PATA reboots with a bold vision for meaningful tourism

The Pacific Asia Travel Association (PATA) has launched a new vision and mission to redefine its role in shaping the region’s tourism landscape. The refreshed vision, “A meaningful Pacific Asia tourism economy”, emphasises purpose-driven growth. PATA’s mission focuses on sharing knowledge, enabling networking, and protecting tourism assets through innovation, collaboration, and adaptability. With this strategic shift, PATA aims to equip the travel trade with tools to thrive in a rapidly evolving global environment, reinforcing its commitment to sustainability, resilience, and industry unity across Asia and the Pacific.