Malaysia Airlines and Travelport sign content agreement

Travelport announced signing a new multi-year content agreement with Malaysia Airlines. The agreement also includes the use of Travelport’s leading merchandising tool, Travelport Rich Content and Branding, as well as Travelport’s Digital Media Solutions. With the agreement, over 68,000 agencies servicing hundreds of millions of travellers worldwide will have real-time access to search, book and sell the content and inventory of Malaysia Airlines. It will also join over 300 other airlines using Travelport’s Rich Content and Branding merchandising tool, which gives agencies a graphically rich experience when searching for and booking branded fares. Additionally, Travelport Digital Media Solutions, including Travelport sponsored flights and destination banners, will be used by Malaysia Airlines to promote its flight options through highly targeted advertising tool kits and campaigns.

Commenting on the new deal, Lau Yin May, Chief Marketing and Customer Experience Officer of Malaysia Airlines said, “We fly to over 1,000 destinations around the world and Travelport’s edge in technology innovations, air merchandising and digital marketing will help Malaysia Airlines better fulfill the demands of travellers and seize growth opportunities in today’s highly competitive environment.”

Chris Ramm, Vice President Asia Pacific, Air Partners at Travelport, said, “Following the airline’s launch of new flexible fare options last year, I believe Travelport Rich Content and Branding will further empower Malaysia Airlines to offer more flexibility to travellers who increasingly demand personalised travel experience. Our Digital Media Solutions will also support Malaysia Airlines in global and tactical sales campaigns to promote its product offerings.”