Engaging communities in tourism

Natalia Bayona, Director Innovation, Digital Transformation and Investments- UNWTO said, “Looking at World tourism day this year there are two areas they are focusing on in terms of rural development. First is development of rural areas is part of teaching opportunities to the community and secondly to identity and heritage of the destination bringing rural experiences as a way to preserve heritage and added value. She also reiterated that at this point of time social distance is important hence nature, adventure and cultural tourism are other ways to diversify. She further stated that in creating innovation in tourism sector with technologies they signed an agreement with google arts and culture where you can multiply rural territories to spread the voice and promote as emerging destinations.”