Tourism Breaking News
The much awaited webinar on Breuninger, one of Germany’s most prestigious department stores took place recently attracting the travel trade in the GCC region. Yamina Sofo, Director Sales and Marketing, German National Tourist Office, Gulf Countries started off the webinar and explained that they will look at three areas; first about Germany, followed by a presentation on Arab travelers paradise and lastly about the campaigns for 2022.
Sofo explained about the destination Germany, “situated in the heart of Europe it is the second most visited country in Europe with almost 90 million overnight stays recorded in 2019.” She explained that it is one of the most accustomed countries with Muslim travelers which offer a diverse mix of vibrant cities, historic towns and natural landscapes. She further reiterated Germany’s distinction as a shopping paradise with the wide network of outlets with savings up to 70% with 19% VAT refund with both summer and winter sales. With the recent announcement that the limitations on GCC travellers have been relaxed, it is once again time to discover some of the destination’s new and renovated experiences. She also explained the new 2022 campaigns for Germany “Feel Good and embrace German nature”.
Travellers and shoppers can find anything they want, from discounts to fine couture, from second hand knickknacks to futuristic treasures, from worldwide to traditionally German brands, always prompt, easy to find, and, at an unbelievable low cost. The unique selling characteristics of one such retail destination, Breuninger, will be highlighted in this webinar. It will be a chance for the travel industry to rediscover the destination after the Covid era.
Lena Schulz, Manager Tourism Marketing-Breuninger Kurzbeschreibung explained about the unique selling characteristics of one of the most important retail destination, Breuninger, highlighting all its offerings at the webinar. It was a chance for the travel industry to rediscover the destination after the Covid era.
“For 140 years, the fashion and lifestyle company Breuninger has been setting high standards in the areas of fashion, beauty, and lifestyle, “ said Lena Schulz, Manager Tourism Marketing-Breuninger Kurzbeschreibung. Since 1881, Breuninger has been emphasising the pleasures of exceptional shopping created in Germany. Its corporate culture has always been driven by a desire to break new ground while maintaining the family business’s core principles. With an exceptional range of worldwide designer labels, desirable newbie labels, and exceptional service. “Breuninger is one of the leading department stores in Europe today,” Schulz said. The Special Service Team offers a distinctive and private ambiance accompanied by comfort and tranquilly, in addition to free Wi-Fi, tax-free shopping, and the Mercedes Benz & Porsche shopping shuttle. It will introduce you to an exceptional shopping experience in an exclusive changing room. Breuninger has also developed a breathtaking world of beauty with over 190 great brands such as Lancome, Estee Lauder, La Prairie, Tom Ford, and La Mer. The Breuninger beauty rooms will delight you with much-deserved rest and relaxation as well as high-quality beauty product expertise. Breuninger also offers gastronomic specialities and satisfies with a choice of cafes, and in-house patisserie, and restaurants in addition to great fashion.”
