Tag Archives: 2nd coolest winter

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai launched the second season of the World’s Coolest Winter campaign. Launched at a special event at Expo 2020 Dubai site, this year’s edition will expand on last year’s campaign and will cover both domestic and foreign tourism. The launch ceremony was attended by Lieutenant General His Highness Sheikh Saif Bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, His Highness Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, His Excellency Mohammad Abdullah Al Gergawi, Minister of Cabinet Affairs and His Excellency Dr. Ahmad Belhoul Al Falasi, Minister of State for Entrepreneurship and Small and Medium Enterprises, alongside other ministers and officials from local tourism authorities and federal entities. In a series of tweets through his official account, His Highness Sheikh Mohammed bin Rashid Al Maktoum said: “Today, we launched the second season of the World’s Coolest Winter campaign, in collaboration with federal entities and local tourism departments, reinforcing the UAE as one destination, as we outlined in the Principles of the 50.” His Highness then tweeted: “The primary target audience of the campaign is domestic and family oriented, with the aim of gathering our families in our beautiful nation. We want families from Dubai and Abu Dhabi to enjoy Ras Al Khaimah and Fujairah, and families from other emirates to experience Abu Dhabi and Dubai. Everyone should enjoy the Emirates.” His Highness noted that the UAE’s winter is pure as the soul of the nation’s people, noting that “the world’s coolest winter is in the world’s most beautiful country among the world’s …

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