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In a recent interview with tourismbreakingnews.ae Nuwal Fadhilah Ku Azmi, Director International Promotion Division, North and East Asia, covering Asia and Africa shared that they are expecting a double increase in terms of tourism numbers from the GCC. Last year, Malaysia welcomed 164,568 tourists from the region, representing a substantial increase of 85.88% compared to 88,534 tourists in 2022. Therefore, we are optimistic that the arrivals from this region will double compared to last year. In mid-2024, Malaysia’s tourism sector showed strong recovery and growth in tourist numbers compared to previous years. Malaysia experienced a significant increase in international arrivals in 2024, with a 28.9% growth from January to June compared to the same period in 2023. Specifically, the West Asia market saw a rise from 56,592 tourists in the first half of 2023 to 85,559 tourists in 2024, an increase of 51.2%. Malaysia has been actively refining its strategies to attract visitors from the West Asian market. Tourism Malaysia will continue to collaborate with national carriers and foreign airlines through the Charter Flight Matching Grant (GSPC) to increase air traffic from the West Asian market to Malaysia. As of now, the number of flights for the year 2024 is 138 per week with a seating capacity of 41,956 from the UAE, Kingdom of Saudi Arabia, Qatar, and Oman. Leveraging air connectivity to increase arrivals to Malaysia and rejuvenating offerings will further enhance Malaysia’s appeal as a preferred tourist destination in this region. Tourism Malaysia and Emirates signed a Memorandum of Collaboration (MOC) for a joint promotion campaign at the Arabian Travel Market 2024. In general, our marketing approach for 2024 is geared towards high-impact and fast conversion strategies by …

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