Rotana announced a new multi-faceted sustainability partnership with Ecolab and  Stella Hospitality. Together, the three organisations will support Rotana in advancing its sustainability objectives across operations and guest touchpoints — from reducing water and energy consumption to phasing out single-use plastics and enhancing in-room product design. The partnership builds on a renewed agreement with Ecolab, marking 20 years of collaboration, and introduces Stella Hospitality into Rotana’s supplier ecosystem for the first time. The partnership was formalised through individual agreements with Ecolab and Stella Hospitality, following leadership-level engagements with representatives from all parties. “This renewed partnership with Ecolab, and the addition of Stella Hospitality, reflects our determination to make a meaningful and lasting impact,” said Philip Barnes, Chief Executive Officer at Rotana. “It’s about moving beyond intention to action — reducing resource use where it matters and making conscious choices that shape a better guest experience.” Scaling Measurable Sustainable Impact Across Operations and Guest Experience As part of the renewed partnership, Ecolab will continue to implement technologies that help Rotana reduce water, energy, and chemical use while maintaining high standards of hygiene and operational efficiency. These outcomes are tracked using Ecolab’s eROISM (Exponential Return on Investment) proprietary tool, which measures both environmental and financial impact — enabling smarter, data-driven decision-making across hotel operations. This approach directly supports findings from Ecolab’s global Watermark Study, which shows that consumers remain very concerned about climate change and are increasingly willing to support businesses that prioritize sustainability. By applying smart systems that optimise water and energy use, the partnership ensures Rotana remains ahead of these challenges. “This partnership shows how data-driven collaboration can deliver measurable environmental progress at scale,” said Stefan Umiastowski, Senior Vice President …

flyadeal announced a regional first with Saudi cabin crew to be trained as certified tour guides in support of the Kingdom’s Vision 2030 to build a dynamic tourism industry. The programme will target 800 crew by 2030 for comprehensive tour guide training in which they will embrace wider learnings of Saudi Arabia’s culture and historical attractions. Upon completion, they will receive a licence as tourism ambassadors enabling them to hone their skills as official guides engaging with passengers, and with visitors in a private capacity. Over the next few weeks, the Saudi-based airline will open applications for courses specifically designed for Saudi nationals. A training institute accredited to Saudi Arabia’s Ministry of Tourism will conduct the courses.  flyadeal is promoting several developments at the show including its upcoming summer season flying programme and new year-round destinations. Steven Greenway, flyadeal Chief Executive Officer, said: “flyadeal continues to push the boundaries with employee initiatives designed to enhance their personal development and professional skills. This new training programme, the first of its kind in the Middle East, will empower crew and equip them with the skills and confidence to engage with visitors as official tourism ambassadors. “As licensed tour guides, the beauty of the programme allows our crew to use their new-found skills while interacting with passengers but also harness their experience by taking tourists on guided tours around the wonderful historic sites that the Kingdom is so renowned for.” To kick-off the programme, flyadeal crew were given a guided tour of the fascinating Dirayah district – the birthplace of Saudi Arabia – in the Kingdom’s capital, Riyadh. They explored and learned more about the traditional mud-brick architecture and cultural sites being restored to …

Turkish Airlines and Icelandair announced the expansion of their existing codeshare partnership  marking a significant step in strengthening connectivity between two key regions at the crossroads of continents and oceans. Since the beginning of their partnership in June 2023, the two flag carriers have cooperated under a codeshare agreement to offer passengers more seamless travel options. Building on this foundation, Icelandair will introduce direct flights between Reykjavik and İstanbul, starting 5 September 2025, operating twice weekly during the winter season. These new flights will be incorporated into the scope of the agreement, allowing Turkish Airlines to put its marketing code on Icelandair’s operations. In return, Icelandair will place its marketing code on select Turkish Airlines flights beyond Istanbul, covering destinations across Asia, the Middle East, and Africa. This extended integration connects Icelandair’s transatlantic network with Turkish Airlines’ global reach across multiple continents, creating new opportunities for both business and leisure travel. Commenting on the expansion of the partnership, Turkish Airlines CEO, Mr. Bilal Ekşi stated: “This cooperation goes beyond a commercial partnership. It represents a strategic alignment between two trusted carriers. By launching direct flights between Reykjavik and Istanbul and integrating our networks, we are opening the door to new traffic flows and connectivity options between Iceland, Türkiye and beyond.” Bogi Nils Bogason, Icelandair CEO, also commented: “Building on the partnership with Turkish Airlines will offer travelers even greater connectivity and seamless travel options across our combined networks. The expansion of our codeshare partnership to multiple destinations in Asia, the Middle East, and Africa, reflects our shared commitment to service excellence, building a stronger global network and unlocking new opportunities for growth.” This enhanced cooperation is expected to boost tourism and …

The UAE’s real gross domestic product (GDP) reached AED 1,776 billion in 2024, marking a 4 per cent increase compared to that of 2023.Hospitality sector, encompassing hotels and restaurants, rose by 5.7 per cent. This growth was primarily driven by the exceptional performance of UAE airports, which handled 147.8 million passengers—an increase of approximately 10 per cent. Non-oil GDP grew by 5 per cent, totaling AED 1,342 billion, while oil-related activities contributed AED 434 billion to the overall economy. H.E. Abdulla bin Touq Al Marri, Minister of Economy, emphasized that the latest GDP figures released by the Federal Competitiveness and Statistics Centre (FCSC) reflect a renewed and positive momentum in the national economy. They further underscore the new milestones achieved by the UAE in economic diversification and competitiveness, guided by the vision and directives of its wise leadership. With non-oil sectors accounting for 75,5 per cent of the UAE’s GDP by the end of last year, H.E. emphasized that these indicators reflect the sustained success of the nation’s economic strategies, which are driving the transition toward an innovative, knowledge-based, and sustainable economic model aligned with global trends and emerging technologies. H.E. said: “Under the leadership of H.H. Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, and guidance from H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE, and Ruler of Dubai, we continue to strengthen our national efforts to achieve the objectives of ‘We the UAE 2031’ vision. With each milestone, we are moving closer to achieving the UAE’s target of raising GDP to AED 3 trillion by the next decade, while reinforcing its position as a global hub for the new economy, driven by sustainable development, international competitiveness, and forward-looking …

Air Arabia announced the expansion of its existing service between Sharjah and Maldives to twice daily non-stop flights starting 27 October 2025. The increase in frequency comes after a year from operating the service between Sharjah International Airport and Velana International Airport in Malé will now offer customers greater convenience and flexibility to explore the tropical paradise of the Maldives. Adel Al Ali, Group Chief Executive Officer of Air Arabia, stated, “We are glad to further strengthen our presence in the Maldives with this increased frequency, offering travellers even greater connectivity and flexibility. The step to double our flights reflects the growing demand for air travel to this popular destination. We remain committed to providing our customers with reliable, affordable, and value-driven air travel, while expanding our network to meet the evolving needs of our passengers.” Air Arabia operates a fleet of Airbus A320 and A321 aircraft, the most modern and best-selling single aisle aircraft in the world. The cabin configuration across the fleet provides added comfort with one of the most generous seat-pitch compared to any economy cabin. The aircraft is also equipped with ‘SkyTime’, a free in-flight streaming service that allows passengers to stream a wide selection of entertainment directly to their devices. Customers can also enjoy a variety of delicacies between snacks, meals, and sandwiches from the on-board ‘SkyCafe’ menu at affordable prices. Customers can now book their direct flights from Sharjah to the Maldives by visiting Air Arabia’s website, by calling the call centre, or through travel agencies.

Proofpoint, Inc., a leading cybersecurity and compliance company released new research revealing that 85% of the top online travel sites* in the UAE have adopted Domain-based Message Authentication, Reporting and Conformance (DMARC), a key email security protocol that helps protect users from email fraud. However, only 45% of these sites have implemented it at the highest enforcement level of “reject,” which actively blocks unauthorised emails from reaching inboxes. The findings are based on a DMARC adoption analysis of the top 20 online travel sites in the UAE, and across Europe and the Middle East. DMARC is an email validation protocol designed to protect domain names from being misused by cybercriminals. It authenticates the sender’s identity before allowing a message to reach its intended destination. DMARC has three levels of protection – monitor, quarantine and reject, with reject being the most secure for preventing suspicious emails from reaching the inbox. With travel demand in the UAE continuing to rise, a recent KPMG study found that 77% of UAE travellers use mobile apps or hotel booking services, increasing the volume of digital interactions between consumers and travel brands. But as consumers eagerly plan and book their getaways, this surge in activity – coupled with a high volume of emails and promotional offers from travel companies – creates a perfect storm for cybercriminals, turning dream holidays into costly scams through sophisticated email fraud. Key findings include: • The UAE demonstrates stronger foundational email security adoption compared to its European counterparts, with 85% of the top travel sites publishing a DMARC record, reflecting growing awareness of cybersecurity best practices across the country’s travel sector. • However, there is room for improvement with only 45% …

Qatar Tourism, in collaboration with Discover Qatar announced the return of Whale Shark tours for the 2025 season. The tours offer residents and visitors a rare opportunity to witness one of Qatar’s most unique natural experiences. Qatar’s northern waters host one of the world’s largest aggregations of whale sharks. The Whale Shark Tours aim to promote ecotourism by allowing guests to observe these magnificent creatures in their natural habitat, while ensuring minimal disturbance to the marine environment. The tours also provide educational insights into whale shark behaviour and Qatar’s conservation efforts to protect these endangered animals. The return of the Whale Shark Tours has been made possible through close coordination with key entities from both the private and public sectors, including Qatar Energy, the Ministry of Municipality, Mawani Qatar, Ministry of Environment and Climate Change, Qatar Airways, and the General Directorate of Coasts and Borders Security. These partnerships strengthen the tour’s operational framework and contribute significantly to enhancing the service delivery and overall visitor experience. Mr. Omar Al Jaber, Chief of Tourism Development Sector at Qatar Tourism, said: “We are proud to welcome the return of the Whale Shark Tours, one of Qatar’s most distinctive ecotourism experiences. This initiative highlights our dedication to sustainable tourism and showcases the richness of Qatar’s marine biodiversity. Our preparations for the upcoming Whale Shark Tours have been greatly strengthened by the valuable contributions of our government and semi-government partners, whose collaboration reflects a shared commitment to delivering an exceptional and environmentally responsible visitor experience.” Operated by Discover Qatar, the tours promise a unique adventure aboard a premium catamaran, led by expert marine guides. Guests will enjoy a truly immersive and informative journey, learning about …

Etraveli Group, the leading global technology provider for flights announced an eight-year extension of its existing and long-standing commercial partnership with Booking.com. Building on a successful collaboration first established in 2019, this renewed commitment will leverage Etraveli Group’s advanced technology to further strengthen and accelerate Booking.com’s global flights offering, today live in 57 countries. The extension reflects both companies’ ambition to deliver more ease, choice, and value to travelers and partners worldwide. “We’re excited to build on our collaboration with Booking.com, a partnership rooted in shared values, mutual benefit, and a commitment to innovation,” said Mathias Hedlund, Chief Executive Officer, Etraveli Group. “Together, we’ll continue to bring our deep flight expertise and advanced technology to further refine the flight booking experience and help shape a smoother, more rewarding travel experience for customers.” “We’re pleased to extend our long-standing partnership with Etraveli Group, a trusted collaborator as we continue to enhance how people discover and book flights around the world,” said Glenn Fogel, Chief Executive Officer, Booking Holdings. “This next chapter will help us go further and faster in delivering the intuitive, flexible travel experience today’s travelers expect.”

AROYA Cruises began its journey to the Mediterranean ahead of the launch of its inaugural Mediterranean season on 28th June. The ship is scheduled to arrive in Galataport Istanbul, AROYA’s Mediterranean homeport, on 20th June via the popular Turkish coastal towns of Kaş and Bodrum. She will then undergo routine maintenance ahead of the first commercial sailing a week later. Until mid-September, AROYA will explore the wonders of the Eastern Med with six and seven-night voyages to ports in Turkey, Greece and Egypt, blending iconic destinations with the cruise line’s Arabian inspired experience. In addition to Kaş and Bodrum, AROYA will sail to Marmaris in Turkey as well as Athens, Mykonos, Rhodes and Souda Bay in Greece, and Alexandria in northern Egypt. Since its maiden voyage in December 2024, AROYA Cruises has completed a successful inaugural season in the Red Sea, welcoming more than 70,000 passengers aboard sailings that visited Egypt, Jordan and the Saudi Red Sea private island of Jabal AlSabaya for Saba Beach. The move to the Mediterranean marks a strategic next chapter for the AROYA Cruises as it expands its itineraries and brings a taste of Arabian culture and hospitality to Europe. Dr Joerg Rudolph, President of AROYA Cruises, commented: “We’re excited to be bringing AROYA to some of the Mediterranean’s most popular cruise destinations this summer. AROYA Cruises first set sail just six months ago and we’re incredibly proud of all we’ve achieved so far, with passenger numbers in the Red Sea exceeding expectations. We look forward to welcoming our valued guests aboard this season.”

Riyadh Air and Air France-KLM signed a Strategic Cooperation Memorandum of Understanding (MoU), marking a significant step forward in global connectivity for guests traveling between Riyadh, Paris, Amsterdam, and destinations far beyond. The MoU, signed at the 2025 IATA Annual General Meeting by Tony Douglas CEO Riyadh Air and Benjamin Smith CEO of Air France-KLM Group, sets the foundation for a dynamic partnership. Subject to regulatory approvals, the collaboration aims to gradually introduce a wide range of benefits for guests and to unlock new opportunities across Western Europe, North and South America, the Middle East, Asia, and the Kingdom of Saudi Arabia. This strategic partnership will focus on strengthening network connectivity, with both partners working together to maximize future opportunities through Riyadh Air’s hub in the capital of Saudi Arabia and Air France-KLM’s Paris-Charles de Gaulle and Amsterdam-Schiphol airport hubs. The recent launch of Air France’s Paris Charles de Gaulle–Riyadh service, alongside KLM’s established Amsterdam–Riyadh operations, reflects the shared commitment to expanding travel options for guests. Beyond route connectivity, Riyadh Air and Air France-KLM will collaborate to enhance the guest experience, exploring opportunities in reciprocal loyalty program rewards, operational support, and lounge access. The partnership also extends to areas such as Maintenance, Repair and Overhaul (MRO), digital transformation, sustainability, and cargo services—ensuring a comprehensive approach to delivering value. Tony Douglas, CEO of Riyadh Air, commented, “We are dedicated to connecting Riyadh to the world, and partnering with Air France-KLM – a leader in global aviation, will accelerate bringing to life our vision to deliver exceptional experiences and the realization of our long-term vision: to redefine air travel through innovation, operational excellence, and guest-centric services. This partnership not only strengthens our international …