Category Archives: Technology

Blue Seven Technologies won ‘Most Innovative Corporate Booking Tool developed in the Middle East’ at the 8th edition of the Arabian Travel Awards. “Being recognised as the Most Innovative Corporate Booking Tool developed in the Middle East” is a strong validation of the vision behind Travelclub.ae. From inception, our focus has been on reimagining B2B travel through technology-led innovation. By integrating AI-driven intelligence, smart automation, real-time analytics, and scalable digital architecture, Travelclub.ae empowers travel partners with speed, accuracy, and superior decision-making capability. Our platform is designed to continuously evolve, adopting the latest advancements in travel technology to enhance efficiency, transparency, and value across the ecosystem. This recognition belongs to our exceptional team, technology partners, and loyal customers who share our belief that the future of B2B travel is intelligent, connected, and innovation-driven.”Saleem Sharif Dy. Managing Director of Blue 7 Technologies  

RezLive.com announced that it has once again been recognized at the prestigious Arabian Travel Awards 2025, held in Dubai, securing the coveted title of Best Travel Booking Platform. This honor underscores RezLive.com’s unwavering commitment to innovation, reliability, and excellence in the B2B travel space. It is a testament to the trust and support of our valued travel partners worldwide, who continue to inspire us to push boundaries and redefine industry standards. “This achievement belongs to our partners and team who believe in our vision and drive us forward. Together, we are shaping the future of B2B travel.” – Jaal Shah, Founder – RezLive.com and Group Managing Director – Travel Designer Group RezLive.com extends heartfelt gratitude to every partner and stakeholder for being an integral part of this journey. With this milestone, we reaffirm our mission to deliver cutting-edge solutions and seamless experiences that empower travel businesses across the globe. Here’s to many more milestones ahead – together, we continue to redefine B2B travel.

Bin Ham Travel Group has renewed its long-standing partnership with Amadeus, a global leader in travel technology, to further enhance travel booking experiences and drive sustainable growth across the region. Through this continued collaboration, Bin Ham Travel Group will leverage Amadeus’ state-of-the-art solutions to deliver seamless, real-time booking services. This partnership will continue to provide access to rich travel content, enabling more personalized offers, greater choice, and a seamless booking experience across flights, hotels, car rentals, and other travel services. In addition, Bin Ham Travel Group will benefit from Amadeus’ innovative portfolio of digital solutions, including Amadeus Online Suite Mobile App, which will enhance the mobile booking journey for customers. The Amadeus Value Hotels (AVH) will offer access to competitive hotel content worldwide while the NDC-X program will give access to next-generation airline retailing and personalized offers. H.E. Ahmed Musallam Bin Ham, CEO of Bin Ham Travel Group, commented: “Our renewed partnership with Amadeus reinforces our commitment to delivering innovative travel solutions that meet the evolving needs of our customers. Together, we aim to elevate the travel experience by offering a wider range of choices, seamless booking, and greater convenience.” Echoing this sentiment, Ernesto Sanchez Beaumont, Managing Director, Amadeus Gulf, said: “Bin Ham Travel Group has been a valued partner for many years. By renewing our collaboration, we are jointly advancing the travel ecosystem in the UAE with cutting-edge solutions that enhance efficiency and deliver exceptional value to travelers and partners alike.” This renewed alliance underlines the shared vision of both companies to set new benchmarks in travel technology, strengthen the UAE’s position as a global travel hub, and deliver enriched experiences to both individual travelers and corporate clients.

Emirates and OpenAI have entered into a strategic collaboration to advance AI adoption and innovation across the airline. The collaboration will entail enterprise-wide deployment of ChatGPT Enterprise, supported by tailored AI literacy programmes, technical exploration, and executive strategic alignment designed to embed AI capabilities across the organisation. Ali Serdar Yakut, Executive Vice President IT said: “We see enormous potential for AI technology to support our business requirements, helping us tackle complex commercial challenges, strengthening our operations, and enhancing the customer experience. Closely working with OpenAI will make our technology investments both strategic and scalable, enabling us to deliver enhanced value to our employees and customers, fundamentally changing how we innovate, deliver value, and maintain our competitive edge in the industry.” Rod Solaimani, Regional Director, MENA & Central Asia at OpenAI said: “Emirates Group has laid out a bold vision for how AI can transform the future of aviation. With this collaboration, we’re proud to help them bring that vision to life – embedding intelligence across their operations, empowering teams with powerful new tools, and reimagining the travel experience for millions of customers.” As part of their work together, Emirates and OpenAI will explore opportunities to introduce practical use cases, develop an internal AI champion network, and establish an AI Centre of Excellence. This collaboration will identify key areas for enhancing and expanding AI capabilities across the organisation, covering critical skills, processes and technology needed to power Emirates into the next era. Emirates stands to gain early access to cutting-edge AI research and emerging breakthroughs, as well as collaboration on government-led innovation projects and accelerators. Additionally, Emirates and OpenAI will jointly run dedicated leadership sessions to explore practical applications, build sponsorship and advocacy for AI initiatives, …

RezLive.com hosted a vibrant roadshow in Muscat bringing together leading hospitality brands and over 180 plus travel agents from across Oman. The event spotlighted RezLive.com’s commitment to empowering travel agents through technology, curated content, and strategic partnerships. Attendees gained insights into RezLive’s expanding global footprint and product innovations during an engaging presentation. The roadshow featured active participation from top hotel partners, including:  Tulip Muscat, Ramada Encore Muscat Al-Ghubrah, Kyriad Hotel Salalah, Tulip Inn Hotel MaJan, Hilton Salalah Resort and  Jumeirah Muscat Bay. Each partner showcased their offerings and contributed to the excitement by distributing exclusive lucky draw vouchers, adding a celebratory touch to the evening. The event was graced by Mr. Jaal Shah, Founder of RezLive.com and Group Managing Director of Travel Designer Group, whose presence reinforced the brand’s strategic focus on regional growth and agent engagement. The evening concluded with a gala dinner and cocktails, fostering meaningful connections and celebrating the spirit of collaboration in B2B travel.

Almosafer and Amadeus have strengthened their partnership with a renewed commitment that sets a new benchmark for AI-powered innovation, automation, and content exchange across the travel ecosystem, which was announced at the inaugural TOURISE Summit in Riyadh. This new phase of collaboration will focus on pushing the boundaries of travel technology to deliver smarter, more personalised, and touchless journeys, reinforcing both companies’ support for Saudi Arabia’s Vision 2030 and the Kingdom’s ambition to establish itself as a global tourism hub. At the heart of the partnership is the use of Amadeus’ AI and data analytics capabilities to unlock hyper-personalised offers, predictive recommendations, and tailored travel options for Almosafer’s customers. Enhanced content distribution will ensure that global travellers can access rich, localised inventory curated by Almosafer, matched to their preferences and powered by AI-driven insights. In hospitality, the collaboration will strategically activate Amadeus Value Hotels (AVH), enhanced with machine learning for dynamic hotel content curation to deliver more accurate, transparent, and high-quality accommodation options. In parallel, airport services will evolve with opportunities to integrate AI-enabled digital check-in, smart boarding passes, and predictive disruption management directly into Almosafer’s platforms – creating a seamless end-to-end journey. The companies are also advancing innovation in payments through Amadeus Outpayce, collaborating to bring virtual card solutions to scale across the ecosystem. By leveraging Outpayce’s capabilities, the renewed partnership aims to deliver greater efficiency, trust, and automation in travel payments, unlocking new value for both suppliers and partners. Building on years of collaboration across distribution and advanced travel solutions, Almosafer and Amadeus are now taking their partnership further with an ambitious focus on NDCX adoption. Almosafer intends to lead the way in the Kingdom by scaling NDC …

IDeaS has signed a master service agreement with Adeera Hospitality in Saudi Arabia. The agreement provides a framework for Adeera Hospitality to implement IDeaS solutions across the entirety of their upcoming luxury properties in Saudi Arabia. Wholly owned by the Public Investment Fund (PIF), Adeera Hospitality is a hotel management company responsible for developing distinctive new Saudi hospitality brands. Adeera’s ambitious plans include launching a portfolio of 60+ all-new hotels among multiple brands over the coming five years. IDeaS was selected as Adeera Hospitality’s strategic partner for its best-of-breed solutions, proven expertise, and reputation for reliability and scalability. The adoption of IDeaS G3 RMS will enable hotels and resorts managed by Adeera to optimize their revenue strategies through powerful forecasting, precision pricing and effective inventory management capabilities. The first hotel in the roll-out is the Grand Hotel King Fahd Financial District in Riyadh, scheduled to open in 2026. Thomas Grundner, Chief Commercial Officer of Adeera Hospitality, said“Our partnership with IDeaS represents a significant step forward in establishing Adeera’s commercial framework. As we gear up to unveil a new era of Saudi-born hospitality brands, it is crucial that our hotels implement cutting edge data intelligence and revenue management from the very beginning. IDeaS technology and expertise will empower us to enhance pricing strategies, improve forecasting accuracy and elevate performance throughout our expanding portfolio guaranteeing that we provide tangible value to our owners and outstanding experiences to our guests.” Adeera Hospitality was particularly drawn to IDeaS’ advanced Group Evaluation functionality, which enables rapid assessment of a group’s total value as well as the impact of any potential displaced business. Additionally, the breadth of IDeaS’ forecasting and dynamic revenue optimization capabilities offers the flexibility for …

The Ajman Department of Tourism Development (ADTD) unveiled a new and innovative suite of digital services, projects and initiatives during its participation in GITEX Global 2025 through the Ajman Government pavilion at the Dubai World Trade Centre (DWTC). The move comes in line with the Department’s commitment to foster smart and digital transformation in the tourism sector and its continuous efforts to reinforce the industry’s position in the emirate. The Department’s participation in a globally renowned event signifies its dedication to leveraging advanced technologies like artificial intelligence (AI) to create a smart and sustainable tourism sector. The initiatives and technologies include interactive tools for generating images, videos, and 3D models, converting written ideas into visual or audio content. ADTD has also introduced an intelligent system for evaluating and categorising ideas and a comprehensive digital registry to track future initiatives. In addition, the Department is promoting collaborative innovation through a secure digital platform for submitting and assessing entries for the Tourism Innovator Award. This cutting-edge platform enables the community to express their ideas in different ways, and it fosters creative engagement and contributes to shaping a future tourism innovation pathway that supports the sector’s competitiveness and sustainability. It also contributes to the goals of Ajman Vision 2030 to position the emirate as a smart and attractive global tourism hub. Commenting on ADTD’s active participation in GITEX Global 2025, His Excellency Mahmood Khaleel Alhashmi, Director General of the ADTD, highlighted the Department’s commitment to fostering digital transformation in the tourism sector and boosting the adoption of advanced technological solutions that support sustainable development goals and strengthen Ajman’s tourism economy. H.E. Alhashmi said: “At the Ajman Department of Tourism Development, we are committed …

Jazeera Airways has partnered with travel technology provider Amadeus to deploy Amadeus Segment Revenue Management Flex (Amadeus SRM Flex) which connects to Navitaire New Skies via Navitaire Revenue Management Services (RMIS). This solution introduces advanced forecasting, intuitive user interfaces and experience, as well as origin and destination visualization capabilities to unlock new revenue streams and elevate the passenger experience. Paul Carroll, Chief Commercial Officer, Jazeera Airways, commented: “At Jazeera, we are working to redefine the passenger experience through digital innovation. The adoption of Amadeus SRM Flex is a transformative step in this process, empowering us to respond faster to market shifts, optimize our network with precision, and unlock greater value.” Amadeus SRM Flex will see Kuwait-based Jazeera transform from a route-based revenue management approach to a network-focused strategy, aligned with an evolving hub-and-spoke model. The solution can automate routine tasks to boost efficiency and attract new revenue opportunities. With interactive visualizations and advanced data discovery tools, Jazeera can also gain a deeper understanding of traveler preferences, while pattern recognition and real-time data streaming transform raw information into actionable intelligence. Chris Anthony, Vice President, Strategy & Transversal, Amadeus, said: “We are proud to partner with Jazeera Airways as the carrier continues to grow its position in the Middle East. By combining Amadeus’ expertise in revenue optimization with its global technology leadership, Jazeera is well-positioned to enhance competitiveness and achieve sustainable revenue growth.” Founded in 2004, Jazeera Airways is a leading low-cost carrier based in Kuwait, serving over five million passengers across a network of more than 60 destinations in the Middle East, Central and South Asia, Africa, and Europe.

Amadeus Gulf  announced a strategic partnership with SATA, one of the leading travel agencies in the Northern Emirates. This collaboration aims to enhance travel solutions and contribute significantly to the growth of the travel industry across the UAE. By combining Amadeus Gulf’s advanced technology and distribution capabilities with SATA’s strong market presence and expertise, the partnership is set to deliver innovative services and seamless experiences to travelers and industry stakeholders alike. Both companies are committed to supporting the evolving needs of the UAE’s dynamic travel market, strengthening industry infrastructure, and fostering greater connectivity within the region. This alliance reflects Amadeus Gulf’s ongoing dedication to building strong local partnerships that drive growth, improve efficiency, and elevate service standards in the travel sector across the Gulf region.