Emilia Romagna showcases specialized tourism experiences to attract UAE visitors

A delegation from the Italian region of Emilia-Romagna was recently in Dubai, led by Stefano Bonaccini, the President of Emilia-Romagna, with the aim of displaying the region’s expertise and excellence in industry, academia, research, tourism and innovation. The President was accompanied by the Regional Minister of Tourism, Andrea Corsini, as well as representatives of the Ministry of Agriculture, Food and Agro-Products, and professional and industrial universities specialized in developing solutions capable of responding to global challenges. The Emilia-Romagna mission is working to transfer its expertise to the UAE and its visitors during Expo 2020 Dubai through representatives from the industrial, scientific, technological, social, tourism and cultural fields. A series of special events and initiatives are being organized at the Italy Pavilion and the M-Eating Pavilion at Expo 2020 Dubai around these themes.

In the same context, the mission’s tasks included several strategic meetings that brought together Bonaccini, accompanied by the Consul General in Dubai, Giuseppe Finochiaro and Ahmed Al Falasi, CEO of Dubai’s new Department of Economy and Tourism. The mission also organized a visit to the Dubai Future Foundation, where President Bonaccini met the Foundation’s CEO, Khalfan Belhoul, and discussed ways of cooperation and partnership.

On the 9th of December, Emilia Romagna organized a press conference at Expo 2020 Dubai, in the presence of the regional minister of tourism, travel and tourism pioneers and representatives of various related sectors, in the presence of local and international media. The conference highlighted the Emilia-Romagna industry of excellence in the sectors of industry, agriculture, specialized tourism and higher vocational education, which together highlight Emilia-Romagna’s enormous potential, infrastructure, and economic and tourist attractions.

“Expo 2020 Dubai comes after the very hard months of a pandemic that have had heavy effects at the human, social and economic level” – underlines President Bonaccini. “A pandemic from which we can escape through the vaccination campaign, which even a year and a half ago seemed impossible to imagine and which is proceeding at a really fast pace, thanks to the commitment and sense of responsibility of the vast majority of citizens.

“Expo 2020 Dubai is an appointment that becomes a fundamental opportunity for a productive fabric such as ours with a strong export vocation, and for a region that has proved to be highly attractive in recent years. We present ourselves at the Expo as a united Italian national system, together with the other Regions, and as the Emilia-Romagna system together with the productive, academic and scientific stakeholders to show our positioning on the markets, and offer unique tourist experiences”.

He also added: “We are participating to this first major international post-Covid event with the ambition of presenting a Region committed to laying the foundations for building a new, different future – concludes the President -. To accomplish the ecological and digital transition, with the investments made in the Emilia-Romagna Data Valley, an outstanding technological platform in Europe, coupled with a sustainable, equitable and widespread growth, capable of reducing social, territorial and gender distances in favour of women and young people, which are the ones who have paid the highest price of the pandemic”.

During the press conference, the Regional Minister of Tourism, Andrea Corsini stressed the importance of investment opportunities and partnerships available to stakeholders and actors in the field of tourism, education and the agricultural sector, accompanied by a number of representatives from the region.