Category Archives: NTO (National Tourist Offices)

Dubai College of Tourism (DCT)  has partnered with Coursera to reach 155 million learners worldwide. Through this collaboration, DCT will introduce 16 new courses focused on essential skills in the tourism and hospitality sectors, including hospitality marketing, budgeting and events, revenue management, inventory management, front office operations, housekeeping, and many more. The global hospitality sector is expected to grow to $4.99 trillion in 2024, with a compound annual growth rate of 6.8%. In the GCC, the industry is set to grow at a CAGR of 7.5% between 2023 and 2028, reflecting the region’s continued investment in the sector. With this growth comes a rising demand for skilled professionals, underscoring the need for targeted education. This partnership with Coursera helps address the talent gap in the industry and supports efforts to equip learners across the region and beyond with the skills needed to thrive in one of the world’s fastest-growing industries. Essa Bin Hadher, General Manager of Dubai College of Tourism, said: “Our partnership with Coursera represents a significant advancement in our mission to provide world-class tourism and hospitality education, aligned with Dubai’s vision to become a global hub for business and tourism. By leveraging Coursera’s cutting-edge platform and our expertise in tourism and hospitality training programmes, we are confident that our 16 new courses will make a meaningful impact on the careers of learners worldwide. This collaboration also underscores our commitment to inclusive education and our dedication to shaping the future of the industry. Together with Coursera, we aim to contribute to the talent pipeline, fostering a new generation of tourism professionals equipped with the skills and knowledge to excel in a rapidly evolving landscape.” “This partnership with the Dubai …

Speaking with TravTalk Middle East, Suhaib Albakheet – Marketing Specialist – Jordan Tourism Board shared that GCC and Asia are some of the key markets they focus on currently. He further reiterated that Africa is another source market which they are looking at present and they have a diverse portfolio of visitors from these markets. Presenting their unique experiences at ITB Asia, some of the areas they focus on is faith tourism, which brings in a lot of devotees to the destination. Jordan has been in the forefront of promoting itself with all its rich culture and heritage. They have been able to keep their tourist numbers high mainly due to the many efforts to promote the destination to new markets.

Visit Oman, the countries native B2B booking engine for Oman, exhibiting at ITB Asia 2024 showcased Oman’s unique travel experiences to the Asian market. As Asia’s curiosity and appetite for new destinations is growing, Visit Oman has found this the perfect time to showcase the ease of booking Oman, with the destination known for its warm hospitality, offering a safe, comfortable and easy to navigate environment, making it ideal for travellers seeking both relaxation and adventure. Mohammed Al Asmi, Visit Oman Senior Executive shared “Solidifying Oman as a must-visit destination while showcasing at ITB Asia highlights a significant step forward to attract travellers from Asia and the importance of travel technology solutions like Visit Oman in a fast paced tourism ecosystem.” Visit Oman aims to forge stronger partnerships with travel agents and resellers across Asia, educating travel trade on the nation’s blend of rich heritage and vast array of experiences to explore. To attract more visitors in Q4 2024, Visit Oman is launching exclusive travel packages, and immersive itineraries with live booking capability.

Sustainable development needs to be the cornerstone of the Travel and Tourism sector, now and into the future, according to H.E. Ahmed Al-Khateeb, Saudi Arabia’s Minister of Tourism, who took part in the fourth annual World Economic Forum Urban Transformation Summit, being held in San Francisco, California. The Minister, who is one of the chairs of the Summit, gave Keynote Remarks during the Opening Plenary session. He commented that while tourism growth brings challenges like overcrowding, inadequate infrastructure, and environmental pressures, keeping sustainability at the heart of the approach to tackling those challenges will set up the sector for the future: “We are seeing exponential growth in the tourism sector, and in parallel, we are seeing a rising demand for sustainable, enriching experiences. This provides us with the chance to reshape tourism while safeguarding the planet and driving positive change that benefits communities as well as economies, for future generations.” Al-Khateeb, who also is also the chairman of Saudi Arabia’s Quality of Life Program, went on to say that building a strong global community of industry leaders and experts who can convene at forums such as the WEF Urban Transformation Summit, is essential for creating a positive and lasting future for tourism and developing collaborative solutions to seize on those growth opportunities responsibly. “Tourism and sustainability are key pillars of Saudi Arabia’s Future Saudi Cities Programme and remain a focus for our leaders,” said Al-Khateeb, “But we need city leaders, urban planners, and tourism experts from around the world to share best practices at forums like these, to think about the tourism sector and work out how they can support it by creating smart, sustainable, and resilient cities. Stronger public-private …

Dubai Department of Economy and Tourism (DET) and Hilton have signed a strategic memorandum of understanding (MoU) that will further enhance the destination’s visibility globally and support the hotel group with team member training and service optimisation. This new phase of their ongoing partnership is in line with the goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global city for business and leisure, underscoring the commitment of DET and Hilton to drive excellence across the tourism sector by creating outstanding experiences for visitors. Designed to establish a collaborative framework between the entities, the MoU will focus on joint marketing initiatives, including through advertising campaigns and social media, actively promoting Dubai as a premier destination. They will also roll out tourism products that highlight the city’s unique attractions, integrating these experiences into seasonal packages to provide visitors with authentic insights into the city. Furthermore, there will be opportunities to incorporate Dubai experiences into the Hilton Honors loyalty programme, which has more than 195 million members globally. Meanwhile, Hilton will be able to leverage DET’s training and capacity building, offered through its Dubai College of Tourism, to enhance team member skills in areas such as customer service and cultural awareness, ensuring the delivery of high-quality services to visitors. The MoU was signed at DET’s headquarters by His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of DET, and Guy Hutchinson, President, Middle East & Africa at Hilton. His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “Hilton has been a key part of Dubai’s tourism growth story over recent decades, contributing …

Qatar Tourism, through the Service Excellence Academy, has launched a new training program titled ‘Qatar Ambassadors: The Road to Excellence’, which is being implemented in collaboration with the Police Officers Institute of the Ministry of Interior, with the aim of improving the visitor experience at all entry and exit ports by developing the skills and knowledge of port and passport officers. The first-of-its-kind training program lasted for three days and concluded with the handing over of 20 graduates certificates of completion on October 22 at the Civil Defense Officers Club. During the program, the important role of passport officers as “ambassadors of Qatar” who make first and last impressions that often last for visitors was recalled. Interns gain the experience and skills to deliver exceptional services and seamless experiences for all passengers. The program aims to enable officers to deal with diverse situations with professionalism, empathy and care, by enhancing their effective communication skills, emotional intelligence and cultural sensitivity. The program includes five modules: the role of migration in the travel experience, mastering effective communication skills, striving for excellence, emotional intelligence, and Qatar ambassadors. Commenting on the training programme, Mr. Omar Al Jaber, Acting Head of Tourism Development, said: “The Qatar Ambassadors: The Road to Excellence programme is a joint effort and collaboration between Qatar Tourism’s Academy of Service Excellence and the Police Officers Institute to provide training for frontline workers dealing face-to-face with visitors to Qatar, as the first to receive visitors upon arrival in Qatar. The role they play in representing Qatar is vital to maintaining the mental image of our country in front of visitors. At Qatar Tourism, we are committed to achieving the highest standards of …

As Riyadh Season 2024 kicked off last week, it is stated that an impressive two million visitors were received. This remarkable achievement was announced by the chairman of the board of directors of the General Entertainment Authority (GEA), Advisor Turki bin Abdulmohsen AlAlshikh. The overwhelming turnout highlights the public’s enthusiasm for this annual entertainment extravaganza. This year, the season features five main areas: Boulevard World, Kingdom Arena, Boulevard City, The Venue, and Al-Suwaidi Park. Boulevard World has undergone a significant 30 percent expansion to accommodate the surge in visitors, introducing new events and attractions. The area now boasts five new sections representing Saudi Arabia, Türkiye, Iran, Africa, and Courchevel, bringing the total to 22 diverse areas from around the globe, along with 300 restaurants and cafés, and more than 890 shops. In a landmark event, Kingdom Arena hosted a historic boxing match in which Artur Beterbiev was crowned the undisputed champion in the light heavyweight division after defeating Dmitry Bivol by majority decision. This intense bout showcased fierce competition in the boxing world and marked a milestone in the sport. The Venue area launched its season with the prestigious Six Kings Slam Championship, touted as the world’s most expensive tennis tournament. This event attracted six of the top-ranked tennis stars, including Carlos Alcaraz, Jannik Sinner, Rafael Nadal, Daniil Medvedev, and Holger Rune. Additionally, Al-Suwaidi Park is currently hosting a vibrant array of Indian cultural events, which will continue until Tuesday. These festivities feature popular shows, traditional cuisine, and artistic concerts, drawing large crowds from the Indian community, residents, and culture enthusiasts. Boulevard City is captivating visitors with innovative entertainment experiences, including the PUBG Mobile game and the Conan experience, alongside …

Qatar is looking at promoting its premier specialised medical procedures center to attract medical tourists. Conveniently situated at the crossroads of East and West, Qatar with its world-class healthcare system, renowned for its advanced technology, state-of-the-art facilities, warm hospitality, and unparalleled accessibility. With specialised hospitals for paediatric and women’s health, as well as world-renowned orthopaedic experts, Qatar’s medical excellence is consistently ranked among the top five globally for quality of care, with highly trained professionals and advanced facilities equipped to handle even the most complex medical cases. Being away from home during a medical procedure can be daunting, but Qatar’s proximity to major cities allows families to visit with ease. With most major cities just a convenient six to eight-hour flight away, Qatar’s strategic location seamlessly connects over 177 destinations across the USA, Europe, Africa, and the Middle East. This ease of access is further enhanced by Qatar’s welcoming visa policies, with visa-on-arrival options available to citizens from 102 countries. Whether it’s a quick flight from Europe or a short trip from neighbouring Gulf countries, patients, along with their families and friends, can easily access Qatar. Qatar’s commitment to medical excellence is evident in its state-of-the-art healthcare facilities, consistently ranked among the top globally. Institutions such as Sidra Hospital, specialising in paediatric and women’s health, made headlines with the discovery and diagnosis of a new gastroenterological disease, which saved the lives of two young brothers through a precision medicine treatment programme. This breakthrough is set to influence how the disease is diagnosed and treated worldwide. Aspetar, the Gulf’s first specialised orthopaedic and sports medicine hospital, has become the facility of choice for global professional athletes seeking medical care, including notable …

Furthering its commitment to sustainable tourism, the Sharjah Commerce and Tourism Development Authority (SCTDA) unveiled the ‘Sustainable Tourism AI Assistant,’ an innovative virtual assistant designed to empower travellers, businesses, and institutions to make informed eco-friendly decisions. Launched at GITEX Global, one of the world’s largest and most influential tech exhibitions, this forward-thinking initiative highlights Sharjah’s dedication to environmental preservation while reinforcing its position as a leader in sustainable tourism. Supporting more than 40 languages, it offers tailored insights that promote responsible travel choices and support environmental stewardship on a global scale. Commenting on the project, HE Khalid Jasim Al Midfa, Chairman of SCTDA, stated: “Sharjah, through its practices, emphasises the importance of sustainability as a key pillar of its developmental operations, particularly in the tourism sector, which is one of the most vibrant sectors contributing to national economy. Amid global challenges related to climate change, the ‘Sustainable Tourism Smart Assistant’ comes as a practical model for applying global sustainable development goals, aligning with the UN World Tourism Organisation’s initiative ‘Towards a Statistical Framework for Measuring Sustainability’. The application provides comprehensive information for travellers, tourists, and stakeholders to adopt the best sustainable travel practices, enabling them to make informed decisions that protect the environment and reduce the ecological footprint.” He added: “This project is an advanced technological tool that integrates the concept of sustainable tourism into daily practices. Its objectives are an integral part of Sharjah’s identity, and we are confident that it will contribute to enhancing cooperation between the public and private sectors, attracting sustainable investments, and encouraging civil society to adopt environmentally friendly behaviours, thereby reinforcing the emirate’s status as a global sustainable tourism destination.” The Sustainable Tourism AI Assistant …

Visit Qatar has unveiled a new version of its stopover campaign in Qatar, the ‘Day of Memories Lasting Experience’, through which it invites passengers transiting through Doha to convert one holiday into two holidays through a stopover in Qatar. The campaign highlighted some of the most popular attractions and diverse tourism experiences that can be enjoyed in Qatar during a short visit of no more than 24 hours. The campaign aims to strengthen Qatar’s position as a leading stopover destination, highlight all the moments worth stopping in Qatar, and prove that one short visit can create the most beautiful and unforgettable memories of a lifetime. The campaign uses the popular classic song “What a Difference a Day Makes”, originally sung by Dina Washington, which emphasizes the profound impact a single day can have on life. The campaign is an invitation for visitors to take advantage of their temporary stopover in Qatar, where they can experience exceptional experiences in Doha and close to the airport such as diving in one of the swimming pools, experiencing Doha’s pristine beaches, or even getting relaxation sessions in the latest malls, instead of spending hours waiting for their second flight inside the airport. Due to the country’s close space, there’s plenty to experience in 24 hours, whether you’re travelling to a distant destination or returning from a business trip. Eng. Abdulaziz Ali Al Mawlawi, Chief Executive Officer of Visit Qatar, said: “As 100% of HIA’s transit passengers are potential guests, this stopover campaign represents a strategic opportunity to highlight the attractions and leisure activities that Qatar has to offer to stopover passengers. Visitors to Doha have endless options to explore the city’s vibrant art and …