudi, in line with Vision 2030.” quotes Lars Clasen, CEO of Cruise Saudi. “AROYA Cruises will be operating as an autonomous brand within the Cruise Saudi portfolio, aiming to provide experiences and services specifically designed to embrace Arabian preferences.” The launch of AROYA Cruises’ will be led by Ghassan Khan. The brand will be managed as a separate business unit supporting the fulfilment of Cruise Saudi’s strategic goals of welcoming 1.3 million cruise visitors by 2035 and providing 50,000 direct and indirect jobs. Ghassan Khan quotes: “This is an extremely exciting time. It is a privilege to bring this cruise line to launch as a core element of Saudi’s development as an international cruising destination.” AROYA Cruises itineraries and packages are currently under development and will be announced at its commercial launch to be held in the coming months.