Category Archives: Technology

Wipro Limited announced that it has been selected by Etihad Airways to lead its comprehensive technology modernization. Wipro will ensure seamless migration of legacy systems and improve operational efficiency across key areas, including workplace, network, infrastructure, and service management. As part of the five-year contract, Wipro FullStride Cloud will deliver a customized cloud-based solution that will provide Etihad Airways real-time insights into their resource utilization and improve operational agility and scalability for their global operations. Wipro will also integrate Generative Artificial Intelligence (GenAI) modules across the IT framework – from automation of data centers to conversational support to end-users. GenAI will also provide intelligent device management and GenAI-based insights that will optimize performance and resolve potential disruptions proactively. Frank Meyer, Chief Digital Officer, Etihad Airways, said, “We look forward to working with Wipro to prepare for the AI era, with an emphasis on innovation, sustainability, and cost optimization. Together, we aim to elevate our customers’ experiences through advanced automation, intelligent operations, and enhanced observability.” Vinay Firake, CEO – Asia Pacific, Middle East and Africa (APMEA), Wipro Limited, said, “We are excited to embark on this journey with Etihad Airways and enable them to adapt to the dynamic needs of the aviation industry. Through our proven expertise in digital transformation and AI-powered solutions, we will deliver seamless, efficient and innovative services to their customers.” Additionally, Etihad Airways will gain access to Wipro’s Innovation Lab in the UAE, which will play a pivotal role in enhancing their technology to meet the evolving demands of their global operations. For more than two decades, Wipro has operated in the Middle East with thousands of employees and providing opportunities for local talent to effectively serve …

Wego partnered with Bahrain Tourism and Exhibitions Authority and Exhibitions Authority (BTEA) to spotlight the Kingdom of Bahrain as a premier travel destination. This collaboration aims to promote Bahrain’s unique cultural heritage, top attractions, and cutting-edge tourism innovations to global travelers. Bahrain, known as the “Pearl of the Gulf,” is an archipelago offering a rich blend of history, luxury, and modernity. Through this partnership, Wego will leverage its platform to highlight Bahrain’s iconic destinations, including the UNESCO-listed Qal’at al-Bahrain (Bahrain Fort), the vibrant Bab Al Bahrain Souq, the stunning Al Dar Islands, and the world-famous Bahrain International Circuit, home of Formula 1 racing. Commenting on the partnership, Mamoun Hmidan, Chief Business Officer at Wego said: “We are thrilled to collaborate with and Bahrain Tourism and Exhibitions Authority to showcase the Kingdom’s unique offerings to our global audience. Bahrain is a treasure trove of cultural, natural, and modern attractions, and through this partnership, we aim to inspire travelers to explore this dynamic destination.” Travelers will also be introduced to Bahrain’s innovative tourism initiatives. The Kingdom is embracing cutting-edge technology, offering seamless digital travel experiences and sustainable tourism practices. From immersive virtual tours to smart city solutions enhancing visitor convenience, Bahrain is setting a benchmark in modern travel. Additionally, Bahrain’s commitment to eco-tourism is evident in its focus on preserving natural habitats like the unique Hawar Islands and offering experiences such as pearl diving and marine conservation tours. Maryam Toorani Director, Marketing and Promotion at Bahrain Tourism and Exhibitions Authority added: “This partnership with Wego allows us to reach thousands of travelers and highlight Bahrain as a must-visit destination. From its historical landmarks to its forward-thinking tourism innovations, Bahrain has something to …

With the global travel technology market currently valued at $10.7 billion, this year’s traveltech exhibitors at the Arabian Travel Awards will witness an increase of 25% year-on-year with leaders and innovators from around the world are preparing to steer the future of the tourism industry at the 32nd edition of Arabian Travel Market (ATM), which will take place at Dubai World Trade Centre (DWTC) from 28 April to 1 May 2025. ATM 2025’s extensive conference programme and exhibition reflect this year’s theme, ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity’. With Travel Tech exhibitors experiencing year-on-year growth of 25% and the segment’s exhibition space expanding by 22%, this year’s event will explore how technology is transforming the tourism sector, presenting new growth opportunities for enterprising start-ups and established multinationals alike. The Future Stage at ATM 2025 will host a range of expert speakers, who will explore how advances in fields such as analytics and machine learning, workplace collaboration, blockchain, next-gen mobility and augmented reality are driving our sector forward. This year’s event represents an unparalleled opportunity for exhibitors to showcase their innovations in front of an international audience of senior decision-makers and purchase influencers. Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “ATM Travel Tech draws together the best and brightest from across our industry, creating an unrivalled forum for discovery, debate and deal-making. Now more than ever, opportunities related to connectivity and integration are at the forefront of our minds, and they will take centre stage at ATM 2025.” According to IMARC Group, the global market for travel technology is on course to hit $18.6 billion in the next eight years, with a compound annual growth rate (CAGR) …

Rezlive.com was awarded “Best online travel booking platform” at the seventh edition of the Arabian Travel Awards 2025“Winning this award is extremely important to me and the team. It serves as a recognition of our hard work and dedication, and it motivates us to continue striving for excellence. This award has a significant impact on our company. It enhances our reputation within the industry and validates our efforts, which in turn can inspire others to pursue similar achievements. After this win, we plan to leverage the recognition to further innovate and improve our services. We will also focus on maintaining the high standards that led to this achievement.” Jaal Shah, Group MD, Rezlive.com

Almosafer (part of Seera Group) announced its partnership with Tasheer at the Hajj Conference and Exhibition 2025 in Jeddah. The two companies will collaborate on various initiatives to enhance the travel booking experience for travellers visiting the Kingdom. As the official travel partner, Almosafer will provide comprehensive travel solutions to Tasheer’s customers, ensuring a seamless and convenient booking experience. The agreement, signed at the Hajj Conference & Exhibition in Jeddah, expands on both parties’ ongoing collaborations, which currently serve pilgrims, to offer a seamless travel experience for all visitors utilizing Almosafer’s diverse offerings. The partnership will focus on three key verticals, with the streamlining of flight bookings through digital platforms at the forefront. Hajj & Umrah packages and leisure travel bookings will also play an important role, whilst Almosafer and Tasheer will further collaborate on travel management solutions. Muzzammil Ahussain, CEO of Almosafer, said; “We are proud to partner with Tasheer to expand our collaboration by leveraging Almosafer’s strengths as a holistic travel platform. With our market leadership, advanced technological innovations, and seamless travel solutions across booking channels, we aim to deliver exceptional experiences to travelers visiting the Kingdom. This partnership aligns with the broader goals of Saudi Vision 2030, supporting the national agenda to welcome more visitors and enhance their journeys to Saudi Arabia.” Eng. Fahad Al-Amoud, CEO of Tasheer, commented on the partnership, saying: We at Tasheer take pride in providing innovative and reliable services to visitors coming to the Kingdom of Saudi Arabia across various segments. Our partnership with Almosafer will support the delivery of value-added services, enabling visitors to benefit from Almosafer’s extensive expertise in the travel sector, innovative booking solutions, and comprehensive services. Together, we aim to …

Servantrip has announced an impressive 82% year-on-year increase in B2B bookings for 2024, marking a 1.5x acceleration compared to the growth recorded in 2023. Servantrip grew across the Middle East, Europe, LATAM and the USA connecting over 12,500 points of sale by Q1 2025, highlighting the growth in channel distribution across retail, OTAs, and wholesalers. The company plans to focus on activating over 10,000 additional points of sale between 2025 and 2026, either already connected or nearing connectivity, from the 2,850 active points of sale in 2024. This milestone reflects the company’s ambitious trajectory toward global leadership in the travel sector, underpinned by three transformative achievements in 2024: 1. Advancing technology: Enhancing the industry’s most sophisticated and seamless API for tours, activities, and transfers. 2. Expanding the ecosystem: Establishing the largest network in the transfers and activities sector, with over 60 API integrations and agreements to onboard 5,000 additional points of sale. 3. Strategic expansion: Launching an operational hub in Buenos Aires and initiating U.S. operations through a subsidiary in Miami. In 2024, the transfer services business was a standout success, recording a 109% increase in bookings. Supplier connections to Servantrip grew by 78%, while the number of buyer nationalities expanded by 20% to include travellers from 132 countries. Destinations offering booked services also grew by 10%. Manuel Núñez, Founder and CEO of Servantrip, highlighted the pillars driving the company’s success: “Our growth in 2024 was built on three key strengths: highly scalable, advanced technology; the world’s most comprehensive portfolio of qualified suppliers; and the dedication of the Servantrip team to providing an outstanding customer experience. Many of our clients were introduced to us through recommendations, a testament to our impact in …

Solartrip is setting a new standard for how travelers plan and experience their journeys, designed with advanced technology, intuitive design, and a unique reward system, Solartrip caters to the modern, tech-savvy traveler seeking convenience, personalization, and innovation.  According to the recent report, technology plays a significant role, with 60% of UAE travelers trusting AI for seamless trip planning. This trend spans generations, from Gen Z to Boomers, indicating a widespread adoption of tech for convenience and personalization. Immersive digital experiences, such as AI-enhanced dining, are also gaining popularity. As travel continues to evolve and web3 industries flourish, Solartrip brings the future to the present, streamlining the entire journey planning process into a seamless, enjoyable experience. The platform integrates AI-driven personalization, cryptocurrency payment options, and gamified loyalty rewards to elevate global travel for UAE residents and visitors. “Our mission is to make global travel effortless and accessible, leveraging cutting-edge technology to provide a seamless booking experience”, – says Michael Sokolov, CEO & Co-founder, Solartrip. “We fuse travel and tech to push the boundaries of self-discovery. With our recent launch in Dubai, we’re bringing this vision to one of the world’s most vibrant hubs, connecting travelers to innovative tools that enhance their journeys.” Redefining Neo Travel with Innovative Features: ● Effortless Booking with One-Click Simplicity: Solartrip’s design and machine-learning algorithms simplify the booking process, reducing the number of steps and required information, making travel planning faster and more efficient. ● Endless Travel Possibilities: With access to over 2.5 million accommodations and 800+ flight routes worldwide, Solartrip provides a wide range of options at competitive prices, helping travelers find the right choices for their needs. ● 24/7 AI-Driven Support: Solartrip offers continuous support …

Kuwait Airways announced the strengthening of its partnership with Amadeus, which specializes in providing technology, innovation services and solutions to airlines, to develop a streamlined booking process for passengers travelling on Kuwait Airways. Captain Abdulmohsen Salem Al-Fagaan, Chairman – Kuwait Airways stated, “Kuwait Airways is pleased to announce the strengthening of the partnership with Amadeus, one of the leading providers of technology and solutions for airlines in the global air transport sector. Through this partnership, Amadeus will enhance the booking mechanism to provide our valued customers with a simplified and streamlined process.” Al-Fagaan added, “Kuwait Airways customers can now book their flights in just three simple steps. This enhanced booking process has been designed to assist customers in the best possible way, providing them with essential information needed to make informed decisions quickly, while eliminating unnecessary complexities.” Al-Fagaan further stated, “Kuwait Airways is committed to providing its valued customers with an exceptional and comfortable travel experience and in facilitating the booking procedures for all our passengers. Through close collaboration with Amadeus, we can rely on their expertise and professionalism to significantly enhance the transformation of the digital experience for all our customers and Oasis Club members.” Maher Koubaa, EVP Travel unit and Managing Director, EMEA, Amadeus stated, “At Amadeus, we are proud to support Kuwait Airways on this transformative journey. Our ongoing dedication to enhancing the customer experience for Kuwait Airways passengers will continue to drive new innovations and improvements and providing them with diverse options.“

Travelport and All Nippon Airways (ANA)  have signed a multi-source content distribution agreement that includes New Distribution Capability (NDC) content and servicing. Named a ‘Friendly Partner’ of ANA, Travelport is the first global distribution system (GDS) to confirm an NDC distribution agreement with the airline. Travelport and ANA are actively collaborating to make ANA’s NDC content available via Travelport+, targeting mid-year 2025. “Travelport has been a valued partner of ANA for many years as a result of our productive collaboration that enhances our modern retailing approach so we can provide exceptional experiences for our travelers,” said Keiji Omae, Executive Vice President of Customer Experience at ANA. “As we advance our NDC strategy, I am confident that Travelport can play a crucial role in helping us expand our reach and simplify the booking and servicing process as agents and travelers shop for our best offers.” Travelport and ANA have deepened their long-standing relationship to ensure that Travelport-connected agencies will continue to have simplified access to ANA’s wide range product offerings, including ancillary services. Travelport+ is the only modern retailing platform built for travel agencies. To date, thousands of travel agencies in more than 178 countries can easily search, sell and service multi-source content, including NDC, using Travelport’s APIs, Smartpoint Cloud and Smartpoint desktop agency point-of-sale solutions. “This pivotal agreement confirms that agencies using Travelport+ will be able to access relevant, personalized, and enriched multi-source content from ANA, which means travelers are presented with more choice among ANA’s best offers and fares,” said Damian Hickey, Global Head of Air Partners at Travelport. “As ANA’s friendly partner, we are dedicated to delivering ANA’s content to our agency customers in a retail-ready way so …

Sabre Hospitality announced a new partnership with BookLogic  which marks a significant step in expanding the global distribution and retailing capabilities of both companies, focuses on driving growth in the Middle East and Africa (MEA) regions, with particular emphasis on United Arab Emirates (UAE) and Turkey as well as Qatar and Saudi Arabia. This partnership reflects both companies’ commitment to regional growth and innovation. The collaboration will begin by connecting up to 1,200 hotels from BookLogic’s portfolio to leading Global Distribution Systems (GDSs) and Internet Distribution Systems (IDS). Future plans include expanding to online travel agency (OTA) integration, BookLogic’s long-tail distribution channels, and comprehensive retail solutions. This layered approach allows BookLogic to scale its offerings and marketing distribution opportunities to meet the evolving needs of the hospitality industry, offering hoteliers a complete ecosystem and landscape for managing optimized operations, distribution, and efficient guest engagement. Sabre Hospitality and BookLogic also share strategic priorities in payment automation, dynamic packaging technology, alternative regional distribution, and guest experience, creating a strong foundation for future growth and innovation. “Partnering with BookLogic will enable Sabre Hospitality to expand its reach in key markets such as UAE, Saudi Arabia, and Turkey,” said Frank Trampert, Senior Vice President, Global Managing Director at Sabre Hospitality. “By leveraging the power of our SynXis platform, BookLogic will offer best-in-class distribution and retailing services to independent hotels, helping them unlock new opportunities and drive operational efficiency in a competitive market.” Leveraging Sabre’s SynXis Retailing platform integrated with the BookLogic system, the partnership brings a robust set of features and connections to the MEA region, one of Sabre Hospitality’s key growth areas. SynXis, the leading global hospitality commerce and distribution platform, connects hotels to over …