Tag Archives: 17 per cent

The number of pre-qualified buyers attending this year’s World Travel Market London increased by 11 per cent compared to last year, with organisers of the world’s most influential travel and tourism event thrilled to confirm 5,049 world class buyers came through its doors, over three-days. Returning to Excel London from November 5 to 7 2024, the 44th edition hosted 5,049 buyers, a substantial increase of 11 per cent, and almost 500 extra buyers, on the 4,560 buyers welcomed to the 2023 show. Bigger and better than ever, overall attendance at the event increased by six per cent to 46,316 individuals, with many travel professionals attending for between two and three days. To accommodate the additional visitors, the show increased in scale by almost eight per cent, adopting new halls within Excel London’s Level-0, where visitors could enjoy large new conference stages and hospitality areas. Aligned to the event expansion, a record number of exhibitors from the private sector were in attendance, with exhibitor participation growing to 4,047, another rise of eight per cent compared to last year. Continuing to deliver measurable value for attendees, confirmed business meetings also rose by a phenomenal 17 per cent in 2024, with 34,082 pre- scheduled meetings facilitated, in contrast to the 29,075 that took place last year. Hunger for change Leading conversations that will shape the travel and tourism industry throughout 2025, WTM London focussed on ‘Travelpower’ and how attendees, including tourism boards, hoteliers, transport services, technology brands, associations and experiences, can use their platforms for positive change. Reflecting this, the show’s exhilarating conference programme saw more than 200 world-class speakers deliver over 70 insightful sessions built around the topics of Diversity, Equity, Accessibility & Inclusion (DEAI), Geo-Economics, …

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