Tag Archives: Al Ula

The ancient desert city of AlUla has announced its 2022 line up of key events and festivals. Under the umbrella of AlUla Moments, the 2022 lineup includes the return of AlUla Wellness Festival as well as Winter at Tantora and announces a new addition to the calendar – The Ancient Kingdoms Festival. Also, in an exciting return to city’s marquee events, the calendar kicks off this September with the return of the Kingdom’s first music festival, Azimuth. The intimate 3-day celebration of music, art and food is back with a refreshed approach in a stunning canyon setting. With a focus on sunrise and sunset performances and an exciting mix of east meets west – the festival is set to be a hot ticket for music and arts lovers who want to escape the city heat over the Saudi National Day weekend. Azimuth is followed directly by The Wellness Festival. Debuting in March 2022, the festival returns in a new September/October period to capitalise on the changing of the season and the beginning of new life. The festival will once again be anchored by Five Senses Sanctuary – a purpose built spa, fitness and wellness retreat which will bring the world’s best practitioners together with local talent to create the Kingdom’s most significant offering of experiences for the mind, body and soul. The Ancient Kingdoms Festival brings the past into the present with experiences inspired by the significance of 7000 years of successive civilizations on the Arabian Peninsula and the famed incense road trading route that cemented AlUla as the bustling commercial and cultural crossroad. The festival marks the first time that visitors will be invited to discover the linked frontier …

The Royal Commission for AlUla (RCU) has successfully hosted the Hegra Conference of Nobel Laureates & Friends, a three-day gathering of 35 Nobel Laureates and their eminent peers in AlUla to discuss the key issues facing humanity under the theme New Openings: Decisive Moments for a Decisive Decade. The first HEGRA Conference of Nobel Laureates & Friends was held in early 2020 as a gathering of Nobel Laureates. Following the success of the inaugural edition, the latest edition welcomed esteemed laureates from a range of prestigious awards. The conference brought together a diverse mix of intellectuals including: Guatemalan activist Rigoberta Menchu-Tum (Nobel Peace Prize, 1992), former Polish President Lech Walesa (Nobel Peace Prize, 1983), journalists Michael Moss (Pulitzer Prize for Explanatory Reporting, 2010) and Jeff Gottlieb (Pulitzer Prize for Public Service, 2011); Prof. Omar M. Yaghi, The James and Neeltje Tretter Chair at the University of California Berkeley (King Faisal Prize); and Dominique Langevin, the research director at Europe’s largest fundamental science agency – Centre national de la recherche scientifique, CNRS (UNESCO for Women in Science). HRH Prince Turki Al Faisal Al Saud, Chairman of the King Faisal Center for Research and Islamic Studies, led a strong Saudi contingent at the conference that also included HH Princess Noura bint Turki Al Saud, founding partner of Aeon Strategy, and HE Eng. Ibrahim Muhammad Al Sultan, a member of the RCU board of directors. Also in attendance was a contingent of about 20 Saudi high-school and university students, many of whom had benefited from the Kingdom’s Mawhiba programme for gifted youths. The students contributed to several discussions at the conference, in particular a final-day forum on young people as the builders of …

As part of its participation at the Arabian Travel Market 2022, the Royal Commission for AlUla announced today the launch of its first Travel Agent Training Programme & Trade Information Hub – AlUla Specialist. The bespoke online hub will drive awareness of AlUla as a new and unexplored heritage and culture destination of global significance. The training platform will facilitate global travel agents to learn, market and sell trips to the vast desert region in North West Saudi Arabia. The course will lay-out five training modules in English and Arabic languages: Introduction to the destination of AlUla; the UNESCO World Heritage Site of Hegra; Dadan and Jabal Ikmah; AlUla Old Town and Oasis; and Nature and Adventure attractions. The content will educate and support the trade highlighting key messaging, positioning and unique AlUla experiences to travel partners. As well as the dynamic five-module trade training programme, features include a trade toolkit including downloadable factsheets, brochures and visitor guide, video and training webinars, trade rewards and incentives, regular news and product updates as well as the opportunity to attend upcoming events. Participants who pass the final exam of the training programme will become an AlUla Travel Specialist and be profiled as a premium AlUla operator that can provide world-class service and up to the minute information on AlUla, to increasing travel bookings to a unique destination of a 200,000-year of unexplored human history. “With AlUla Specialist we have developed what we hope is best in class programming to support our global network of valued trade partners. AlUla is an incredibly rich and inspiring destination and we look forward to introducing AlUla to our trade partners, first digitally and then in person,” …