Four of the strongest European countries came together today as they opened the travel summit with 150 buyers who flew in from within GCC, Levant and India for the first ‘Discover Europe Travel Summit meets Marhaba 2025’. Germany, Spain, France and Austria organised the event with partners from each destination. The event will b e held across two days today and tomorrow. They included destinations, hotels, DMCs, attractions, retail outlets etc. A total of 5,720 pre-scheduled meetings are planned across the two-day event.
Germany has consistently attracted GCC travellers with its rich cultural heritage, picturesque landscapes, and modern urban experiences. The country’s emphasis on family-friendly attractions and seamless travel infrastructure makes it a preferred destination for both leisure and business travellers from the region. Spain has emerged as a favoured destination for GCC tourists, drawn by its vibrant culture, historic landmarks, and culinary delights. The country’s diverse regions offer unique experiences, from Madrid’s bustling streets to Barcelona’s coastal beauty. France continues to enchant GCC travellers with its iconic landmarks, luxury shopping, and gastronomic experiences. The country’s commitment to offering tailored services has enhanced its appeal among discerning visitors from the region. Austria’s breathtaking alpine landscapes, serene lakes, and charming cities have seen growing interest from GCC travellers. The country’s offerings range from winter sports to summer festivals, catering to diverse preferences and providing year-round appeal.