Tourism Breaking News
The Jamaica Tourist Board (JTB) recently hosted its second Discover Jamaica Webinar, captivating over 200 travel trade professionals from the GCC region. Building on the success of its inaugural session, this webinar showcased Jamaica’s unique appeal as a must-visit destination, highlighting its renowned all-inclusive resorts, luxury accommodations, top attractions, annual events, and delectable gastronomy. The session was presented by the JTB’s GCC Trade Representative Office, Buzz Travel Marketing Middle East, with insights from Torrance Lewis, District Sales Manager of the JTB. A special feature of this webinar was the participation of Karisma Hotels and Resorts, whose representative spotlighted their signature all-inclusive experiences, emphasizing their world-class luxury offerings.
“Expanding our reach in the GCC market is a critical part of Jamaica’s global tourism strategy,” said Donovan White, Director of Tourism at the Jamaica Tourist Board. “By equipping travel professionals with in-depth knowledge about Jamaica’s premium offerings, we’re fostering partnerships that will drive visitor growth, promote cultural exchange, and position our island as a preferred destination for high-value travelers from the region.”
“This series webinar is another step in our journey to firmly establish Jamaica as an emerging travel destination for the GCC market,” said Torrance Lewis, District Sales Manager of the Jamaica Tourist Board. “By showcasing our unmatched all-inclusive resorts, signature properties and services, luxury experiences, vibrant culture, and unique attractions, we aim to empower our travel trade partners with the knowledge and tools to inspire their clients to explore the beauty and charm of our island.”
Attendees also had the chance to deepen their understanding of Jamaica’s allure, from luxurious resorts to cultural and adventure-filled activities like Dunn’s River Falls and Jamaican gastronomy. The event concluded with a much-anticipated raffle sponsored by Karisma Hotels and Resorts. The lucky winner received a four-night stay for two at the stunning Rock House Beach Resort in Negril, along with a Gourmet Inclusive® Vacation.
This webinar underscores the JTB’s commitment to strengthening Jamaica’s presence in the GCC travel market, providing valuable resources to travel agents eager to promote the island as a premier destination for their clients.
