Dubai Business Events secures 86 new events in 2016

Dubai Business Events, the city’s official convention bureau, is delivering one of its strongest year-to-date, with 86 new international business events secured in 2016. The bureau has secured 15 percent more events in the first eight months of this year than the whole of 2015, and is poised to capitalise on increasing demand from international meetings, conferences, and incentives organisers, according to internal auditing at the city’s official convention bureau.
The events secured this year will be held over the course of the next four years and combined, will bring 65,000 delegates to Dubai from around the world, as speakers, panellists, exhibitors and visitors. And with each delegate expected to add almost AED 6,000 to the economy, the impact of these events could be as much as AED344 million. Issam Kazim, Chief Executive Officer, Dubai Corporation for Tourism and Commerce Marketing, said: “Dubai’s growing appeal as a premier destination for international business events is a testament to the vision and leadership of the government and the positive response that we have seen as we have shared the emirate’s remarkable story with a global audience.”