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Munich promotes its hidden gems and culture this Summer

München Tourismus, the official tourism office of Munich, is enticing GCC nationals and residents to explore its hidden gems and cultural experiences as part of the German National Tourism Board’s (GNTB) German.Local.Culture. campaign. The campaign highlights Germany’s unique cultural flair through four essential elements including craft featuring traditional customs and craftsmanship; taste where travellers are encouraged to explore regional cuisine, flair including historical culture of the city, and green which deep dives into pure nature and green sustainability offerings. “The German.Local.Culture campaign provides travellers with a range of ideas to explore new regional cultural traditions, cuisines, and a diverse range of activities,” says Yamina Sofo, Director Sales & Marketing at the German Tourism National Office. “We look forward to welcoming travellers from across the Gulf region to experience Germany’s wealth of offerings.” Germany began welcoming European Medicines Agency (EMA) approved, fully vaccinated travellers on 25 June. All travellers are advised to check individual German states entry requirements before travel. “Following the news that fully vaccinated international travellers can now fly to Germany, the summer presents an ideal opportunity to explore Munich’s rich, cultural history, which provides something for everyone to enjoy,” says Clemens Baumgärtner, governing member of Munich’s city council and responsible for the activities of München Tourismus. “We encourage travellers to experience the city’s traditional professions and the people who are redefining their centuries-old craft, as well as enjoying views from vantage points across Munich.” Travellers can enjoy the summer breeze above the city lights of Munich at a range of rooftop lounges, perfect to watch the colourful German sunsets. The Blue Spa Lounge Terrace at the Five Star Hotel Bayerischer Hof is a classic hotspot where guests can …

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Wego partners with ‘Visit Graubunden’ to drive GCC visitors’

Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), and Visit Graubunden have announced a partnership to promote Graudbunden region in Switzerland as an ideal destination for summer activities amongst GCC residents. Through joint online direct promotional activities, GCC travelers will be encouraged to book and save on flights and hotel rooms available through Wego.com app or website to experience the Swiss Lakes of Graubunden. The campaign also aims to inspire the region’s travelers to discover the interplay between pristine wilderness and top notch, modern tourism infrastructure from tranquil mountain villages to the sleek and sophisticated hotels in St. Moritz, Lenzerheide, Vals, Flims/Laax or Bad Ragaz. Mamoun Hmedan, Managing Director, MENA and India, Wego, commented: “We are thrilled to work with Visit Graubunden to jointly showcase the beauty of Switzerland’s Graubunden landscapes and rich heritage. The Swiss beauties are abundantly popular around the world, we are confident that this campaign will support the post COVID-19 recovery of the Swiss tourism sector and inspire more GCC travelers to visit Graubunden this summer.” Wego presents a personalized and informative travel guide to Graubunden attractions including the region’s lakes, Swiss National Park, UNESCO World Heritage Sites, family activities including trips to Heidi’s land, as well as hiking tracks and accommodation options, seeking to convert interest into bookings. Tamara Löffel-Jäger, Head of Business Development Visit Graubunden commented: “We are delighted to be working with Wego on this important campaign. The GCC market is key to Graubunden and with the news of quarantine free travel from the GCC to Switzerland we are looking forward to welcoming our guests from the region with open arms.” Graubunden is a great destination all …

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