Tourism Breaking News
Serravalle Designer Outlet has been named the best outlet center in Europe in the 2025 edition of the Outlet Centre Performance Report Europe (OCPRE), curated by the real estate consulting firm Ecostra and the French research institute Magdus. The report is based on an annual survey conducted across Europe among international brands, focusing on the economic performance of individual stores within various outlet centers. In addition to providing a comprehensive ranking of centers based on their economic performance and the evaluation by tenants of the operators’ performance, this year – for the first time since 2016 – the importance of specific criteria related to location and ownership in the decision to lease outlet space was analyzed.
“We are thrilled to learn that Serravalle has been ranked as the most successful outlet center in Europe by our business partners,” commented Matteo Migani, General Manager of Serravalle Designer Outlet. “In the year we celebrate our twenty-fifth anniversary, a journey marked by excellence and innovation in the retail sector, we are proud to receive this recognition, which highlights how much our strategic partnerships are valued by our tenants.”
The success is not limited to Serravalle: McArthurGlen’s centers in Roermond and Málaga also ranked second and third, respectively, further consolidating the group’s leadership in the European outlet landscape.
In recognition of these results, Magdus also awarded McArthurGlen the prestigious title of “Best Outlet Operator in Europe 2024.”
In total, eight McArthurGlen centers placed in the top 20 in Europe: Serravalle (1st), Roermond (2nd), Málaga (3rd), Cheshire Oaks (6th), Castel Romano and Noventa di Piave (tied for 8th), Parndorf (10th), and York (11th).
Last December, McArthurGlen also received the prestigious “Silk Road 2024” award at the China Awards, promoted by ICCF – Italy China Council Foundation, created from the integration of the Italian-Chinese Chamber of Commerce and the Italy-China Foundation. The award specifically recognized Serravalle Designer Outlet for its strategic and pioneering role in developing commercial and institutional collaborations with China. This award reflects the Group’s commitment to creating excellent shopping experiences, attracting international visitors, and strengthening ties with the Chinese market.
