Tourism Breaking News
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai launched the second season of the World’s Coolest Winter campaign. Launched at a special event at Expo 2020 Dubai site, this year’s edition will expand on last year’s campaign and will cover both domestic and foreign tourism.
The launch ceremony was attended by Lieutenant General His Highness Sheikh Saif Bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, His Highness Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, His Excellency Mohammad Abdullah Al Gergawi, Minister of Cabinet Affairs and His Excellency Dr. Ahmad Belhoul Al Falasi, Minister of State for Entrepreneurship and Small and Medium Enterprises, alongside other ministers and officials from local tourism authorities and federal entities.
In a series of tweets through his official account, His Highness Sheikh Mohammed bin Rashid Al Maktoum said: “Today, we launched the second season of the World’s Coolest Winter campaign, in collaboration with federal entities and local tourism departments, reinforcing the UAE as one destination, as we outlined in the Principles of the 50.”
His Highness then tweeted: “The primary target audience of the campaign is domestic and family oriented, with the aim of gathering our families in our beautiful nation. We want families from Dubai and Abu Dhabi to enjoy Ras Al Khaimah and Fujairah, and families from other emirates to experience Abu Dhabi and Dubai. Everyone should enjoy the Emirates.”
His Highness noted that the UAE’s winter is pure as the soul of the nation’s people, noting that “the world’s coolest winter is in the world’s most beautiful country among the world’s most pleasant people”.
He added: “The UAE’s tourism recovered the quickest globally. The seven emirates have rich history, geography, nature, urban architecture, and community. The UAE’s archaeological sites, culture centers, historical landmarks, and nature reserves, offer visitors a holistic experience.”
The second season of the World’s Coolest Winter campaign is carried out by the UAE Government Media Office, in collaboration with the Ministry of Economy and relevant tourism and culture entities. It is the largest campaign of its kind and will highlight the diversity of the UAE’s touristic and recreational attractions, the beauty of its natural landscapes, and the hospitality of its people, it will run from 15 December 2021 until the end of January 2022 to familiarize residents and international tourists with the activities that the UAE winter offers.
Open Invitation
This year’s World’s Coolest Winter campaign is an open invitation to all citizens and residents, as well as visitors to the UAE, to capture their most beautiful experiences, adventures and memorable moments in various parts of the country and share them across digital platforms. It is hoped that this will result in inspiring photo and video content on the UAE’s tourist and entertainment experiences, cultural events and enjoyable adventures, highlighting not only the country’s diversity but also its safety and the effective measures taken against COVID-19. The campaign also opens the door for influencers and celebrities from the country, the Arab region and the world to introduce the most prominent tourist attractions to their millions of followers.
