ICCA collaborates with MICE Meeting Point to drive growth in China’s meetings industry

The MICE Meeting Point, organized by ITB China with TravTalkME as media partner will take place on 11–12 September 2025 in Beijing, gathering MICE resources, industry experts, and professional buyers from across China and around the world. The International Congress and Convention Association (ICCA) will join as an association and content partner for the event, delivering a keynote on the development of the global meetings and business tourism industry and an in-depth workshop offering practical advice and insights to participants. This collaboration aims to accelerate the globalization and professionalization of China’s meetings industry.