Tag Archives: Address Hotels and Resorts

Emaar Hospitality strengthens China outreach through partnership with Youli Consulting

Chris Newman jpg

Emaar Hospitality Group is strengthening its market outreach to China with a sales and marketing partnership agreement with Youli Hospitality Consulting, the country’s leading representation company. As part of the agreement, Youli Consulting will promote the hotels under Emaar Hospitality Group’s premium luxury Address Hotels and Resorts and upscale lifestyle Vida Hotels and Resorts across all key markets in China including Beijing and Shanghai. Youli Consulting will promote Emaar Hospitality Group among Chinese travel and tour operators in addition to driving Meetings, Incentives, Conferences & Exhibitions (MiCE) traffic covering leading corporates. The hotels will also be promoted through a dedicated WeChat/Weibo account to engage the digital-savvy young Chinese travellers. Chris Newman, Chief Operating Officer of Emaar Hospitality Group, said, “China continues to be one of the fastest-growing tourism markets for Dubai, led by its ‘China Ready’ strategy. Our hotels are among the most recognised and sought-after by Chinese visitors for its proximity to attractions such as Burj Khalifa and The Dubai Mall that are visited by 97 per cent of all tourists to the city. Through our partnership with Youli Consulting, which has rich sales and marketing experience in the industry, we aim to strengthen guest arrivals from China.” Li Lei, Founder of Youli Consulting, added, “Dubai is today among the most in-demand destinations among the Chinese travellers. As a leading representation company in the country, we understand the aspirations and needs of Chinese guests and we will promote Emaar Hospitality Group’s hotels in Dubai to young travellers, middle-class families, MiCE agencies and corporates. We are confident that our integrated approach to enhance the visibility of our partner brands as well as our practical experience to make overseas hotels ‘China …

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JODC reaches Makkah for its next luxury project

Jabal Omar Address Makkah

Jabal Omar Development Company (JODC), Saudi Arabia’s leading real-estate development company, announced that Emaar Hospitality Group’s premium luxury hotel brand Address Hotels and Resorts has been selected to manage its flagship hospitality project in the holy city of Makkah. This also marks the first expansion of Address Hotels and Resorts to the Kingdom of Saudi Arabia. The Jabal Omar Address Makkah, scheduled to open in 2019, is located just steps away from the Grand Mosque. Its two identical towers are the tallest towers within the master development. An interconnecting bridge linking the two towers serves as a visual landmark of the project. With a built-up area of about 2 million sq. m., Jabal Omar Address Makkah would feature residences, hotels, malls, retail amenities, prayer areas and other support facilities. There will be about 1,490 hotel rooms and suites, including units available for freehold sale.

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Emaar unveils 196-room ‘Address Boulevard’

Address Boulevard-2

Address Hotels and Resorts unveiled its new city lifestyle resort in Dubai, Address Boulevard. It adds to Emaar Hospitality Group’s impressive and growing portfolio of luxury hospitality venues that have redefined the hotel industry and set new benchmarks in service standards. Address Boulevard has 196 spacious rooms including 116 spacious Deluxe Rooms, 44 Deluxe Club Rooms, 28 One-Bedroom Suites, seven Two-Bedroom Suites and a luxurious Presidential Suite offering spectacular views of The Dubai Fountain and Burj Khalifa. In addition, there are 532 serviced apartments including duplexes and two penthouses, with short-term guests at the residences also guaranteed access to the hotel’s facilities. Chris Newman, Chief Operating Officer of Emaar Hospitality Group, said: “Address Boulevard is another statement on the ambition of Emaar Hospitality Group to set new industry standards. A celebration of the hospitality excellence that we have brought to Dubai, it is uniquely positioned as a city lifestyle resort – which integrates all the romantic charm of a resort with the convenience, amenities and appeal of a city hotel. Address Boulevard is exceptional in all its facets – from the architecture to the interiors, the unobstructed views of iconic attractions, and our uncompromising approach to superior guest service.” Appealing to leisure and business travellers, Address Boulevard enjoys an exclusive city location that is perfect for overseas visitors who yearn to be in close proximity to retail and leisure attractions. Within walking distance of The Dubai Mall, the world’s largest retail and entertainment destination, the hotel is also on the vibrant Mohammed bin Rashid Boulevard, offering an extensive choice of specialty food and beverage concepts, ideal for families and young visitors. It is also in close to Dubai Opera, the …

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