Category Archives: Technology

Trip.com Group is globally committed to a customer-centric approach highlighting the technology to empower it, as a key to travel’s future. Boon Sian Chai, Managing Director and Vice President, International Markets, Trip.com Group, took the stage as the keynote speaker for the Technology Track taking place at World Travel Market London. Chai’s perspective on customer-centricity was put into context by the moderator Timothy O’Neil Dunne, who told the packed auditorium that what they were about to hear about “[is] not pie in the sky stuff, this is live, in operation, today.” Artificial intelligence underpins most of Trip.com Group’s innovations. He mentioned initiatives including: Trip.Best, a tool that provides personalized hotels, destination, restaurants, and experiences recommendations based on analysing over 100 million user reviews and TripGenie, an AI travel assistant capable of crafting itineraries and answering queries, which has served about 3 million users and elevated engagement. Chai also talked about Hotel + X, a product which allows hoteliers to promote their property on Trip.com as a holistic experience by allowing them to upsell the unique features of the property or its location as a “rooms-plus” package. The 8,000 hotels who have signed up for the product are seeing an average increase of 30% in their ADR, he said. Trip.com Group is taking a global approach to its innovation roadmap, with localisation capabilities built in. Chai noted that travellers in Europe have a greater interest in sustainability, so Trip.com’s points of sale in Europe can surface sustainability information during the search stage and provide recommendations. Conversely in the Middle East, delivering the correct tone of voice of the many languages needed to serve the region’s travellers is essential. Chai also hinted …

Travelport and Transportes Aéreos Portugueses (TAP Air Portugal)  announced that they have signed a multi-source content distribution agreement that includes both NDC content and traditional content for Travelport’s agency customers. “This upcoming launch of our NDC content in Travelport+ will be a pivotal moment in our decades-long relationship,” said Mario Cruz, Chief Commercial and Revenue Officer at TAP Air Portugal. “Together, we are looking to deliver a solution that makes it easy for agents to access, sell, and service tailored NDC content and offers from TAP Air Portugal through the Travelport+ marketplace.” TAP Air Portugal and Travelport are actively collaborating to deliver TAP Air Portugal’s NDC content so that agents can easily access its wide range of fares and offers in the Travelport+ platform. Agents using Travelport’s API, Smartpoint Cloud and Smartpoint Desktop solutions will be able to seamlessly view and compare the airline’s NDC offers alongside traditional content and book the best offers for their travelers. Travelport’s comprehensive solutions also enable agents to service NDC bookings for their travelers. “Our updated agreement with TAP Air Portugal highlights our mutual dedication to creating a modern, personalized shopping and service experience for agents and travelers with NDC,” said Damian Hickey, Global Head of Travel Partners at Travelport. “With the future delivery of TAP Air Portugal’s NDC content and servicing in Travelport+, we’re continuing our mission to ensure that agencies can easily shop, compare, book and service the best offerings from leading airlines, all in one place.” Travelport’s AI-powered Content Curation Layer (CCL) helps retailers minimize challenges with viewing and comparing multi-source content offers, enabling agents to easily compare both NDC and traditional content side-by-side in one place. Built into Travelport+, CCL …

BuzzAR is working with the Saudi Tourism Authority to integrate BuzzAR’s AI tour guide, BAE (Buzz AI Experience) to digitalise the country’s hospitality industry. With US$1.16 million from HSBC, BuzzAR has 4 times their revenue in Saudi Arabia and is on track to bring in US$3.2 billion of tourism dollars to Saudi Arabia by 2026. 100 million tourists are targeted for 2030 and Saudi Arabia is facing a shortage of registered tour guides. With BAE, tour guides can handle bigger groups, target a wider audience, and free up their bandwidth to further personalise services and enhance the tourist experience. BuzzAR acquired US$1.16 million through the HSBC New Economy Fund to catalyse their expansion. BuzzAR was founded by Bell Beh and Ken Lim in 2018 and has hit significant milestones since, including a US$3.8 million fundraise in 2022, and the launch of BAE, the world’s first AI travel companion in April this year. BuzzAR saw the MENA region as having the potential to be a prime tourist destination and began expanding into the market in 2022. Saudi Arabia’s Public Investment Fund’s (PIF) Vision 2030 aims to diversify the economy, with a US$64b investment plan geared to help the entertainment sector contribute more than US$23b, or 3% of GDP by 2030. “BuzzAR is committed to digitalising the Saudi Arabian hospitality industry through BAE. The company has been breaking boundaries since their inception, and we are impressed with their expansion plans. Their track record in finding success in other markets makes them the ideal hospitality tech partner for companies and governments in the MENA region. I expect them to scale rapidly given the huge growth in tourism in the region.” says Ian Wilson, CEO …

Sabre Corporation announced a new collaboration with Philippine Airlines to launch the “Fly with Sabre’s Pal” campaign in Saudi Arabia. The campaign, running from October 20 to December 10, 2024, will reward travel agents using the Sabre Global Distribution System (GDS) with exciting prizes for the highest number of bookings on Philippine Airlines. This initiative aims to foster stronger ties between Sabre and its valued travel agency community in Saudi Arabia, while supporting the growth of Philippine Airlines in the region. The campaign reflects Sabre’s commitment to offering dynamic and rewarding opportunities to travel agents in the Kingdom, particularly in supporting popular destinations. “The ‘Fly with Sabre’s Pal’ campaign is designed to recognize and reward the hard work of our travel agency partners in Saudi Arabia,” said Hasan Qannati, Head of Business Development for Saudi Arabia, Sabre Travel Network Middle East. “At Sabre, we believe in creating opportunities that benefit both our airline partners and our agents, and this campaign is a testament to that.” Sabre and Philippine Airline teams with agents from Almatar in Riyadh during the campaign launch Throughout the campaign, the top performers will be recognized and awarded with four key prizes, marking the end of the campaign with a celebration of their achievements.

HBX Group launched its Marketing Suite, a combination of marketing services designed to inspire, convert, and drive growth in the travel space. With this launch, HBX Group aspires to become the primary retail media network within the travel industry, serving as a point of reference for hotels, DMOs, airlines, mobility providers and any business seeking to engage with travellers and travel distributors. HBX Group Marketing Suite is composed of two key solutions: Travel Media Solutions and a Digital Marketing Agency. HBX Group’s Travel Media Solutions offers a suite of complete advertising products in an extensive network of hard-to-reach digital spaces, with the potential to reach over 50.000 travel agencies and 3.500 tour operators across 65 countries, as well as travellers from over 100 booking websites and strategic partners. These advertising solutions include digital banners on B2B and B2C websites, social media marketing, bespoke newsletters, email sponsorships, and landing pages. On the other hand, the Digital Marketing Agency is focused on tailor-made strategies developed by expert travel marketers to accelerate business growth within the B2C audience. Services include B2C digital campaign management, marketing advisory, insights, creative services, brand management, and more. HBX Group brings years of experience in the travel sector, giving the company a deep understanding of its unique needs and challenges. This knowledge allows HBX Group to design its services specifically to the demands of travel businesses, ensuring more effective and relevant marketing strategies. Its team of digital marketing experts, specialised in the travel industry, ensure that clients receive thorough, personalised support and guidance, from strategy development to execution and optimisation. The company also has access to the latest technologies to implement and refine marketing strategies. This includes advanced analytics, innovative advertising platforms, …

Furthering its commitment to sustainable tourism, the Sharjah Commerce and Tourism Development Authority (SCTDA) unveiled the ‘Sustainable Tourism AI Assistant,’ an innovative virtual assistant designed to empower travellers, businesses, and institutions to make informed eco-friendly decisions. Launched at GITEX Global, one of the world’s largest and most influential tech exhibitions, this forward-thinking initiative highlights Sharjah’s dedication to environmental preservation while reinforcing its position as a leader in sustainable tourism. Supporting more than 40 languages, it offers tailored insights that promote responsible travel choices and support environmental stewardship on a global scale. Commenting on the project, HE Khalid Jasim Al Midfa, Chairman of SCTDA, stated: “Sharjah, through its practices, emphasises the importance of sustainability as a key pillar of its developmental operations, particularly in the tourism sector, which is one of the most vibrant sectors contributing to national economy. Amid global challenges related to climate change, the ‘Sustainable Tourism Smart Assistant’ comes as a practical model for applying global sustainable development goals, aligning with the UN World Tourism Organisation’s initiative ‘Towards a Statistical Framework for Measuring Sustainability’. The application provides comprehensive information for travellers, tourists, and stakeholders to adopt the best sustainable travel practices, enabling them to make informed decisions that protect the environment and reduce the ecological footprint.” He added: “This project is an advanced technological tool that integrates the concept of sustainable tourism into daily practices. Its objectives are an integral part of Sharjah’s identity, and we are confident that it will contribute to enhancing cooperation between the public and private sectors, attracting sustainable investments, and encouraging civil society to adopt environmentally friendly behaviours, thereby reinforcing the emirate’s status as a global sustainable tourism destination.” The Sustainable Tourism AI Assistant …

Ajman Tourism Development Department (ATDD) unveiled a suite of new digital services aimed at enhancing and supporting the tourism sector in the emirate of Ajman during its participation at GITEX Global 2024. Among the highlights is the launch of the Department’s revamped website and updated digital services system, alongside the AI-powered ‘Plan Your Trip’ service. These innovative offerings reflect the department’s ongoing commitment to delivering smart and proactive government services that leverage the latest advancements in AI technology and data analytics. The aim is to assist visitors in planning tailored trips to Ajman, offering a flexible and personalised experience. The Department also seeks to enhance the experience of visitors, starting with the website and digital services system, and extending to the emirate’s rich tourism offerings. The newly launched ATDD website and digital services system offer a more interactive and user-friendly interface, designed to meet the highest government quality standards. The updated website features an AI-powered smart personal assistant that can handle customer inquiries, service procedures, requirements, and fees, in addition to tourist guidance services such as information about the emirate, tourist sites, museums, and activities. The new website’s smart personal assistant allows users to make direct calls to customers via audio, video, or screen sharing, allowing them to talk and share their screen with the customer happiness and service staff, catering to their requirements in record time without having to visit the department headquarters. Additionally, the website provides access to all government services and tourism information, such as reports, decrees, and resolutions, along with quick services and open data. ATDD launched the ‘Plan Your Trip’ platform, another innovation showcased at GITEX, which is fully AI-based and designed to help visitors customise …

Riyadh Air has entered into a strategic agreement with Sabre Corporation where the airline will adopt comprehensive SabreMosaic Offer Optimization technology that provides the intelligence to enable the airline’s ambition to be the first carrier to operate on offer- and order-based technology across the entire retail spectrum from its first day of operations in 2025. With a bold vision to create personalized offers across a broad range of customer touchpoints, Sabre and Riyadh Air are co-innovating in the realm of offer optimization to create industry-first technologies to fuel the future of airline retailing. Powered by Sabre Travel AITM and utilizing Google’s Artificial Intelligence (AI) and Machine Learning (ML) toolkit, this innovative approach enhances offer construction with smart customer segmentation and intelligent bundling – enabling Riyadh Air to unlock value and benefits from effective offer optimization capabilities. As it begins operations in a highly competitive regional environment, Riyadh Air will deploy SabreMosaic Air Price IQ, Ancillary IQ, Bundle IQ, and Upgrade IQ to generate and manage dynamic offers. Riyadh Air will also deploy SabreMosaic Continuous Revenue Optimizer for true continuous pricing, making it the first airline in the world to operate without traditional fare filing and booking classes in the direct channel. This revolutionary technology enables Riyadh Air to offer diverse and customized travel options, delivering tailored experiences to customers while optimizing revenue. “We are excited to partner with Riyadh Air as they become the first airline to operate entirely on offer- and order-based technology,” said Darren Rickey, Senior Vice President, Global Airline Sales and Account Management, Sabre Travel Solutions. “Riyadh Air’s forward-thinking approach and vision to be a digital-first airline align seamlessly with Sabre’s commitment to leading the transformation of airline …

Travelport announced it has signed a multi-year renewal agreement with Delta Air Lines, including NDC content. The top U.S. airline is collaborating with Travelport on the integration of its NDC solution into Travelport+ to support Delta’s selling and servicing transformation. “We value our long-term partnership with Travelport and are pleased to extend our full content agreement, as well as make Delta’s NDC technology solution available to all of Travelport’s agency customers,” said Jeff Lobl, Managing Director, Distribution Strategy and Agency Sales Programs at Delta Air Lines. “Together, we aim to create value by ensuring customers are presented with the best options to fit their needs for a better, more personalized shopping experience.” To help agencies solve challenges with comparing NDC offers alongside traditional content, Travelport recently debuted its Content Curation Layer (CCL). Travelport’s CCL uses artificial intelligence (AI) and machine-learning (ML) to sift through aggregated, multi-source content and return the right range of accurate, highly intuitive search results that are normalized and easier for agents and travelers to understand. CCL is the latest enhancement to the Travelport+ platform, simplifying the delivery of retail-ready content from partners like Delta and presenting tailored options to agency customers and the end-traveler. “Our renewed agreement with Delta underscores our shared commitment to modernizing travel retail for agents and travelers with a seamless, personalized shopping and servicing experience,” said Damian Hickey, Global Head of Travel Partners at Travelport. “As we prepare for the future delivery of Delta’s NDC content, our ability to deliver multi-source content in a retail-ready way ensures that agents and travelers will be able to easily shop and compare all of Delta’s product offerings in one place.”

Sabre Corporation and Virgin Australia announced a strategic partnership to modernize the airline’s retailing capabilities through the phased implementation of SabreMosaic, the revolutionary AI-driven platform built to transform airline retailing. This establishes Virgin Australia as the flagship customer and will enable the airline over time to adopt the broad suite of solutions within SabreMosaic, marking a significant milestone in the airline’s journey towards modern retailing and the general market availability of the SabreMosaic solutions. The collaboration underscores the companies’ commitment to innovation and industry leadership, as well as the airline’s aim to be an early mover in the industry transition to offer-and-order based modern retailing. “Building on our decades-long partnership, Sabre is proud to collaborate with Virgin Australia as our launch partner for SabreMosaic, which is our revolutionary platform designed to transform airline retailing,” said Roshan Mendis, Chief Commercial Officer, Sabre Travel Solutions. “We aim to empower Virgin Australia to deliver a personalized, dynamic travel experience that will set a new standard in the industry. This collaboration marks the beginning of a new era, as SabreMosaic is now available to airlines worldwide.” Virgin Australia’s path to modern retailing “We are excited to partner with Sabre to lead the industry in modern airline retailing,” said David Hogarth, Chief Information Officer of Virgin Australia. “This partnership supports our mission of being Australia’s most loved airline by offering our customers choice and a wonderful guest experience. The SabreMosaic platform will over time enable us to optimize our offers, enhance guest interactions, and build a competitive advantage in the market.” Sabre designed the SabreMosaic platform and related solutions with a modular approach, giving Virgin Australia the ability to easily operate in a hybrid environment …