Category Archives: Govt

Public and private leaders have been called on to unite behind the Jeddah Call to Action, a commitment to align with UNWTO’s approach to rethink tourism governance at every level to keep adapting to the challenges faced by tourism as a global driver for recovery. On the back of the 116th session of its Executive Council, held in Jeddah, Kingdom of Saudi Arabia, UNWTO set down a marker for the future of global tourism. With the pandemic having showed the systemic vulnerabilities of the sector, the United Nations specialized agency called for the construction of a new and reimagined system of governance and financing with the aim of building resilience against future shocks while also making tourism more sustainable. Now is the time to think big. Realize tourism’s unique potential to drive recovery, provide opportunity and build resilience, through better and stronger governance and focusing on jobs, training and education In Jeddah, UNWTO continued with its tradition of complementing the important deliberations of its Executive Council with an open discussion on the biggest challenges and opportunities for the sector. The Forum “Tourism Futures – New Governance and Advocacy”, featured two distinct sessions – “Towards a New Tourism Governance” and “Raising Tourism’s Visibility” outside of the sector. “Now is the time to think big”, said the UNWTO Secretary-General welcoming delegates and speakers. Zurab Pololikashvili stressed the need to “realize tourism’s unique potential to drive recovery, provide opportunity and build resilience, through better and stronger governance and focusing on jobs, training and education”. His Excellency Ahmed Al Khateeb, Minister of Tourism for the Kingdom of Saudi Arabia, commented: “We cannot recover backwards. Now is the time to capitalize on this heightened recognition …

Malaysia has officially reopened its borders to international tourists starting 1st April 2022. Targeting to attract more than 2 million international tourists this year, Tourism Malaysia, the promotional board under the Ministry of Tourism, Arts and Culture (MOTAC), will embark on a continuous effort to showcase the country’s unique blend of “Truly Asia” heritage to the Middle East and the world. Earlier during the pandemic, Tourism Malaysia launched the campaign #WeMissYou, which was targeted at the Middle East region to invoke feelings of nostalgia among travellers on the magnificent attractions that Malaysia has to offer. Recently, Tourism Malaysia participated in the Arabian Travel Market (ATM) 2022, where it signed a Memorandum of Cooperation (MOC) with Dubai-based Emirates Airline as part of the recovery and development of traffic to Malaysia from key markets across the airline’s network. Through this strategic agreement, Tourism Malaysia will work with Emirates to explore mutually beneficial initiatives that will drive tourism into Malaysia, and offer Emirates more opportunities to serve the market, which include familiarisation trips, workshops, seminars, digital campaigns, in-flight marketing campaigns and other marketing programs. The mission’s goal at the ATM is to re-establish and strengthen the region’s commitment to good tourist cooperation, future partnerships and better cooperation with the travel and tourism industry. Dato’ Sri Hajah Nancy Shukri, Malaysia’s Tourism Arts and Culture Minister said: “We will continue to place strong emphasis and focus on the Middle Eastern market in terms of outbound tourism. Hence, we will be stepping up our promotional efforts here. “It is indeed a huge relief for the tourism industry as we welcome more international tourists, newcomers and regulars alike, to further boost our economy. Therefore, we hope for …

Saudi Arabia moved up 10 places to 33rd in the world overall, in the 2021 World Economic Forum (WEF) Travel and Tourism Development Index, which was released recently at Davos. The independent index benchmarks 117 countries on 17 pillars crucial to the development and resilience of their travel and tourism industries. Saudi Arabia moved from 43rd in 2019 to 33rd in 2021, the second largest rise in rankings, as a result of improvements across almost all indicators.  This is the first report to be produced since Saudi Arabia opened for international tourism in September 2019. In 2019, Saudi Arabia launched the National Tourism Strategy, a clear plan to drive forward the aims of Vision 2030. These aims will increase the contribution of the tourism sector to 10% of GDP, create 1million new jobs, and attract 100 million local and international visits annually by 2030. The World Economic Forum’s Travel and Tourism Development Index is a key indicator of Saudi Arabia’s extraordinary journey as a global tourism leader. Saudi Arabia’s leadership, resources and ambition are driving the monumental growth of the sector and delivering on Vision 2030 goals. His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia said: “I am proud of the progress the Kingdom has made through our Vision 2030 reforms as we have opened to the world. Our success is demonstrated by our strong investment in the tourism sector – from creating jobs opportunities for citizens to working with global partners who are invested in our transformation.” “Our ranking is proof that since 2019, despite the global pandemic, Saudi Arabia has demonstrated incredible global leadership as a new tourism destination. We have made it easier to …

Dubai’s Department of Economy and Tourism (DET) has launched a ‘Service Ambassador’ programme with the objective of improving the customer experience in Dubai and thereby reduce consumer complaints. The programme, developed by DET’s Commercial Compliance and Consumer Protection (CCCP) Sector and Dubai College of Tourism (DCT) in cooperation with the Dubai Festivals and Retail Establishment (DFRE) features a specialised course designed to assist employees in businesses and commercial groups elevate the quality and efficiency of their customer service. The Service Ambassador programme is part of a series of innovative initiatives being launched by CCCP to support business and enable merchants to maintain cordial relations with their customers. The course content will be offered online on DCT’s smart learning platform. Merchants can subscribe to the programme and trainees can log in and start learning from anywhere, anytime. Mohammed Ali Rashed Lootah, CEO of Commercial Compliance and Consumer Protection sector stated that the Service Ambassador programme has been meticulously developed to address the most important aspects defining customer happiness, including service quality, warranty obligation as well as merchant-consumer relations and interaction. “Shopping being a major factor in driving growth of tourism and retailing in Dubai, it’s important for businesses and all commercial outlets to maintain an exceptional level of customer service. The Commercial Compliance and Consumer Protection Sector and Dubai College of Tourism have jointly developed this programme drawing on our insights on the customer’s journey and expectations on shopping in Dubai,” Lootah said. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment, said: “Dubai continues to grow its reputation as a top retail destination globally through an integrated shopping experience that features a broad spectrum of dining and entertainment. The new …

Almosafer and The Tourism Authority of Thailand signed a Memorandum of Cooperation (MOC) to boost tourism between the Kingdom of Thailand and GCC countries. Almosafer’s consumer segment and The Tourism Authority of Thailand will work together to promote and develop quality tourism experiences in Thailand for travellers from GCC countries, with a focus on key niche markets including sport tourism, luxury tourism, and health and wellness tourism. Muzzammil Ahussain, Executive Vice President of Almosafer, said: “The signing of the Memorandum of Cooperation with The Tourism Authority of Thailand today is an important step in meeting the growing demand for tourism from the GCC to Thailand. This partnership will provide our consumers with the best experiences while strengthening ties between the Kingdom of Saudi Arabia and the Kingdom of Thailand. Thailand is an increasingly popular destination and we look forward to working together with The Tourism Authority to enable many visitors from the GCC to experience all that Thailand has to offer.” The MOC follows the announcement on 9 March 2022 permitting Saudi nationals to travel to Thailand which marked the end of a travel ban for nationals wanting to visit the popular Southeast Asian destination. Since the announcement, Almosafer has experienced huge growth in demand for travel from Saudi Arabia to Thailand with a 470% increase in demand compared to January 2022 and a 268% increase compared to February 2022. Thailand is currently a very popular international destination for visitors from the GCC, especially from Saudi Arabia and Kuwait where Thailand ranks in the top 5 and top 9 international destinations respectively. During the month of May to date, searches for Thailand on Almosafer’s platform grew by 1100% in Saudi …

Saudi Arabian Airlines (SAUDIA) and American Express Saudi Arabia, have further strengthened their partnership by introducing the possibility for all American Express Saudi Arabia Cardmembers to transfer two Membership Rewards® points for one AlFursan mile. The announcement comes as an extension of the ongoing successful partnership between the two parties through the existing AlFursan American Express cobranded credit card that allows American Express Saudi Arabia Cardmembers to earn miles directly using the card. Present to mark the occasion during a signing ceremony at the Arabian Travel Market in Dubai, were SAUDIA’s Vice President of Marketing and Product Management, Mr. Essam Akhonbay and American Express Saudi Arabia Chief Marketing Officer, Mr. Khalid Mohammad Kayal. Commenting on the expanded partnership, Mr. Akhonbay said: “SAUDIA is proud to be building on the successful, long-standing partnership with American Express Saudi Arabia,” “Jointly, we are committed to providing members with additional convenience to maximize earned benefits and build travel journeys with flexibility in mind.” Mr. Kayal added: “Consolidating our strategic partnership with SAUDIA for the benefit of our Cardmembers is an important priority. The relationship with SAUDIA started with the successful AlFursan American Express cobrand credit card and through signing our new agreement all American Express Saudi Arabia Cardmembers will be able to access the benefit of our strategic partnership and redeem their Memberships Rewards® points toward AlFursan miles.” SAUDIA’s vast network of flights connects to more than 95 destinations across four continents. The airline recently announced the addition of 10 new international routes: Bangkok, Thailand; Barcelona and Malaga, Spain; Marrakech, Morocco; Mykonos, Greece; Moscow, Russia; Beijing, China; Seoul, South Korea; Entebbe, Uganda; Amsterdam, the Netherlands; and Chicago, Illinois in the United States of America. …

Sharjah Investment and Development Authority (Shurooq) has captured the imaginations of both market leaders and emerging players in the region’s inbound and outbound travel industry, as it announced two new mega projects in the luxury hospitality sector at the 29th edition of Arabian Travel Market (ATM), taking place at the Dubai World Trade Centre until May 12. Alongside these global announcements, three of Shurooq’s latest projects in luxury hospitality that are making eco-tourism in the region more appealing than ever, also made their ATM debut. Raising Sharjah’s profile as a leading destination in the region for heritage-inspired travel, the first Shurooq project which made a global debut on the ATM 2022 stage is: The Serai Wing, Bait Khalid bin Ibrahim – a pearl merchant’s 19th century family home in the Heart of Sharjah district, which Shurooq is converting into a modern 12-key boutique wing of The Chedi Al Bait. Launched by Shurooq in 2017 and managed by GHM Hotels, The Chedi Al Bait, Sharjah, is a 53-key hotel offering luxurious Emirati hospitality and bespoke experiences. Scheduled for completion in Q4 of 2022, the property will provide unique insights into traditional Emirati life, taking guests on a journey through the home of a family living in Sharjah, as it was, over 100 years ago. Alongside world-class accommodation and hospitality, additional guest attractions include access to the facilities of the Chedi Al Bait Hotel and access to Heart of Sharjah’s souqs and heritage areas. The second project Shurooq unveiled is the Najd Al Meqsar Village. Nestled in the mountainous terrains of the picturesque coastal city of Khorfakkan, the destination is being developed to bring travellers and residents a brand-new opportunity to experience …

High profile travel trade professionals including leading tour operators, travel agents, aviation partners, industry stakeholders as well as members of the media visited the stand to meet with members of the Jamaica delegation to discuss new and expanded partnerships, opportunities for collaboration and platforms for elevating the reputation of Jamaica as a destination of distinction for Middle East travellers. The Jamaica delegation was led by Hon. Edmund Bartlett, Minister of Tourism of Jamaica and accompanied by Donovan White, Director of Tourism, Jamaica Tourist Board along with a variety of industry representatives from Jamaica. During the first two days of the event, the delegation connected with key industry stakeholders and met with new and potential partners to discuss ways to further promote Jamaica to Middle East-based travellers. Jamaica Tourist Board also hosted a ‘Taste of Jamaica’ on stand activity for media and industry delegates from across the GCC and wider MENA region, enabling visitors to sample authentic cuisine and exquisite Blue Mountain Coffee during the networking event. Hon. Edmund Bartlett, Minister of Tourism of Jamaica commented: “We’ve seen some great interest from the MENA region and made strong headway with leading industry professionals from the region. We look forward to undertaking further meetings to discuss potential collaboration during the next two days of the show which will further raise the profile of the destination.” Donovan White, Director of Tourism, Jamaica Tourist Board commented: “We have been delighted with the warm welcome we received during the first two days of Arabian Travel Market  and were pleased to welcome new and existing partners from across the MENA region to the stand for an authentic ‘Taste of Jamaica’. The positive meetings and interactions we …

Spain Tourism Office in UAE signed an agreement with Wego, at the Arabian Travel Market. Through this collaboration, Spain Tourism & Wego to promote the ‘You deserve Spain’ campaign providing reassurance for travelers to visit the country again in the new norm. Spain is one of the top searched destinations for MENA travelers. The country is a year-round destination, packed with unique experiences, passionate people, and rich cultural traditions, not to mention its excellent dining scene, wine-making traditions and chic cities and multiple shopping avenues  across the country that is perfect for all types of travelers. Daniel Rosado, Spain Tourism, said: “We are very optimistic and with Wego as our partner, we are aiming to have a great summer and are eagerly waiting to welcome all travelers from GCC.” Mamoun Hmedan, Chief Commercial Officer and Managing Director, Middle East, North Africa (MENA) and India of Wego, said: “We are thrilled to offer another stunning destination for our users to visit. Spain is on the MENA’s top travelers’ list with over 316,000 searches in Q1 2022. This partnership is in line with our efforts to provide more choice to our users and boost tourism recovery.” Travelers are invited to experience the heritage and arts and culture of the city, the stunning beaches, the coasts, and authentic food, among many sports adventures that await all the types of travelers.    

The 21st edition of Airport Show opened in Dubai, amidst increased confidence and indications that the aviation industry is experiencing a huge surge to return to the pre-pandemic levels and sustained growth outlook. His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, inaugurated this morning the annual Airport Show, the world’s largest annual airport event, at the Dubai World Trade Centre, which will run from 17-19 May, 2022. After opening, His Highness toured the exhibitors’ pavilions, during which he was accompanied by a number of senior officials from the aviation sector from inside and outside the country, where he was briefed on the technologies and devices offered by more than 150 international companies from 20 countries around the world. Commenting on the Airport Show, His Highness stressed the importance of the exhibition at this particular time to give an additional boost to the global aviation sector, whose rapid return to the pre-pandemic stage began to appear with the high demand for travel and the announcement of the restart of development projects at the level of the world’s airports in anticipation of the next level of growth. His Highness said: “Thanks to the vision and support of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Dubai Ruler, Dubai has taken proactive steps and initiatives to deal with the pandemic and enable the rapid recovery of the travel and tourism sector in the emirate, and as a result, Dubai International Airport has retained its position as the busiest airport in the world for …