ITB China to focus on MICE and business travel

Speaking with TravTalkME Lydia Li, Deputy General Manager ITB China shared that one of the key emerging trends seen over the past few months is an increase of outbound travel with Chinese travellers opting for MICE and business travel to the Middle East. According to the recent report by Trip.com, there were destinations that fall in the medium- and long-haul outbound travel categories that witnessed significant growth, with Saudi Arabia, the United Arab Emirates, Turkey, and the Maldives, among others along the Belt and Road Initiative, experiencing high order growth rates, increasing by over 800%, 60%, 40%, and 40% respectively compared to 2019. Countries farther away such as the UK, Argentina, and Norway also saw significant increases, with growth rates exceeding 60%, 40%, and 200% respectively compared to 2019.