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A new era in hospitality as 5,000 hotels worldwide adopt WTTC’s hotel sustainability basics

The World Travel & Tourism Council (WTTC) celebrates yet another milestone as over 5,000 properties across more than 80 countries have now embraced its Hotel Sustainability Basics (Basics) programme. Independent hotel management companies and unique accommodation providers have also taken their first steps in sustainability by adhering to the Basics criteria. Aleph Hospitality, the largest independent hotel management company in the Middle East and Africa, Sanctuary Retreats by Abercrombie and Kent, luxury African safari lodges, amongst others, are now entering their second year of verification. Hotel Sustainability Basics has also gained endorsements from destinations worldwide, including the Caribbean, Mauritius, Colombia, UAE, Azerbaijan, Mexico, and Ecuador. This milestone signifies a pivotal step forward for Travel & Tourism. The global tourism body remains committed to leading the sector towards a more sustainable and responsible future. Julia Simpson, WTTC President & CEO, stated: “WTTC’s Hotel Sustainability Basics is a powerful testament to our collective effort in promoting sustainable practices in the hospitality industry. Surpassing 5,000 verified properties is more than just a milestone; it demonstrates Travel & Tourism’s readiness to embrace sustainability globally. This initiative unites hotels, industry partners, and sustainability standards to create a resilient, responsible, and planet-friendly future.” Hotels in major destinations across Europe, Africa, the Americas and Asia-Pacific have adopted Basics, and the programme continues to receive global support with new partnerships in tourism powerhouses such as Japan, the Philippines and India. Designed to guide hoteliers in their initial steps towards enhanced sustainability, Basics is an independent verification program, supervised by renowned assessors Green Key and SGS, ensuring rigorous standards and credibility. The programme empowers hotels of all sizes with a comprehensive 12-step criteria aimed at reducing carbon emissions, energy, …

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