Category Archives: NTO (National Tourist Offices)

The Saudi Tourism Authority (STA) has signed another partnership agreement with Almosafer, Saudi Arabia’s leading travel company (part of Seera Group) to boost inbound tourism to the Kingdom of Saudi Arabia through its multiple business operating under the Almosafer umbrella. Under the agreement, Almosafer will promote inbound tourism to the Kingdom from the GCC through its consumer segment. Almosafer will also promote inbound tourism to its B2B customers in the Middle East and North Africa region through Mawasim, its Hajj and Umrah tour operator, and through Discover Saudi, its destination management company. The agreement was signed by Fahad Alobailan, Chief Tourism Officer at Almosafer, and Munirah Abanomy, Head of Marketing Partnerships for Middle East & Africa at the Saudi Tourism Authority, at the Saudi Pavilion at the Arabian Travel Market. Fahad Alobailan, Chief Tourism Officer at Almosafer, said: “We continue to build on our longstanding relationship with the STA, working together to achieve the goals of Vision 2030. Saudi Arabia has a plethora of incredible cultural, natural, historical and religious attractions that are drawing in an increasing number of international tourists. We have seen a significant increase in demand for inbound tourism to the Kingdom and we will continue our role in enabling this continued growth.” Commenting on this agreement, Abdulkarim Aldarwish, President of the Middle East & Africa Markets at the Saudi Tourism Authority, said: “The Saudi Tourism Authority is keen to conclude fruitful agreements and strategic partnerships with major travel companies in the Kingdom. We look forward to achieving our common strategic goals and working to empower and advance business growth for our partners in the private tourism sector in the Kingdom. Through the agreement with Almosafer, we …

IHG® Hotels & Resorts signed a Master Development Agreement (MDA) with Tashyid for Hotel Operations, which will see the development of 12 hotels and 2,500 keys under the Holiday Inn Express brand across the Kingdom of Saudi Arabia. With Ministry of Tourism encouraging such investments in the Kingdom, the signing took place in the presence Mr. Mahmoud Abdulhadi, Deputy Minister for Destination Enablement. The agreement will allow IHG to expand and diversify its mainstream offering across Saudi Arabia, in line with the demand being created by initiatives under Saudi Vision 2030. As a world-renowned brand, Holiday Inn Express champions simple, smart travel by providing a launch pad for guests to make their connection and is highly suitable and well-positioned for new-age smart travellers visiting Saudi Arabia across business, leisure, and meetings segments, including Saudi’s biggest and growing demographic of millennials and Generation Z travellers. As part of the agreement, IHG has also signed the first Holiday Inn Express hotel with Tashyid for Hotels Operations Limited which will debut the brand in Jeddah by June 2025. Marking a key milestone for the brand in the Kingdom, the 300-room hotel will be located on Al Madinah Road, one of the busiest areas in the city. Providing a best-in-class experience, guest rooms at Holiday Inn Express Jeddah will feature amenities such as high-speed WiFi, smart TVs, premium bedding, and pillow options to ensure guests have a restful stay. The hotel will also offer signature complimentary ‘Express Start Breakfast’, speedy check-in, and power showers to ensure guests are recharged for the day. Known for its success in the upper-midscale segment and understanding of the ‘Next Gen Smart traveller’, Holiday Inn Express hotels in Saudi …

Cozmo Travel signed a co-op agreement with the Jordan Tourism Board (JTB).  The partnership aims to promote Jordan as a top summer destination for GCC tourists through a targeted marketing campaign. The Co-op Agreement signing ceremony was attended by senior officials from both Cozmo Travel and the JTB, and marks a significant milestone in the two entities’ collaboration. As part of the agreement, Cozmo Travel will spearhead a summer marketing campaign across the GCC to promote Jordan’s rich history, culture, and scenic beauty to potential tourists in the region. The campaign will utilize a range of marketing channels, including social media, influencer partnerships, and targeted advertising, to showcase the best of Jordan’s tourism offerings to audiences across the GCC. It is expected to attract a significant number of tourists to Jordan during the summer season and contribute to the growth of the country’s tourism industry. Speaking on the occasion, Jamal Abdulnazar, CEO of Cozmo Travel, said, “We are delighted to sign this Co-op Agreement with the Jordan Tourism Board, which will allow us to showcase the beauty and diversity of Jordan to a wider audience across the GCC. We believe that this partnership will open new avenues of growth and opportunity for both our companies and contribute to the continued development of the tourism industry in Jordan.” On his part, Dr. Abed Al Razzaq Arabiyat, Managing Director of the Jordan Tourism Board, said, “We are excited to collaborate with Cozmo Travel on this summer marketing campaign, which will enable us to reach out to more potential tourists in the GCC and encourage them to explore the unique experiences that Jordan has to offer. With its rich history, vibrant culture, and …

Musafir.com has signed a Memorandum of Understanding (MoU) with the Royal Commission of AlUla (RCU). The agreement, which aims to promote the destination to tourists from the UAE to AlUla between Melanie De Souza, Executive Director, Destination Marketing at RCU and Sachin Gadoya, CEO and Co-Founder of musafir.com. Speaking about AlUla and the partnership with RCU, Gadoya said, “AlUla, the World’s Masterpiece, is one of the oldest cities in the Arabian Peninsula with massive tourism potential. The fact that it received close to 185,000 visitors in 2022 speaks volumes about the level of interest among tourists to explore this unique destination and its UNESCO World Heritage site. With Musafir.com’s expertise in travel planning and the Royal Commission for AlUla’s commitment to preserving the region’s heritage, this partnership promises to offer visitors a truly authentic experience of Saudi Arabia’s fascinating history and culture.” Sachin added, “AlUla is ready to receive up to 250,000 visitors in 2023, the majority of which will come from neighbouring nations. As part of the agreement, musafir.com will promote holiday packages to AlUla with the objective of growing the profile of AlUla as a destination. Musafir.com will collaborate on various promotional and marketing initiatives to increase tourist arrivals.” Melanie De Souza, Executive Director, Destination Marketing at RCU, said, “AlUla is a truly unique destination, representing over 200,000 years of largely unexplored human history and 7000 years of continuous human civilisation. From Hegra, Saudi Arabia’s first UNESCO World Heritage Site to the ancient oasis and AlUla Old Town, recently recognised by the United Nations World Tourism Organization (UNWTO) as one of the World’s Best Tourism Villages, to a vibrant arts and culture scene, world-class culinary experiences and a …

In an effort to launch joint activation campaigns, offer appealing deals, and design captivating experiences to showcase Saudi Arabia as a top tourism destination worldwide and in the region, Four Seasons Hotel Riyadh and the Saudi Tourism Authority (STA) have signed a Memorandum of Understanding (MoU). The partnership will involve the sharing of insights, ideas, and experiences. The MoU falls in line with the hotel chain’s endeavours to collaborate with the Saudi tourism entity to achieve mutual goals and support efforts aimed at establishing Saudi Arabia as a premier destination in the region. “The Four Seasons Hotel Riyadh is delighted to conclude such an agreement with STA’s Middle East and Africa Business sector, with the hopes of forming a prosperous collaboration to promote Saudi tourism, lure tourists from nearby markets, and offer a tourism experience that rises up to what the Kingdom’s guests expect from the leading, globally renowned hospitality brand, the Four Seasons Hotel” said Swen Ehlender, Director of Marketing for Four Seasons Hotel Riyadh. “This agreement emphasizes once more STA’s keenness to sign partnerships with leading companies and global hotel chains to attract tourists from markets in the region and fulfil the aspirations of visitors who come seeking the world’s finest hotels,” said Abdulkarim Aldarwish, STA’s President of Middle East & Africa Markets. The MoU was signed at Saudi Arabia’s pavilion at the Arabian Travel Market 2023 held in Dubai by Swen Ehlender, Director of Marketing for Four Seasons Hotel Riyadh, and Munirah Abanomy, Head of Marketing Partnership for Middle East and Africa.  

The Qatar Tourism China Roadshow 2023 was successfully held across four major cities in China including Shenzhen, Guangzhou, Shanghai, and Beijing. During the travel-trade roadshow, Qatar Tourism introduced Qatar’s rich cultural heritage, modern infrastructures, as well as the country’s tourism and hospitality offerings to over 200 industry professionals including online travel agencies (OTAs), local tour operators and trade media. In partnership with Qatar Airways, Qatar Tourism led a strong delegation at the roadshow that included WeChat Pay, Alipay, five Doha hotels, three destination management companies (DMCs) and three official associations in Qatar. The strong delegation helped to position Qatar as an appealing destination for the contemporary Chinese consumer and showcased both diversified and high-quality tourism products. China represents an important source market with many of its travellers looking for a destination that caters to a luxury city break. Last year, Qatar Tourism’s China Representative Office hosted 31 seminars and trainings for travel trade stakeholders, supporting 524 participants to obtain their Qatar specialist certificate, and made hundreds of sales calls across the mainland. Moreover, 400 million Chinese television viewers were reached after exciting collaborations with CCTV and Migu led to the production of “Meet Qatar” and “Boiling Qatar” during the FIFA World Cup 2022™.

Cozmo Travel signed a Memorandum of Understanding (MoU) with the Moroccan National Tourism Office. This partnership marks a significant milestone for Cozmo Travel as it expands its reach into promoting destinations in the African continent. The signing ceremony was attended by senior officials from both organizations, including Mr. Jamal Abdulnazar, CEO of Cozmo Travel, and Mr. Adel El Fakir, CEO of the Morocco Tourism Board. The MoU outlines the collaboration between the two entities in promoting and facilitating tourism to Morocco from GCC & India. This partnership will help to create new business opportunities, enhance customer experiences, and boost economic growth in all countries involved. Commenting on the partnership, Mr. Jamal Abdulnazar, CEO of Cozmo Travel, said, “We are thrilled to sign this MoU with the Morocco Tourism Board, which demonstrates our commitment to expanding our footprint in the African market. Morocco is a unique destination that offers a rich cultural heritage, stunning landscapes, and a diverse range of experiences for travelers. We are excited to work with the Morocco Tourism Board to promote the country’s tourism offerings and showcase the best of what it has to offer to our customers.” With this partnership, Cozmo Travel and the Morocco Tourism Board aim to leverage their respective strengths to drive tourism growth and provide unique travel experiences to their customers. Cozmo Travel’s extensive network, expertise in travel management, and digital capabilities, coupled with the Morocco Tourism Board’s wealth of knowledge and resources, make for a powerful alliance that will benefit both organizations and their customers. As the travel industry continues to recover from the impact of the pandemic, partnerships like this one are vital to support the industry’s growth and provide …

Cozmo Travel has signed a Memorandum of Understanding (MoU) with the Saudi Tourism Authority (STA) during the Arabian Travel Market 2023 for the second year in a row. The signing of the MoU was a significant achievement for Cozmo Travel and STA, as it signifies their continued collaboration to promote Saudi Arabia as a top travel destination for tourists from around the world. This year’s agreement builds on the successful partnership established between Cozmo Travel and STA in the previous year, which has contributed to the growth of Saudi Arabia’s tourism industry. Cozmo Travel’s CEO, Jamal Abdulnazar, expressed his enthusiasm for the partnership with STA, stating that “the MoU reflects our shared commitment to promoting Saudi Arabia as a world-class tourist destination. We are excited to continue working with the Saudi Tourism Authority to showcase the unique beauty and rich cultural heritage of this remarkable country.” As part of the MoU, Cozmo Travel will offer exclusive travel packages and tour itineraries to travelers looking to explore the kingdom’s most iconic destinations, including its stunning natural landscapes, historic sites, and vibrant cities. Moreover, the collaboration will also focus on enhancing the tourist experience by facilitating dynamic travel arrangements, including visa processing, transportation, and accommodation to travelers through the expansive Cozmo Travel Network of branches and outlets across 11 countries. The partnership between Cozmo Travel and STA highlights the growing importance of the tourism industry in Saudi Arabia and the region. As the country continues to invest in its tourism infrastructure and diversify its economy, Cozmo Travel is proud to be a key player in promoting this vision. Overall, the signing of the MoU between Cozmo Travel and STA is a testament …

Qatar Tourism hosted the World Association of the Exhibition Industry (UFI) conference for the Middle East and Africa region, which came to Doha for the first time from 9 to 11 May. This year’s edition of the prestigious conference, the Middle East’s largest gathering of business events experts, attracts representatives of business events stakeholders including government entities, conference promotion bureaus and some of the region’s leading tourism industry oversights. Hosting the conference is a key step for Qatar’s tourism sector, where specialized tourism sectors such as conferences, travel incentives, exhibitions and meetings are of vital importance, as part of efforts to achieve the ambitious goal of the Qatari tourism industry of increasing the number of arrivals to Qatar. His Excellency Mr. Akbar Al Baker, President of Qatar Tourism and Group Chief Executive Officer of Qatar Airways, said: “We are delighted to host this prestigious conference in Qatar for the first time. We have a great ambition to become a leading global destination for hosting business events that is a key pillar of Qatar’s Tourism Strategy 2030. Qatar’s strategic location, award-winning airline and airport, the country’s visa facilities and state-of-the-art exhibition and conference facilities make it an ideal choice for business visitors who want productive, enjoyable and seamless journeys.” Held under the theme ‘Towards Sustainable Growth’, this year’s edition of the conference presents actionable strategiesand solutions that can help business leaders achieve their goals in terms of combating climate change. During its sessions, the conference is expected to present a variety of interviews and meetings and lively discussions involving prominent figures and representatives from the business events industry.

Wego recently signed a new partnership with Egyptian Tourism Authority as part of its efforts to boost tourism in the region. This partnership is aimed at promoting Egypt’s rich history, culture, and tourism opportunities. Through this campaign under the theme “In Egypt, your expectations are history”, we will work closely with Egyptian Tourism Authority to promote this campaign on all our marketing channels and bring travelers the best of Egypt’s summer and Eid Al Adha celebrations, including festivals, events, and attractions. Mamoun Hmedan, CCO and MD, MENA and India, Wego, said: “We are thrilled to announce our new partnership with Egyptian Tourism Authority. Egypt is a perfect destination for travelers looking for a mix of history, culture, and adventure. Summer and Eid Al Adha are the ideal times to visit Egypt. We have recorded over 24 million searches from MENA to Egypt between 1 January to 27 April 2023 and we expect to see a surge around the Eid Al Adha period.” Wego will be presenting its users with a comprehensive guide highlighting the best places to visit, things to do, and experiences to enjoy. To reward travelers, a social media competition will run online to give people the chance to visit this must-see destination. Egypt has a variety of activities and experiences to offer visitors during summer and Eid Al Adha. Travelers can explore ancient monuments as Egypt is home to some of the world’s most iconic ancient monuments, including the Great Pyramids of Giza, the Sphinx, and the temples of Luxor and Aswan. Amr ElKady, CEO of Egyptian Tourism Authority, commented: “We are excited to partner with Wego for another year. With Egypt’s rich cultural heritage, diverse landscape, …