Tag Archives: Abdullah Al Dawood

Seera Group launches ‘Discover Saudi’, a new DMC at WTM 2019

Seera Group unveiled the Kingdom’s first-of-its-kind integrated Destination Management Company (DMC), under the brand name, ‘Discover Saudi,’ at the World Travel Market (WTM) in London. Set to catalyse international inbound tourism as well as domestic tourism, Discover Saudi, a SAR500 million investment by Seera Group supports the goals of Saudi Vision 2030 to transform tourism as one of the key economic growth sectors. It will complement the goal of welcoming over 100 million annual overnight visitors and increasing the share of tourism to the Kingdom’s GDP to 10 per cent by 2030. The brand identity and strategic outlook of Discover Saudi were unveiled on the sidelines of WTM by Abdullah Al-Dawood, Board Member and Group CEO of Seera Group, he said, “The launch of Discover Saudi is part of our SAR1 billion investment in driving tourism development in the Kingdom with a distinctive value proposition. This marks our strong commitment to supporting the goals of Saudi Vision 2030 announced by our leadership. Discover Saudi will have a multiplier effect on the economy; not only will we create a robust infrastructure to support destination tourism services, but also work with Saudi travel operators and government agencies, creating additional value to the economy and promoting job creation for Saudis.” With its focus on developing the Kingdom’s tourism ecosystem, driven by the US$300 billion capex allocated for tourism development until 2030, Discover Saudi addresses a clear white space in the industry today, with only 2 per cent of inbound trips being for leisure. In addition to offering curated experiences for international and domestic travellers, the new DMC will also focus on offering Hajj & Umrah pilgrims who are keen to explore Saudi as …

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IHG signs global partnership agreement with KSA based Seera Group

IHG signed a global partnership agreement with Seera Group, the largest travel and tourism company in the Middle East with a prominent local, regional and international presence. The significant direct connectivity distribution agreement, which was announced at the Arabian Travel Market (ATM) 2019, will provide Seera Group (formerly Al Tayyar Travel Group) with access to IHG’s current global portfolio of 15 brands and over 5,600 hotels, in more than 100 countries, for the leisure travel category. Seera Group will also have access to automated real-time pricing and inventory across IHG’s portfolio. Commenting on the signing, Pascal Gauvin, Managing Director, IMEA, IHG, said, “We are thrilled to announce our partnership with Seera Group. IHG has ambitious growth aspirations for the region, and the exciting agreement will allow us to connect with a wider audience of leisure travellers. Leisure travel is a growing category amongst the region’s domestic and outbound travellers, including the Kingdom of Saudi Arabia, with a number of projects initiated under the KSA National Vision 2030. Our global portfolio of well-known brands and hotels, coupled with the partnership, will allow us to be able to bring both greater awareness and choice to the travellers in the region.” The agreement will provide IHG with access to Seera Group’s extensive regional network of retail branches and call centres, as well as the group’s leading consumer travel brand Almosafer and its UAE-focused OTA tajawal, strengthening IHG’s visibility and sales capabilities. Abdullah Al Dawood, CEO of Seera Group, said, “Seera Group is fast becoming the partner of choice for hotel brands looking to harness the power of the Middle East’s travel industry, and with a new partnership, IHG will gain exposure to our …

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