Tourism Breaking News
SAUDIA has underlined its commitment to contributing to the growth of the Kingdom’s tourism and sports sectors with the launch of the airline’s first-ever polo team. The three-man team will compete in the Richard Mille AlUla Desert Polo 2022, one of the most eagerly awaited events of the AlUla Moments season. The team’s participation comes as part of SAUDIA’s strategic partnership with the Royal Commission for AlUla, and is the latest in a series of collaborations designed to highlight the historic destination’s rich heritage and natural beauty. The national carrier has contributed to a variety of events and activations showcasing the ancient desert city’s unique attractions. These include the world’s first “Museum in the Sky” flight, which highlighted AlUla’s cultural significance as a living museum and the home of Saudi Arabia’s first UNESCO World Heritage Site, and the Custodian of the Two Holy Mosques, a challenging equestrian event that attracted 200 riders from more than 30 countries to compete across 120 km of rugged desert terrain. The Richard Mille AlUla Desert Polo tournament is one of several upcoming events supported by SAUDIA. From 27 February to 12 March, visitors will be able to soar high above the desert landscape for a magical hot air balloon ride as part of the AlUla Skies Festival. Guests can also look forward to experiencing a Symphony Under the Stars on 11 March, as a dazzling musical performance takes place against the stunning backdrop of the famous Arch Rock. Khaled Tash, Group Chief Marketing Officer at SAUDIA, commented, “This is a period of incredible growth for SAUDIA, AlUla, and the Kingdom of Saudi Arabia. We are proud to be part of the ambitious plans to …
Read More »First-ever SAUDIA Polo Team to compete in Desert Polo Tournament as part of strategic partnership with Royal Commission for AlUla
