Category Archives: NTO (National Tourist Offices)

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched two new e-learning modules for its Experience Abu Dhabi Experts Platform. The Official Abu Dhabi Pass and Ramadan in Abu Dhabi online modules are designed to equip travel trade industry professionals with the insights and tools they need to deliver exceptional travel planning and guest experiences and further reinforce Abu Dhabi’s position as a leading year-round destination.  The e-learning platform provides travel trade industry professionals with an extensive range of destination-related information about the emirate and has become one of DCT Abu Dhabi’s most successful trade engagement initiatives. The new Abu Dhabi Pass and Ramadan content has a strong focus on destination insights that ensure agents have the necessary understanding they need to promote the region and what it has to offer. Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, said: “These new modules reflect how the Experience Abu Dhabi Experts Platform continues to evolve and how we prioritise providing our partners with practical, hands-on tools that make a real difference to how they sell the destination. Whether it’s helping them package the emirate’s leading attractions through the Abu Dhabi Pass or giving them the cultural insight to guide visitors respectfully during the holy month, this expansion ensures the knowledge they gain translates directly into stronger product design, more memorable experiences, and greater visitor satisfaction.” Issued by DCT Abu Dhabi’s official digital pass for Abu Dhabi offers guests savings of up to 50% across more than 70 of Abu Dhabi’s top attractions, including Louvre Abu Dhabi, Qasr Al Watan, Ferrari World Abu Dhabi and SeaWorld Yas Island Abu Dhabi. The module provides an overview …

Building on the record 18.72 million international overnight visitors achieved in 2024, Dubai has continued its upward trajectory in 2025, with 15.70 million international visitors welcomed between January and October, a 5% year-on-year increase. Hotel performances have also remained strong, with average occupancy reaching 79.4%, compared to 77% over the same period last year, and the average daily rate rising 6% to AED 531. Revenue per available room stood at AED 421, a 9% YoY growth, underscoring robust demand across all market segments. At the end of October, there were 152,875 available rooms across 820 establishments. The Dubai Department of Economy and Tourism (DET) hosted its second and final City Briefing of 2025 on 9 December, bringing together more than 1,200 stakeholders from across the hospitality, aviation, retail, and F&B sectors, as well as government entities and members of the media, to reflect on the collective progress being made across the destination, and the roadmap for further growth and enhancements. In the presence of His Excellency Helal Saeed Almarri, Director General of the Dubai Department of Economy and Tourism (DET), the latest edition began with a comprehensive presentation from His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of DET, which focused on the city’s achievements and growth strategy for 2026. Held at Global Village, courtesy of Dubai Holding Entertainment, the latest edition of the bi-annual stakeholder engagement platform featured an enhanced interactive format that underscored the critical role of public-private partnerships in advancing the goals of the Dubai Economic Agenda, D33, and further consolidating Dubai’s position as a leading global destination for business and leisure. DET and industry leaders participated in presentations, a panel discussion and fireside chat that examined collaborative efforts …

Jamaica Tourist Board was recognised as the ‘Most Promising Destination’ at the 8th edition of the Arabian Travel Awards in Dubai. Buzz Travel Marketing Middle East is the Trade Representative office for the Gulf Cooperation Council (GCC) region. This partnership marks an exciting milestone in Jamaica’s efforts to expand its presence and strengthen relationships within the GCC travel market. Buzz Travel Marketing Middle East’s extensive experience and deep understanding of the GCC travel landscape, make them an ideal partner to achieve Jamaica’s overarching tourism goals and communicate its diverse tourism offerings. Jamaica remains steadfast in preserving its rich culture and heritage, offering visitors immersive experiences through community tourism initiatives, further enriching its diverse offerings. From delving into the Rastafarian way of life to engaging in traditional cooking classes, visitors can actively contribute to preserving, respecting and celebrating the islands native culture.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is showcasing the emirate’s expanding luxury credentials at the International Luxury Travel Market (ILTM) Cannes. At the flagship event for the global luxury travel industry taking place this week, DCT Abu Dhabi is connecting with key industry partners to create new growth opportunities, highlighting the destination’s unique blend of high-end hospitality, fine dining, and landmark cultural attractions. Abu Dhabi continues to strengthen and expand its luxury portfolio, with the world’s highest concentration of five-star hotels and 21 new hotel projects currently under development, including upcoming properties from Nobu Hotels, The Ritz-Carlton Reserve, and Bvlgari Hotels & Resorts. The emirate’s culinary scene has also gained international recognition, now home to three Michelin-starred restaurants – Hakkasan, Talea, and Erth – and eight Bib Gourmand recipients. The delegation’s presence at ILTM Cannes coincides with the launch of two major cultural institutions in the emirate. The Natural History Museum Abu Dhabi opened in November, followed by the inauguration of Zayed National Museum, the national museum of the UAE, today. These landmark institutions will further enrich Abu Dhabi’s Saadiyat Cultural District, which features the world’s highest concentration of cultural experiences. To further empower its luxury travel trade partners, DCT Abu Dhabi continues to enhance its support tools. The ‘Experience Abu Dhabi Experts’ e-learning platform is available in 13 languages and provides partners with in-depth destination knowledge to become certified specialists, while the recently launched reseller portal for the Abu Dhabi Pass offers wholesale rates and a seamless interface for agents to expand their product offerings. DCT Abu Dhabi invites ILTM Cannes attendees to visit its delegation at the Experience Abu Dhabi stand, H161, …

Hatim Al Harbi is a transformation-driven leader who turns bold visions into tangible realities. With 20 years of experience spanning government transformation, tourism development, and entrepreneurship, he has built systems, teams, and platforms that redefine regional impact. As Chief of Tourism at the Aseer Development Authority, Alharbi established Saudi Arabia’s first regional Destination Marketing & Management Office (DMMO), later expanding it into a full tourism sector that achieved 26% growth in visitor numbers and gained global recognition through UN Tourism, GSTC, and PATA. His approach combines visionary thinking with practical execution building what doesn’t exist and leading what truly matters. Beyond government leadership, Alharbi has co-founded ventures in digital, fintech, and F&B, embodying the spirit of innovation that drives Saudi Arabia’s Vision 2030 transformation.

The Events Investment Fund (EIF) launched by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister of Saudi Arabia, under the National Development Fund (NDF)  announced the development of the Riyadh Shooting Range & Entertainment Complex, its first landmark project at an investment exceeding SAR 491 million (over US$ 131 million). The announcement was made at the inaugural TOURISE Summit in Riyadh, the world’s premier platform for shaping the future of global tourism. Situated just 40 minutes from Riyadh, the state-of-the-art Riyadh Shooting Range & Entertainment Complex is located within Qiddiya City, the new global destination built entirely around the Power of Play. Located on a 457,000 sqm site, it will feature a world-class Shooting Sport venue that complies with International Shooting Sport Federation (ISSF) standards. It will host international and national events and provide both professional and amateur shooting training facilities, with professional and commercial ranges for pistol, rifle, and shotgun disciplines. The venue is designed with the capability to host national and international shooting events, including Asian Games, World Cups, Grand Prix and Olympic events, and is fully supported by the Saudi Shooting Federation (SSF). The Entertainment Complex will also comprise a wide range of experiences for corporate events and families, including paintball, airsoft, laser tag, and virtual shooting. The facility is anticipated to create more than 2,300 jobs and attract over 400,000 visitors annually. EIF’s Chief Executive Officer, Wahdan Suliman Alkadi said: “The Riyadh Shooting Range marks a major milestone in the journey of the Events Investment Fund and is our first landmark project, built to Qiddiya City’s international standards. This development reflects our commitment to creating world-class venues that enhance …

The 12th Sharjah International Travel and Tourism Forum (SITTF) officially commenced under the theme ” New Waves of Tourism Spectrum.” His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA in his opening speech emphasized that the tourism and travel sector is one of the most influential economic industries globally. Quoting the UN Tourism’s World Tourism Barometer report, he highlighted a 5% growth in global tourism during the first half of 2025 compared to the same period in 2024, despite existing challenges. Additionally, he noted that international tourist arrivals reached approximately 690 million between January and June 2025, representing an increase of 33 million from the previous year. Organized by the Sharjah Commerce and Tourism Development Authority (SCTDA) and in strategic partnership with the Sharjah Investment and Development Authority (Shurooq). The opening ceremony was attended by His Excellency Sheikh Mohammed bin Saud Al Qasimi, Chairman of the Sharjah Finance Department, alongside a host of prominent figures, officials, and representatives from government and private entities in the tourism sector, as well as members of the media. The event began with the UAE national anthem, followed by a visual presentation outlining the forum’s objectives and key session themes. His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, then delivered the opening speech, welcoming the forum’s participants and attendees. The event features global experts, creative industry leaders, and policymakers to discuss and explore the latest trends in global tourism and how modern technologies can be harnessed to improve visitor experience and promote sustainability in the industry. Al Midfa stated that Sharjah continues to advance in digital transformation and sustainable innovation within the tourism sector, aided by visionary leadership that prioritized infrastructure development and the …

The Jamaica Tourist Board continues with its “Discover Jamaica” webinar series for GCC-based travel professionals. Tune in today  19 November at 13:00 UAE Time. Designed exclusively for travel agents in the Gulf region, this session provides a comprehensive overview of Jamaica as a viable destination, equipping agents with the knowledge they need to confidently sell the island. The webinar will cover essential facts about Jamaica, including its key resort areas – Montego Bay, Ocho Rios, Negril, Kingston, Port Antonio, and the South Coast, highlighting their unique selling points, top hotels and resorts, and must-see attractions, from Dunn’s River Falls to the Blue Mountains. This webinar is a valuable resource to help travel agents design unforgettable Caribbean itineraries for their clients.

The Jamaica Tourist Board continues with its “Discover Jamaica” webinar series for GCC-based travel professionals. The next session will take place on the 19 November at 13:00 UAE Time. Designed exclusively for travel agents in the Gulf region, this session provides a comprehensive overview of Jamaica as a viable destination, equipping agents with the knowledge they need to confidently sell the island. The webinar will cover essential facts about Jamaica, including its key resort areas – Montego Bay, Ocho Rios, Negril, Kingston, Port Antonio, and the South Coast, highlighting their unique selling points, top hotels and resorts, and must-see attractions, from Dunn’s River Falls to the Blue Mountains. This webinar is a valuable resource to help travel agents design unforgettable Caribbean itineraries for their clients.

The Forum will be held on 19 November 2025 under the theme “New Waves of Tourism Spectrum”, under the patronage of His Highness Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, the Crown Prince and Deputy Ruler of Sharjah. This year’s forum will bring together senior government officials, global experts, and leaders in the tourism, travel, and technology sectors to discuss key issues and innovative solutions shaping the future of tourism. The event is organized in strategic partnership with the Sharjah Investment and Development Authority (Shurooq). This year’s forum will focus on the pivotal role of digital technologies and artificial intelligence in transforming the tourism sector, while striking a balance between leveraging these technologies and preserving authenticity in innovation. Attendees will gain valuable insights from leading experts worldwide on the impact of digital platforms on consumer behavior and the importance of data-driven decision-making in enhancing visitor and traveler experiences. The sessions will also feature case studies and research highlighting how AI technologies can improve visitor services. Additionally, discussions will emphasize the importance of investing in strategic partnerships between government entities, private sector organizations, and technology companies to foster innovation and ensure sustainable tourism practices that support the sector’s growth. The forum will also explore the importance of investing in tourism innovation and its role in supporting the growth and expansion of startups. Leading experts will share their perspectives on the challenges faced by startups in the tourism and travel sector, as well as opportunities to drive innovation and achieve success. Discussions will focus on key factors that startups need to expand, including access to funding and support, building strategic partnerships, and leveraging modern technologies. The forum will also highlight the …