The General Authority for Small and Medium Enterprises (Monsha’at) is planning to host a series of events during “tourism week” in Madinah, to be held from 25 to 29 August 2024. Monsha’at will conduct eight workshops as part of the week-long event, covering topics such as innovation in tourism, tourism routes, tour guides, and showcasing successful local tourism businesses. The event is part of a nationwide efforts to boost the tourism sector; similar events will take place simultaneously in Riyadh, Jeddah, and Al-Khobar. According to Monsha’at, this aims to help local entrepreneurs and investors by highlighting investment opportunities and government support programs for small and medium-sized enterprises.