Tag Archives: adventure

Connections Saudi unveils programme as Riyadh prepares to welcome global travel leaders

Connections Saudi, in partnership with Saudi Tourism Authority (STA), the invitation-only travel trade event, will take place in Riyadh from 10-14 November 2025. The highly anticipated gathering will bring together 250 leading international buyers with 250 Saudi suppliers, creating new opportunities for collaboration across luxury, adventure, culture and hospitality. Connections Saudi is part of the global Connections event series, bringing together trusted decision-makers from the travel and hospitality industry. Delegates will take part in pre-scheduled one-to-one meetings and experiences, delivered through the innovative Connections Way – an approach that blends business conversations with shared cultural, culinary and wellness activities, building lasting partnerships. The event programme also features content sessions designed to engage international travel buyers on selling Saudi to their clientele, including investment and culture. To ensure buyers discover Saudi beyond the event, they will join a specially curated destination tour organized by partners Aseer, Al Baha, AlUla and Six Senses. As part of the Connections Saudi experience, guests will be invited to a cultural engagement program, hosted in Diriyah on Tuesday 11 November. The evening will begin with a guided tour of At-Turaif Historical District, a UNESCO World Heritage Site that stands as the birthplace of the Saudi nation and a symbol of its enduring cultural legacy. Following the tour, guests will gather for a dinner at Villa Mamas, located on the elegant Al-Bujairi Terrace, overlooking the illuminated the World Heritage Site. Blending heritage and modernity, the evening will celebrate Saudi’s rich traditions, warm hospitality and its vision for a vibrant, connected future in tourism. A highlight of the programme will be the curated group trip to Qiddiya City on Wednesday 12 November. Delegates will be welcomed with a …

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