The new partnership between Emirates and Sharjah Commerce and Tourism Development Authority (SCTDA) explore and implement promotional activities and offer bespoke packages for tour operators and the wider travel trade in key markets. Emirates and SCTDA will also explore opportunities to create unique products and packages marketed directly to Emirates’ customers via ‘Dubai Experience’ on the airline’s website. This is in addition to advertising and cross promotional marketing campaigns, familiarisation programmes for travel trade and media, as well as promotional competitions aimed to encourage visits to Sharjah as part of their overall UAE holiday.

Healthtrip announced a strategic partnership with Satguru Travel Group aimed at expanding inbound medical tourism from Pan-African countries to leading healthcare providers in the UAE, India, Turkey, Germany and Saudi Arabia. Africa is a growing source market for hospitals in the UAE, Saudi Arabia, Turkey, Germany and India, offering advanced treatments, proximity, shorter wait times, and cost-effectiveness—making it an ideal choice for patients seeking high-quality care. “Healthtrip’s mission is to connect patients with trusted healthcare providers globally,” said Danish Ahmed, CEO and founder of Healthtrip. “Our partnership with the Satguru Group marks a significant step in creating a connected, accessible health travel ecosystem for African patients. This partnership brings together Healthtrip’s digital-first health travel solutions with Satguru’s trusted on-the-ground travel support, creating a seamless experience for patients across borders.” Mr. Anil Chandirani, Chairman of Satguru Travel Group, stated, “As a home-grown multiplatform travel group with a presence in 80+ countries, we have been addressing travel needs since our inception in 1989. Combined with Healthtrip’s tech-powered platform, this partnership brings added value to African health travelers seeking trusted medical treatments, with a strong track record of success in the Middle East, India, and the United Kingdom. Our partnership offers a seamless experience to patients across their treatment and travel needs.” The partnership supports broader regional goals of positioning the UAE, Turkey, Germany, India, and Saudi Arabia as leading destination markets and global hubs for medical and wellness tourism. Healthtrip and Satguru Travel Group will jointly offer integrated service packages for African patients seeking care across specialties – from health screening to advanced procedures – aiming to expand their reach across the region. The alliance also represents a key milestone in Healthtrip’s …

Qatar Tourism and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) unveiled a strategic partnership designed to strengthen regional tourism ties through a new twin-centre holiday offering. This initiative enables travellers to seamlessly combine Doha and Abu Dhabi into a single, multi-city itinerary, making it easier than ever to explore both destinations in one trip. At the heart of this collaboration are Qatar Airways Holidays and Etihad Holidays operated by Capital Holidays, part of ADNEC group, who will jointly curate customised travel packages. Each will draw from a selection of hotels and experiences to design integrated itineraries that capture the essence of both destinations. These packages will be promoted to tour operators across key markets in Europe and North America. The initiative underscores a shared vision to broaden the region’s tourism offerings, tap into new source markets, and position the Gulf as a cohesive, world-class travel destination. By streamlining travel between Qatar and the UAE, the twin-centre packages provide visitors with a richer array of cultural, leisure, and hospitality experiences. This collaboration not only enhances international visibility for both Qatar and Abu Dhabi but also stimulates cross-border tourism and economic growth.

The German National Tourist Office GCC (GNTO GCC) announced that GCC visitors to Germany have grown steadily to over 489,689 in 2024, a steady year-on-year increase of 1.2% and an impressive 21% increase when compared with the total visitor numbers in 2022. The announcement was made during a press conference, which was held on the opening day of the Arabian Travel Market (ATM) 2025. Yamina Sofo, Director at the German National Tourist Office GCC (GNTO GCC), an affiliate of the German National Tourist Board (GNTB), commented, “We have now witnessed considerable growth in visitor numbers from the GCC countries since the end of the pandemic. “These figures underscore Germany’s increasing post pandemic popularity with GCC visitors and bodes well for 2025. With direct flights from the GCC countries to Munich, Frankfurt, Düsseldorf, Berlin, Hannover, Stuttgart, Cologne and Hamburg, this year we want to encourage GCC residents to visit Germany and experience our diverse year-round tourism offering.” Luis Monreal, Senior Director Sales Middle East Lufthansa Group Airlines, commented: “Lufthansa Group is proud to team up this year with the DZT as their official carrier. We connect the GCC with Germany nonstop since 1960 with its flights to Saudi Arabia. Lufthansa and Eurowings offer both to our passengers German hospitality already on board. Lufthansa, as a premium carrier, offers stable and year-round connections to Frankfurt and Munich from Dubai, Riyadh and Dammam. Our value-airline Eurowings is expanding substantially since 2023 in the GCC by offering more direct connections to other German such as Berlin, Stuttgart, Cologne and Hanover. They meet their GCC customers much closer to their homes as they offer departures also from Dubai World, Abu Dhabi and Jeddah. The strong increase in …

Sharjah is preparing to participate in the Arabian Travel Market (ATM) 2025, scheduled to take place from 28 April to 1 May 2025, at the Dubai World Trade Centre (DWTC). Sharjah pavilion, under the auspices of the Sharjah Commerce and Tourism Development Authority (SCTDA), will include representatives from more than 25 entities across the public and private sectors. The participation aims to highlight Sharjah’s latest tourism, cultural, and developmental initiatives while showcasing variety experiences that Emirates of Sharjah has to offer its guest and tourists which reinforce the emirate’s position as a leading destination on both the regional and global tourism map. This event will bring together experts, thought leaders, and decision-makers in the fields of tourism, travel, hospitality, and hotel establishments from around the world to explore the impact that this field has on the leisure and business travel sectors, focusing on how it can streamline operations and enhance customer experiences for travellers, hotel guests, and other. This year’s edition of the exhibition is held under the theme ‘Global Travel: Shaping the Future of Tourism through Enhanced Connectivity’, making it an ideal platform for exchanging expertise and exploring best practices in one of the most dynamic sectors, while contributing to both global and national economic growth. The Emirate of Sharjah’s participation at the event is focused on presenting its current and future tourism plans and innovative initiatives that promote the sector’s development. It will also introduce new projects, variety of accommodation and staycation options, thrilling adventures, and integrated tourism activities, along with a showcase of the year-round calendar of key events designed to enhance the guests and tourist experience and strengthen the sustainability of the emirate’s tourism offerings. The …

The Jamaica Tourist Board (JTB) participating at the Arabian Travel Market 2025 will be focusing on promoting sustainable tourism to the GCC travellers. Sustainable tourism growth is a key component of Jamaica’s Vision 2023 development plan.  Recognizing the GCC as having one of the most well-travelled globetrotters, fueled by its spending power and interest in unique destinations, keeps JTBs committed to its goal of positioning the country as a major consideration for travel amongst the nationals and residents of the GCC countries. Reaching out to new regions aims to enhance its global tourism footprint and economic resilience. Its continued presence in the region’s premier travel and trade event demonstrates the recognition of GCCs role in Jamaica’s international tourism growth strategy. In a collaborative push to promote the island, Tourism Minister Hon. Edmund Bartlett will be joined by Director of Tourism Donovan White, together with Jamaica’s top suppliers in the hospitality and leisure sectors at the JTB stand, ready to network with travel and media professionals from across the GCC. Diversifying tourism markets and promoting sustainable growth is a key component of Jamaica’s Vision 2023 development plan. Reaching out to new regions aims to enhance its global tourism footprint and economic resilience. Recognizing the GCC as having one of the most well-travelled globetrotters, fueled by its spending power and interest in unique destinations, keeps JTBs committed to its goal of positioning the country as a major consideration for travel amongst the nationals and residents of the GCC countries. “Our ongoing participation in ATM reflects our dedication to fostering relationships within the GCC market,” stated Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “We are confident that Jamaica’s unique blend of natural beauty …

Air India and Air India Express are set to participate in the Arabian Travel Market (ATM) 2025, to be held from 28 April to 1 May at the Dubai World Trade Centre (DWTC), UAE. Located at booth numbers AS7290 and AS7295 in the Asia pavilion of hall 8, the two airlines will present their complementary strengths in a modern, immersive space, designed to reflect the bold new era of the two airlines. The Arabian Travel Market has been a gateway to global travel and tourism growth, unlocking business potential for the industry for over three decades. Spanning over 100 square metres, the combined booth of Air India and Air India Express at ATM 2025 offers a vibrant showcase of the evolving Tata group airlines, blending tradition with technology and storytelling with service. Designed with a digital-first approach, the pavilion features a captivating Virtual Reality (VR) zone where visitors can step inside Air India’s cutting-edge A350 aircraft and explore its flagship product. Displays of the newly upgraded 787-9 Dreamliner and A321 cabins further reflect Air India’s commitment to world-class comfort and innovation as part of its Vihaan.AI transformation journey. Air India Express brings its distinct personality to life through interactive and visually rich touchpoints. Guests can immerse themselves in ‘Tales of India’—a celebration of the country’s rich cultural diversity told through the airline’s vibrant tail art inspired by regional motifs. The recently launched ‘Inglish Dictionary’, a bold and joyful collection of desi expressions wrapped in Sohrai art, offers a playful peek into how India truly speaks. The ‘Gourmair’ section of the exhibition presents an engaging digital display that highlights the Air India Express’ inflight culinary excellence, offering guests a visual taste …

Four of the strongest European countries came together today as they opened the travel summit with 150 buyers who flew in from within GCC, Levant and India for the first ‘Discover Europe Travel Summit meets Marhaba 2025’. Germany, Spain, France and Austria organised the event with partners from each destination. The event will b e held across two days today and tomorrow. They included destinations, hotels, DMCs, attractions, retail outlets etc. A total of 5,720 pre-scheduled meetings are planned across the two-day event. Germany has consistently attracted GCC travellers with its rich cultural heritage, picturesque landscapes, and modern urban experiences. The country’s emphasis on family-friendly attractions and seamless travel infrastructure makes it a preferred destination for both leisure and business travellers from the region. Spain has emerged as a favoured destination for GCC tourists, drawn by its vibrant culture, historic landmarks, and culinary delights. The country’s diverse regions offer unique experiences, from Madrid’s bustling streets to Barcelona’s coastal beauty. France continues to enchant GCC travellers with its iconic landmarks, luxury shopping, and gastronomic experiences. The country’s commitment to offering tailored services has enhanced its appeal among discerning visitors from the region. Austria’s breathtaking alpine landscapes, serene lakes, and charming cities have seen growing interest from GCC travellers. The country’s offerings range from winter sports to summer festivals, catering to diverse preferences and providing year-round appeal.  

Qashio partnered with Visa to host an exclusive event bringing together the UAE’s top travel decision-makers for a dynamic exchange of insights and industry trends. The event welcomed senior executives from across the regional travel ecosystem, including online travel agencies, destination management companies, and leading luxury hospitality brands. Guests heard keynote speeches from Brendan Noonan, former senior executive at Emirates and Qatar Airways, who emphasised the urgent need for operational agility and secure financial flows in aviation. Dr. Saeeda Jaffar, Visa’s SVP and Group Country Manager for GCC, spoke about Visa’s role in building frictionless, secure digital payment infrastructure alongside partners such as Qashio. A lively panel discussion on “Technology’s role in the evolution of the travel industry” took place, with esteemed guest speakers included Aidan Dempsey, General Manager of the Ritz-Carlton RAK, Claudia Esposito, Chief Commercial Officer of Qashio, and Ganes RK, Head of Visa Commercial Solutions for GCC, who explored how digital payments, automation, and customer-centric innovations are reshaping travel operations and experiences across the country. Addressing the event’s impact, Armin Moradi, CEO of Qashio, said: “The UAE’s travel sector is evolving rapidly alongside the nation’s wider digital transformation, and such events show just how important it is to rethink spend management through a modern, automated lens. Businesses today need agile, transparent financial systems that support their growth and resilience. Our partnership with Visa, whose international reputation for secure, scalable payment infrastructure lends strong validation to our innovations, is helping the industry embrace the future with confidence. We are proud to contribute to the UAE’s broader vision of a cashless, technology-driven economy, while empowering companies to operate more efficiently and stay ahead in a highly competitive landscape.” Salima …

Virgin Atlantic has touched down in Riyadh, Saudi, marking Virgin Atlantic’s first ever flight into the country. The daily service to King Khalid International Airport reflects Saudi’s ambitious Vision 2030 and its emergence as a premier global tourist destination. With breathtaking natural landscapes ranging from desert dunes to the lush highlands of Aseer and the pristine Saudi Red Sea, visitors can explore a diverse array of experiences. Saudi’s vibrant events calendar, featuring highlights like the Saudi Arabian Grand Prix and MDLBEAST music festival, continue to attract millions annually. Looking ahead, hosting the FIFA World Cup in 2034 will further cement the Kingdom’s reputation as a hub for world-class events and unforgettable experiences.  Riyadh has solidified its position as a global hub for world-class events, from sports to entertainment, complemented by its exceptional shopping and dining experiences. At the same time, Saudi’s growing reputation as a safe and welcoming destination is reshaping perceptions and drawing an increasing number of visitors from Europe. The arrival of Virgin Atlantic in Riyadh marks the start of Virgin Group’s expansion into Saudi, unlocking fresh opportunities for tourism, innovation, and strategic collaboration. His Excellency Ahmed Al Khateeb, Minister for Tourism, said: “Virgin Atlantic’s arrival into Saudi signifies the next chapter in the country’s emergence as a premier global destination. It opens the doors for more tourists from the UK and beyond to discover our diverse landscapes, rich heritage and unique experience. “Saudi is inspiring tourists from across the globe. In 2024 alone, Saudi welcomed 128 million air passengers – marking a growth rate of 15% compared to 2023 – demonstrating our increasing appeal as a leading destination and travel hub.” “From Riyadh, a thriving hub of …