Tag Archives: 86%

According to a new report released by Kearney titled: “In the mind of global travelers: how travelers’ evolving expectations are reshaping tourism” which explores preferences and priorities as international tourism traffic is poised to outpace pre-pandemic levels this year. The Middle East, for example, is well poised to capitalize on this given the visionary projects and substantial investments in tourism infrastructure being made. “Tourism in the Middle East is still in its early stages and it takes time to build a strong reputation, so it’s encouraging to see emerging destinations like the Red Sea coastline, the Albanian Riviera, Patagonia, and Lijiang making tourists’ shortlists. This suggests that with continuous asset development and strategic marketing, countries in the region can position themselves as increasingly desirable global destinations,” commented Pascal Armoudom, Partner at Kearney Middle East & Africa. It was stated that emerging destinations are gaining ground on travelers’ preferred lists, signaling a significant shift in global tourism trends. The report released at the Future Hospitality Summit in Dubai highlights that while travelers still prefer iconic destinations, over-tourism remains a growing concern, presenting promising opportunities for emerging markets. When looking into evolving preferences, travelers are favoring destinations that offer both leisure and urban experiences. Sun, sea and lifestyle remain the top choice, with Dubai coming in fourth globally after Miami, Bahamas, and the Maldives. There is a notable shift towards ecotourism as more globetrotters – particularly millennials – seek sustainable experiences that connect them with nature while minimizing environmental impact. A significant 86% of respondents aged 25-34 expressed a strong preference for tourism destinations minimizing environmental impact, looking for green mobility at their destination, and supporting eco-friendly accommodations. This trend presents an enormous opportunity …

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