First Central Hotel Suites takes steps to reduce carbon footprint: Goes paperless

In its commitment to reducing its carbon footprint, Dubai-based First Central Hotel Suites has now made all its marketing material available online. With the ‘Go Online. Go Paperless’ campaign, the hotel aims to significantly reduce the usage and wastage of paper as well as printing requirements. Rolling out the initiative, Wael El Behi, General Manager of First Central Hotel Suites, said, “Paperless makes a lot of sense, especially in this digital era when everyone seems to have a smartphone and is used to instant information. Therefore, in keeping with our responsible and sustainable environmental practices we have decided to make all our brochures, fact sheets, and media files available for download online. This will tremendously help in cutting down the consumption of paper as well as unnecessary costs. In addition, it will boost efficiency, allowing us to update promotions and information in real time while making it more convenient for our business associates and guests to access those.”