Tag Archives: Arne Sorenson

Majid Al Futtaim opens movie-themed hotel suites in Dubai

VOX Cinema Outdoor Day

Majid Al Futtaim celebrated the opening of Aloft City Centre Deira, Dubai, at an event attended by VIPs, media and influencers from the United Arab Emirates (UAE). The opening of the event took place in the presence of Alain Bejjani, Chief Executive Officer, Majid Al Futtaim – Holding, and Arne Sorenson, President and Chief Executive Officer, Marriott International. Operated by Marriott International, Aloft City Centre Deira is the first hotel in the region to offer movie-themed suites, alongside a VOX Cinemas’ outdoor screen and the Aloft brand’s signature programming. The urban hotel is a lifestyle destination catering to both leisure and business travellers. Aloft City Centre Deira delivers a fresh approach from the traditional hotel landscape with its emphasis on a lively, in-hotel social scene, modern design, innovative music programming and thoughtful technology incorporated to enhance the guest experience. Jalil Mekouar, Chief Executive Officer – Hotels, Majid Al Futtaim – Properties, said, “I’m delighted to announce the official opening of Aloft City Centre Deira, our 13th hotel in the region, to the public. Majid Al Futtaim strives to create and deliver compelling experiences through our unique destinations, and together with Marriott International, we have launched a concept that is an integrated lifestyle development aimed at establishing a new benchmark for experiential travel in Dubai’s hospitality sector, offering more authentic and personalised experiences within one destination.”

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$500 million owner investment on Marriott’s Sheraton transformation

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Marriott International has announced its transformation vision for Sheraton Hotels and Resorts, the third largest brand in its portfolio. The company, which introduced its new Sheraton guestroom late last year, is showcasing its vision for Sheraton’s public spaces at the NYU International Hospitality Industry Investment Conference in New York, bringing to life for owners and investors the company’s brand strategy as well as its signature focus on guest experience, hotel operations and design philosophy. “From the moment we closed the Starwood merger in late 2016, the revitalization of Sheraton has been a top priority for our company,” said Arne Sorenson, President and CEO of Marriott International. “We knew that the way to restore this incredible brand was focus and collaboration with our hotel owners. We wanted to build on Sheraton’s rich legacy of sitting at the heart of communities across the globe, but also to create a differentiated positioning and compelling proposition for our owners. With our Sheraton transformation plan, we’ve put together all of the pieces of the equation to work cooperatively with our owners to set this iconic brand on a new, disciplined and successful path. We are ready, our vision is clear and the energy is robust for Sheraton.” Owners are already responding to the new vision with optimism and energy, committing an estimated half-a-billion dollars in renovations of hotels across the US. Globally, 25 per cent of Sheraton hotels have committed to renovations with some already underway.”

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