Category Archives: Technology

Wego announced its strategic partnership with the Jordan Tourism Board, a collaboration dedicated to showcasing the incredible experiences and destinations that make Jordan a must-visit travel destination. This partnership marks a significant step in promoting Jordan as a premier hub for culture, adventure, and relaxation, celebrated for its rich heritage, breathtaking landscapes, and unparalleled hospitality. Together, Wego and the Jordan Tourism Board aim to inspire travelers from around the globe to explore Jordan’s wonders and create unforgettable memories. Commenting on the partnership, Mamoun Hmidan, Chief Business Officer at Wego, said: “We are incredibly excited to partner with the Jordan Tourism Board to bring the magic of Jordan closer to our global audience. Jordan is a destination like no other, offering an extraordinary blend of history, adventure, and hospitality. Through this collaboration, we aim to inspire travelers to explore Jordan’s iconic landmarks and discover its hidden treasures, creating memories that will last a lifetime.” Jordan is a treasure trove of unique and enriching experiences. Visitors can walk through history in the ancient city of Petra, one of the New Seven Wonders of the World, and experience the magic of the desert in Wadi Rum, famously known as the “Valley of the Moon”. Beyond its iconic landmarks, Jordan offers travelers the chance to connect with its warm and welcoming people and uncover lesser-known gems that make every journey truly special. This collaboration reflects a shared vision of fostering sustainable tourism while amplifying Jordan’s position as a global travel destination. It will include targeted campaigns, innovative storytelling, and exclusive initiatives to highlight the country’s unique offerings and encourage travelers to dive deeper into Jordan’s culture and traditions. Adding to this, Dr Abed Al …

travelclub.ae wins ‘Most Innovative start-up B2B travel portal’ at the seventh edition of the Arabian Travel Awards 2024. “This year, we are honoured to have won an award for Travelclub. This victory is particularly meaningful as it represents the collective efforts of my talented team across the important business units. I am deeply proud of the dedication, hard work, and innovation my teams have put forth, especially in such a competitive and challenging marketplace. This recognition not only validates the efforts of our teams but also strengthens our commitment to continued growth and excellence.” Suresh Unny, Head of Sales and Operations, travelclub.ae

Etihad Airways announces the roll out of its new and elevated digital experience across etihad.com and the mobile app. The new digital experience offers a modern and inviting platform to book travel and gain inspiration for upcoming journeys. The website navigation is re-engineered as a standout left-side menu allowing users to move seamlessly and efficiently through the site; while the bold colour of ‘midnight dune’ from Etihad’s newly integrated colour palette, gives an enticing first impression. A strong emphasis on enhanced digital self-service options makes the user experience easier and more personalised. During the online check-in process many new features have been added including pre-populated data to save time, an improved seat map and streamlined access to travel extras all within a simple three-step process. Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said: “In our commitment to delivering an extraordinary customer experience, we’ve completely redesigned the digital experience ensuring that our guests enjoy engaging with us from the very first touch of a screen until reaching their destination and beyond. Furthermore, we’ve made sure our valued Etihad Guest members can enjoy the benefits of a more personalised experience now conveniently in the one app or website.” Adding to this, Etihad Airways’ Chief Digital Officer, Frank Meyer, said: “At Etihad, we are constantly evolving and innovating the digital experience in line with customer preferences and industry trends. In our commitment to innovation and improvement, we will continue to go beyond expectations by delivering a more personalised and seamless online experience for our guests.” The Etihad Airways mobile app, on both Android and iOS, now also serves as a digital travel assistant with booking, trip management and loyalty member profiles …

Wipro Limited announced that it has been selected by Etihad Airways to lead its comprehensive technology modernization. Wipro will ensure seamless migration of legacy systems and improve operational efficiency across key areas, including workplace, network, infrastructure, and service management. As part of the five-year contract, Wipro FullStride Cloud will deliver a customized cloud-based solution that will provide Etihad Airways real-time insights into their resource utilization and improve operational agility and scalability for their global operations. Wipro will also integrate Generative Artificial Intelligence (GenAI) modules across the IT framework – from automation of data centers to conversational support to end-users. GenAI will also provide intelligent device management and GenAI-based insights that will optimize performance and resolve potential disruptions proactively. Frank Meyer, Chief Digital Officer, Etihad Airways, said, “We look forward to working with Wipro to prepare for the AI era, with an emphasis on innovation, sustainability, and cost optimization. Together, we aim to elevate our customers’ experiences through advanced automation, intelligent operations, and enhanced observability.” Vinay Firake, CEO – Asia Pacific, Middle East and Africa (APMEA), Wipro Limited, said, “We are excited to embark on this journey with Etihad Airways and enable them to adapt to the dynamic needs of the aviation industry. Through our proven expertise in digital transformation and AI-powered solutions, we will deliver seamless, efficient and innovative services to their customers.” Additionally, Etihad Airways will gain access to Wipro’s Innovation Lab in the UAE, which will play a pivotal role in enhancing their technology to meet the evolving demands of their global operations. For more than two decades, Wipro has operated in the Middle East with thousands of employees and providing opportunities for local talent to effectively serve …

Wego partnered with Bahrain Tourism and Exhibitions Authority and Exhibitions Authority (BTEA) to spotlight the Kingdom of Bahrain as a premier travel destination. This collaboration aims to promote Bahrain’s unique cultural heritage, top attractions, and cutting-edge tourism innovations to global travelers. Bahrain, known as the “Pearl of the Gulf,” is an archipelago offering a rich blend of history, luxury, and modernity. Through this partnership, Wego will leverage its platform to highlight Bahrain’s iconic destinations, including the UNESCO-listed Qal’at al-Bahrain (Bahrain Fort), the vibrant Bab Al Bahrain Souq, the stunning Al Dar Islands, and the world-famous Bahrain International Circuit, home of Formula 1 racing. Commenting on the partnership, Mamoun Hmidan, Chief Business Officer at Wego said: “We are thrilled to collaborate with and Bahrain Tourism and Exhibitions Authority to showcase the Kingdom’s unique offerings to our global audience. Bahrain is a treasure trove of cultural, natural, and modern attractions, and through this partnership, we aim to inspire travelers to explore this dynamic destination.” Travelers will also be introduced to Bahrain’s innovative tourism initiatives. The Kingdom is embracing cutting-edge technology, offering seamless digital travel experiences and sustainable tourism practices. From immersive virtual tours to smart city solutions enhancing visitor convenience, Bahrain is setting a benchmark in modern travel. Additionally, Bahrain’s commitment to eco-tourism is evident in its focus on preserving natural habitats like the unique Hawar Islands and offering experiences such as pearl diving and marine conservation tours. Maryam Toorani Director, Marketing and Promotion at Bahrain Tourism and Exhibitions Authority added: “This partnership with Wego allows us to reach thousands of travelers and highlight Bahrain as a must-visit destination. From its historical landmarks to its forward-thinking tourism innovations, Bahrain has something to …

With the global travel technology market currently valued at $10.7 billion, this year’s traveltech exhibitors at the Arabian Travel Awards will witness an increase of 25% year-on-year with leaders and innovators from around the world are preparing to steer the future of the tourism industry at the 32nd edition of Arabian Travel Market (ATM), which will take place at Dubai World Trade Centre (DWTC) from 28 April to 1 May 2025. ATM 2025’s extensive conference programme and exhibition reflect this year’s theme, ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity’. With Travel Tech exhibitors experiencing year-on-year growth of 25% and the segment’s exhibition space expanding by 22%, this year’s event will explore how technology is transforming the tourism sector, presenting new growth opportunities for enterprising start-ups and established multinationals alike. The Future Stage at ATM 2025 will host a range of expert speakers, who will explore how advances in fields such as analytics and machine learning, workplace collaboration, blockchain, next-gen mobility and augmented reality are driving our sector forward. This year’s event represents an unparalleled opportunity for exhibitors to showcase their innovations in front of an international audience of senior decision-makers and purchase influencers. Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “ATM Travel Tech draws together the best and brightest from across our industry, creating an unrivalled forum for discovery, debate and deal-making. Now more than ever, opportunities related to connectivity and integration are at the forefront of our minds, and they will take centre stage at ATM 2025.” According to IMARC Group, the global market for travel technology is on course to hit $18.6 billion in the next eight years, with a compound annual growth rate (CAGR) …

Rezlive.com was awarded “Best online travel booking platform” at the seventh edition of the Arabian Travel Awards 2025“Winning this award is extremely important to me and the team. It serves as a recognition of our hard work and dedication, and it motivates us to continue striving for excellence. This award has a significant impact on our company. It enhances our reputation within the industry and validates our efforts, which in turn can inspire others to pursue similar achievements. After this win, we plan to leverage the recognition to further innovate and improve our services. We will also focus on maintaining the high standards that led to this achievement.” Jaal Shah, Group MD, Rezlive.com

Almosafer (part of Seera Group) announced its partnership with Tasheer at the Hajj Conference and Exhibition 2025 in Jeddah. The two companies will collaborate on various initiatives to enhance the travel booking experience for travellers visiting the Kingdom. As the official travel partner, Almosafer will provide comprehensive travel solutions to Tasheer’s customers, ensuring a seamless and convenient booking experience. The agreement, signed at the Hajj Conference & Exhibition in Jeddah, expands on both parties’ ongoing collaborations, which currently serve pilgrims, to offer a seamless travel experience for all visitors utilizing Almosafer’s diverse offerings. The partnership will focus on three key verticals, with the streamlining of flight bookings through digital platforms at the forefront. Hajj & Umrah packages and leisure travel bookings will also play an important role, whilst Almosafer and Tasheer will further collaborate on travel management solutions. Muzzammil Ahussain, CEO of Almosafer, said; “We are proud to partner with Tasheer to expand our collaboration by leveraging Almosafer’s strengths as a holistic travel platform. With our market leadership, advanced technological innovations, and seamless travel solutions across booking channels, we aim to deliver exceptional experiences to travelers visiting the Kingdom. This partnership aligns with the broader goals of Saudi Vision 2030, supporting the national agenda to welcome more visitors and enhance their journeys to Saudi Arabia.” Eng. Fahad Al-Amoud, CEO of Tasheer, commented on the partnership, saying: We at Tasheer take pride in providing innovative and reliable services to visitors coming to the Kingdom of Saudi Arabia across various segments. Our partnership with Almosafer will support the delivery of value-added services, enabling visitors to benefit from Almosafer’s extensive expertise in the travel sector, innovative booking solutions, and comprehensive services. Together, we aim to …

Servantrip has announced an impressive 82% year-on-year increase in B2B bookings for 2024, marking a 1.5x acceleration compared to the growth recorded in 2023. Servantrip grew across the Middle East, Europe, LATAM and the USA connecting over 12,500 points of sale by Q1 2025, highlighting the growth in channel distribution across retail, OTAs, and wholesalers. The company plans to focus on activating over 10,000 additional points of sale between 2025 and 2026, either already connected or nearing connectivity, from the 2,850 active points of sale in 2024. This milestone reflects the company’s ambitious trajectory toward global leadership in the travel sector, underpinned by three transformative achievements in 2024: 1. Advancing technology: Enhancing the industry’s most sophisticated and seamless API for tours, activities, and transfers. 2. Expanding the ecosystem: Establishing the largest network in the transfers and activities sector, with over 60 API integrations and agreements to onboard 5,000 additional points of sale. 3. Strategic expansion: Launching an operational hub in Buenos Aires and initiating U.S. operations through a subsidiary in Miami. In 2024, the transfer services business was a standout success, recording a 109% increase in bookings. Supplier connections to Servantrip grew by 78%, while the number of buyer nationalities expanded by 20% to include travellers from 132 countries. Destinations offering booked services also grew by 10%. Manuel Núñez, Founder and CEO of Servantrip, highlighted the pillars driving the company’s success: “Our growth in 2024 was built on three key strengths: highly scalable, advanced technology; the world’s most comprehensive portfolio of qualified suppliers; and the dedication of the Servantrip team to providing an outstanding customer experience. Many of our clients were introduced to us through recommendations, a testament to our impact in …

Solartrip is setting a new standard for how travelers plan and experience their journeys, designed with advanced technology, intuitive design, and a unique reward system, Solartrip caters to the modern, tech-savvy traveler seeking convenience, personalization, and innovation.  According to the recent report, technology plays a significant role, with 60% of UAE travelers trusting AI for seamless trip planning. This trend spans generations, from Gen Z to Boomers, indicating a widespread adoption of tech for convenience and personalization. Immersive digital experiences, such as AI-enhanced dining, are also gaining popularity. As travel continues to evolve and web3 industries flourish, Solartrip brings the future to the present, streamlining the entire journey planning process into a seamless, enjoyable experience. The platform integrates AI-driven personalization, cryptocurrency payment options, and gamified loyalty rewards to elevate global travel for UAE residents and visitors. “Our mission is to make global travel effortless and accessible, leveraging cutting-edge technology to provide a seamless booking experience”, – says Michael Sokolov, CEO & Co-founder, Solartrip. “We fuse travel and tech to push the boundaries of self-discovery. With our recent launch in Dubai, we’re bringing this vision to one of the world’s most vibrant hubs, connecting travelers to innovative tools that enhance their journeys.” Redefining Neo Travel with Innovative Features: ● Effortless Booking with One-Click Simplicity: Solartrip’s design and machine-learning algorithms simplify the booking process, reducing the number of steps and required information, making travel planning faster and more efficient. ● Endless Travel Possibilities: With access to over 2.5 million accommodations and 800+ flight routes worldwide, Solartrip provides a wide range of options at competitive prices, helping travelers find the right choices for their needs. ● 24/7 AI-Driven Support: Solartrip offers continuous support …