Oman’s 1st charter service Salalah Air to launch soon

An announcement was made by the Ministry of Tourism in Oman that the first air charter service Salalah Air, also the first entirely Omani owned company chaired by Ali Masoud Al Khashoub, will soon begin operations in the Sultanate.  H.E. Maitha Al Mahrouqi, Undersecretary of the Ministry of Tourism, met the founder and CEO of Salalah Air, Sam Owen, to understand the airline’s vision for future cooperation in the tourism sector. The meeting was focused on the development of Salalah Air’s charter services in Oman and between Governorates of the Sultanate. The presentation by the CEO introduced the concept of Oman’s first Flying Club and Adventure Sports Centre that forms part of Salalah Air’s development strategy. The Flying Club and Adventure Sports Centre will be headquartered in Salalah and have an operational base located at Sharbitat, which will provide opportunities for aerial sports such as para-motoring and parachuting, together with opportunities for diving, deep sea fishing and sailing.

Culture, which is the first principal of Salalah Air, represents the heritage of the Sultanate.  Owen described how Salalah Air was inspired by the rich culture of Oman and in particular the ancient frankincense routes out of which Oman’s rich history of trade by sea and land has evolved. In this context, Salalah Air is envisaged first and foremost as a way of linking the people of Oman with their traditional connections. Commitment, the second principle of Salalah Air, is a fundamental part of the vision where the company is committed to providing new initiatives in the Oman’s tourism market. It will take into consideration Omanisation and will be dedicated to providing a high level of customer satisfaction, while placing the highest priority on passenger safety. Omani Character is the third principle which is reflected in the brand identity which highlights the uniqueness of Salalah and the Dhofar region. The Arabian Leopard (Nimr Al Arabiya) is at the heart of the branding of the fleet and is aimed at building a service that Omani residents and tourists will engage with and enjoy.