Tourism Breaking News
The Sharjah Investment and Development Authority (Shurooq) showcased a selection of its eight luxurious boutique-style projects and eco-destinations and share the latest updates on Sharjah’s booming tourism sector at the World Travel Market (WTM) 2019, to be held from November 4 – 6, in London, UK. The ‘Sharjah Collection’ brand, operated and managed by Mysk by Shaza, will be one of Shurooq’s key highlights for WTM 2019 visitors and industry experts visiting the Sharjah Pavilion led by Sharjah Commerce and Tourism Development Authority (SCTDA). All three destinations under the brand are now fully operational, and WTM London is an opportunity for global travel buyers and hospitality professionals to take a closer look at each one’s unique offerings.
The boutique hotels and eco-retreats promoted under the ‘Sharjah Collection’ brand includes Kingfisher Lodge, a 5-star nature retreat and fully-equipped tented lodge that opens out to the pristine mangrove ecosystem at Al Qurm Nature Reserve in Kalba; Al Faya Lodge, a luxury stay built using sustainable and robust materials, set amidst the dramatic desert landscape of Mleiha; and Al Badayer Oasis, a castle-style desert resort featuring luxurious rooms and traditional tents overlooking the sweeping sand dunes of central Sharjah. Through these three projects, Shurooq seeks to showcase its vision for developing ecotourism projects that are inspired by the country’s rich historical and cultural heritage and designed in a contemporary, stylish setting.
Ahmed Obaid Al Qaseer, Chief Operating Officer, Shurooq, said, “At WTM 2019 in London, Shurooq aims to highlight its emphasis on sustainable tourism development, promote responsible tourism, and underscore the potential of ecotourism in the conservation of natural and cultural heritage. By focusing on sustainable tourism projects, we are doubling our efforts to attract more international investors and global brands to be our partners in delivering the services we offer at all our destinations.”
