Tourism Breaking News
SAUDIA Airlines has signed a memorandum of understanding with the Ministry of Hajj and Umrah to collaborate on the development of products and services that will benefit and cater to guests coming to the Kingdom to perform Pilgrimage. The collaboration will encompass multiple of initiatives under four main tracks which are Digital Development and Integration, Training, Communication Awareness, and Measuring Satisfaction.
The agreement was signed by His Excellency the Minister of Hajj and Umrah, Dr. Tawfiq bin Fawzan Al-Rubaieh, and His Excellency the Director General of Saudi Arabian Airlines Corporation, Engr. Ibrahim Al-Omar. The signing ceremony was held during the first day of the Hajj and Umrah conference and exhibition in Jeddah.
This agreement will lead to the development of the specialized online platform (www.umrahbysaudia.com) for marketing Umrah products and issuing electronic visas (eVisa). It will also enable the airline to host more guests from different countries by integrating the platform with the “Eatmarna” application for easier Umrah bookings.
Areas of cooperation also include coordination with the Ministry to improve the performance of the Hajj pilgrim’s movement during the pilgrimage, coordination with organizations that campaign for Hajj education, as well as preparing a procedural guide for pilgrims.
Other initiatives will focus on measuring the satisfaction of guests and building awareness programs for Pilgrims on board by establishing a “Hajj and Umrah” channel in the in-flight entertainment system.
The signing of the memorandum between the two entities showcases SAUDIA’s disposition to stay aligned with the Ministry of Hajj and Umrah plans of increasing the number of pilgrims through projects that are currently being implemented, such as adding new international destinations the Airline’s network and offering more flights and increasing seat capacity.
