SCTDA announces the launch of the 12th Edition of the Sharjah International Travel and Tourism Forum

The Forum will be held on 19 November 2025 under the theme “New Waves of Tourism Spectrum”, under the patronage of His Highness Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, the Crown Prince and Deputy Ruler of Sharjah. This year’s forum will bring together senior government officials, global experts, and leaders in the tourism, travel, and technology sectors to discuss key issues and innovative solutions shaping the future of tourism. The event is organized in strategic partnership with the Sharjah Investment and Development Authority (Shurooq). This year’s forum will focus on the pivotal role of digital technologies and artificial intelligence in transforming the tourism sector, while striking a balance between leveraging these technologies and preserving authenticity in innovation. Attendees will gain valuable insights from leading experts worldwide on the impact of digital platforms on consumer behavior and the importance of data-driven decision-making in enhancing visitor and traveler experiences. The sessions will also feature case studies and research highlighting how AI technologies can improve visitor services. Additionally, discussions will emphasize the importance of investing in strategic partnerships between government entities, private sector organizations, and technology companies to foster innovation and ensure sustainable tourism practices that support the sector’s growth.
The forum will also explore the importance of investing in tourism innovation and its role in supporting the growth and expansion of startups. Leading experts will share their perspectives on the challenges faced by startups in the tourism and travel sector, as well as opportunities to drive innovation and achieve success.
Discussions will focus on key factors that startups need to expand, including access to funding and support, building strategic partnerships, and leveraging modern technologies. The forum will also highlight the role of collaboration between the public and private sectors in creating a supportive environment for startups and encouraging innovation that enhances the competitiveness of the tourism sector locally and globally.
Sustainability in Tourism
The forum will also address and examine the concept of sustainable travel, focusing on the challenges associated with greenwashing and how to overcome them to achieve responsible tourism practices. Experts and specialists will share their insights on the importance of transparency in the tourism sector and ensuring that environmental initiatives are genuine and effective.
Discussions will explore how to balance tourism development with the preservation of natural resources, showcasing successful examples of sustainable tourism practices. Additionally, the forum will emphasize the role of collaboration between government entities, private sector organizations, and local communities in supporting environmental sustainability and raising awareness about the importance of responsible travel that protects the environment for future generations.
Workshops for Tourism Experts
In addition to the panel discussions, the Sharjah International Travel and Tourism Forum will feature specialized workshops designed to explore vital topics that align with global developments in the tourism sector.
One workshop will focus on digital transformation and online reputation in hospitality sector, highlighting how modern technologies such as artificial intelligence, data analytics, and smart applications can enhance visitor experiences and improve operational efficiency in the sector. The workshop will also discuss strategies for integrating digital transformation into tourism operations to ensure competitiveness in global markets.
Another workshop will explore the future of medical tourism, a rapidly growing field in the region. The session will examine global market dynamics, opportunities, and challenges in this sector, with a focus on China’s experience in medical tourism. Discussions will emphasize the development of infrastructure and healthcare services to attract visitors seeking specialized treatments and diverse recovery experiences.
Keynote Speakers and Distinguished Guests
The forum will host a distinguished lineup of speakers and attendees, including H.E. Abdulla Bin Touq Al Marri, Minister of Economy and Tourism, and H.E. Khalid Jasim Al Midfa, Chairman of SCTDA.