Emirates has revamped its corporate loyalty programme, Emirates Business Rewards, to provide greater value and added features for customers. The new programme has been simplified and made more competitive to allow upgrades on last minute bookings. One of the biggest features is the ability to use Business Rewards Points to book any commercially available seat at any time giving members cash-like convenience. Emirates is the first and only airline in the region to offer such flexibility as part of its corporate loyalty programme – improving cost-effectiveness for business travel. Emirates Business Rewards has enhanced its user-experience with easy-to-use customer dashboards. These include tools to manage and book services for employees, and monitor the savings accumulated so far on the programme.