Leading independent hotel management company, Aleph Hospitality, has entered the Ugandan market with the signing of a management contract to operate two boutique hotels; Masheda Palms in Buyala and A’lure Hotel & Suites in Kampala. Aleph Hospitality’s portfolio now stretches across six countries on the African continent. Bani Haddad, Founder & Managing Director of Aleph Hospitality said: “I am personally very excited to start operations in Uganda. This is a country that leaves an everlasting impression on visitors, a country with breath-taking scenery, exotic wildlife, kind-hearted people and cultural diversity. By welcoming Masheda Palms and A’lure Hotel & Suites to the Aleph family, we promise to share our regional knowledge and international best practices to help them reach their full potential and, at the same time, support the rebuilding of the tourism sector in Uganda.” The timing coincides with the Uganda Tourism Board’s launch of their new marketing strategy “Explore Uganda, The Pearl of Africa”. As Uganda is opening up again to international visitors, the country is focusing on rebuilding the tourism sector after the impact of the pandemic. Speaking at the launch, the country’s president, H.E Yoweri Kaguta Museveni urged the world to explore Uganda and the uniqueness of her terrain. Uganda is home to three UNESCO World Heritage Sites and her diverse landscape include the immense Lake Victoria, birthplace of the river Nile, the Murchison Falls, the snow-capped Rwenzori Mountains, and the remote Bwindi Impenetrable Forest, sanctuary to the world’s last mountain gorillas. Located in a leafy residential area in the capital, Kampala, in proximity to the Rubaga Cathedral and the Uganda museum, A’lure Hotel & Suites opened its doors in November 2020. The boutique hotel features all …
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