As part of work on tourism for rural development, UNWTO has concluded its first Executive Training for the Middle East Programme. Under the theme ‘Tourism for Rural Development: A Practical Approach to Strategy and Product Development’, the three-day session was held at the UNWTO Regional Office for the Middle East in Riyadh to address the underlying needs for continuous skills development for ensuring up to date learning, adaptation, and innovation. Sultan AlMusallam, Deputy Minister for International Affairs, Saudi Ministry of Tourism said: “This training programme demonstrates how determined and keen the Kingdom of Saudi Arabia and UNWTO are to promote the role of the Regional Office for the Middle East, and to provide every support and assistance possible to the Member States of the Organization in the region.” Opening the programme, Zoritsa Urosevic, UNWTO Executive Director said: “In the post-pandemic world, the role of tourism in rural development is more relevant than ever. Rural tourism has a high potential to empower local communities, stimulate local economic growth and social change.” “Our Member States see rural tourism as a priority and we trust this training will support them for continuous learning, adaptation, and innovation. It aims to provide them with the adequate knowledge and capacities to plan and manage tourism in rural territories in a way that contributes to inclusive, sustainable, and resilient development,” she added. The training session was aimed at managers in charge of rural tourism in National Tourism Administrations from across the region. Around 35 participants from 10 countries joined present, representing Egypt, Iraq, Jordan, Lebanon, Oman, Qatar, Saudi Arabia, Syrian Arab Republic, United Arab Emirates, and Yemen. Sessions focused on issues such as incorporating sustainability dimensions in …

Shangri-La  launched its new “Find Your Shangri-La” global campaign, created to help guests find their personal moments of joy at the luxury hotel chain renowned for its delivery of Asian hospitality. The initial part of the campaign is centred around a whimsical brand film that celebrates Shangri-La’s commitment to providing guests with unforgettable experiences, showcased through unexpected moments of personalised and authentic service. “At Shangri-La, we understand that each guest has a unique version of what it means to “Find Your Shangri-La”, says Shangri-La Chairman Hui Kuok. “We have a rich legacy of more than 50 years in delighting customers and wanted to take this opportunity to highlight something that has always been part of us — bringing joyful moments to the people we host. “The new brand film captures the unique way in which we delight our guests with special moments and treats through our warm, authentic hospitality. We are excited to debut our campaign with this film, alongside an array of immersive experiences that elevate our brand experience.” The film was developed in partnership with GRAMMY® award-winning director Dave Meyers. To illustrate how guests can find their own Shangri-La, Meyers brought to life fanciful characters that represent different guest personas and chronicled how they found their happiness in various Shangri-La properties, showcasing the delightful, personalised hospitality experiences offered at each hotel. “Shangri-La is more than a physical place”, said Meyers. “It is a state of mind – a magical world that you can get lost in. Making this film has been a wonderful and inspiring experience for me to explore what ‘Shangri-La’ means to modern travellers”. “Find Your Shangri-La” themed experiences at a variety of hotels… To encourage guests …

Wego announced its partnership with flyadeal to offer its users the chance to directly book flights on flyadeal through its platform. The new partnership includes all flyadeal flights to Wego’s marketplace where users can book directly with the airline. Wego is looking to provide its users with a wider choice of airlines to book from, by adding such a renowned airline to its portfolio. Con Korfiatis, flyadeal Chief Executive Officer, said: “We are delighted to partner with Wego, the biggest and renowned online travel marketplace in the MENA region. This collaboration will allow our customers to directly book flyadeal’s wide choice and growing number of flights through Wego’s platform, giving us the opportunity to distribute our products to a bigger audience, and showcase our competitive everyday fares. This partnership will further enhance our customers’ travel experience and help us to better serve them.” Additionally, Wego’s users will benefit from flyadeal fares which will be promoted across all Wego’s marketing channels and will be able to search and book the most competitive deals online. Ross Veitch, CEO and Co-founder of Wego, said: “As the largest online travel marketplace in MENA we are delighted to announce our partnership with flyadeal, the fastest growing airline in KSA. We look forward to offering flyadeal’s attractively priced fares to Wego’s audience both in The Kingdom and also across our regional points of sale as flyadeal opens new international routes.” MENA is a key market for Wego, and always tops the searches from this region. flyadeal, one of the youngest and fastest growing low-cost airlines in the Kingdom of Saudi Arabia and Middle East, continues its expansion to the region. flyadeal currently operates scheduled flights to 17 …

Musafir.com has signed a Memorandum of Understanding (MoU) with the Royal Commission of AlUla (RCU). The agreement, which aims to promote the destination to tourists from the UAE to AlUla between Melanie De Souza, Executive Director, Destination Marketing at RCU and Sachin Gadoya, CEO and Co-Founder of musafir.com. Speaking about AlUla and the partnership with RCU, Gadoya said, “AlUla, the World’s Masterpiece, is one of the oldest cities in the Arabian Peninsula with massive tourism potential. The fact that it received close to 185,000 visitors in 2022 speaks volumes about the level of interest among tourists to explore this unique destination and its UNESCO World Heritage site. With Musafir.com’s expertise in travel planning and the Royal Commission for AlUla’s commitment to preserving the region’s heritage, this partnership promises to offer visitors a truly authentic experience of Saudi Arabia’s fascinating history and culture.” Sachin added, “AlUla is ready to receive up to 250,000 visitors in 2023, the majority of which will come from neighbouring nations. As part of the agreement, musafir.com will promote holiday packages to AlUla with the objective of growing the profile of AlUla as a destination. Musafir.com will collaborate on various promotional and marketing initiatives to increase tourist arrivals.” Melanie De Souza, Executive Director, Destination Marketing at RCU, said, “AlUla is a truly unique destination, representing over 200,000 years of largely unexplored human history and 7000 years of continuous human civilisation. From Hegra, Saudi Arabia’s first UNESCO World Heritage Site to the ancient oasis and AlUla Old Town, recently recognised by the United Nations World Tourism Organization (UNWTO) as one of the World’s Best Tourism Villages, to a vibrant arts and culture scene, world-class culinary experiences and a …

In an effort to launch joint activation campaigns, offer appealing deals, and design captivating experiences to showcase Saudi Arabia as a top tourism destination worldwide and in the region, Four Seasons Hotel Riyadh and the Saudi Tourism Authority (STA) have signed a Memorandum of Understanding (MoU). The partnership will involve the sharing of insights, ideas, and experiences. The MoU falls in line with the hotel chain’s endeavours to collaborate with the Saudi tourism entity to achieve mutual goals and support efforts aimed at establishing Saudi Arabia as a premier destination in the region. “The Four Seasons Hotel Riyadh is delighted to conclude such an agreement with STA’s Middle East and Africa Business sector, with the hopes of forming a prosperous collaboration to promote Saudi tourism, lure tourists from nearby markets, and offer a tourism experience that rises up to what the Kingdom’s guests expect from the leading, globally renowned hospitality brand, the Four Seasons Hotel” said Swen Ehlender, Director of Marketing for Four Seasons Hotel Riyadh. “This agreement emphasizes once more STA’s keenness to sign partnerships with leading companies and global hotel chains to attract tourists from markets in the region and fulfil the aspirations of visitors who come seeking the world’s finest hotels,” said Abdulkarim Aldarwish, STA’s President of Middle East & Africa Markets. The MoU was signed at Saudi Arabia’s pavilion at the Arabian Travel Market 2023 held in Dubai by Swen Ehlender, Director of Marketing for Four Seasons Hotel Riyadh, and Munirah Abanomy, Head of Marketing Partnership for Middle East and Africa.  

The Qatar Tourism China Roadshow 2023 was successfully held across four major cities in China including Shenzhen, Guangzhou, Shanghai, and Beijing. During the travel-trade roadshow, Qatar Tourism introduced Qatar’s rich cultural heritage, modern infrastructures, as well as the country’s tourism and hospitality offerings to over 200 industry professionals including online travel agencies (OTAs), local tour operators and trade media. In partnership with Qatar Airways, Qatar Tourism led a strong delegation at the roadshow that included WeChat Pay, Alipay, five Doha hotels, three destination management companies (DMCs) and three official associations in Qatar. The strong delegation helped to position Qatar as an appealing destination for the contemporary Chinese consumer and showcased both diversified and high-quality tourism products. China represents an important source market with many of its travellers looking for a destination that caters to a luxury city break. Last year, Qatar Tourism’s China Representative Office hosted 31 seminars and trainings for travel trade stakeholders, supporting 524 participants to obtain their Qatar specialist certificate, and made hundreds of sales calls across the mainland. Moreover, 400 million Chinese television viewers were reached after exciting collaborations with CCTV and Migu led to the production of “Meet Qatar” and “Boiling Qatar” during the FIFA World Cup 2022™.

Cozmo Travel signed a Memorandum of Understanding (MoU) with the Moroccan National Tourism Office. This partnership marks a significant milestone for Cozmo Travel as it expands its reach into promoting destinations in the African continent. The signing ceremony was attended by senior officials from both organizations, including Mr. Jamal Abdulnazar, CEO of Cozmo Travel, and Mr. Adel El Fakir, CEO of the Morocco Tourism Board. The MoU outlines the collaboration between the two entities in promoting and facilitating tourism to Morocco from GCC & India. This partnership will help to create new business opportunities, enhance customer experiences, and boost economic growth in all countries involved. Commenting on the partnership, Mr. Jamal Abdulnazar, CEO of Cozmo Travel, said, “We are thrilled to sign this MoU with the Morocco Tourism Board, which demonstrates our commitment to expanding our footprint in the African market. Morocco is a unique destination that offers a rich cultural heritage, stunning landscapes, and a diverse range of experiences for travelers. We are excited to work with the Morocco Tourism Board to promote the country’s tourism offerings and showcase the best of what it has to offer to our customers.” With this partnership, Cozmo Travel and the Morocco Tourism Board aim to leverage their respective strengths to drive tourism growth and provide unique travel experiences to their customers. Cozmo Travel’s extensive network, expertise in travel management, and digital capabilities, coupled with the Morocco Tourism Board’s wealth of knowledge and resources, make for a powerful alliance that will benefit both organizations and their customers. As the travel industry continues to recover from the impact of the pandemic, partnerships like this one are vital to support the industry’s growth and provide …

Elaf Group participated in the ‘Future Hospitality Investment Summit – Saudi Arabia 2023’, which was held from May 7 to 9, 2023, in the capital city of the Kingdom of Saudi Arabia, Riyadh. This year’s summit assembled a huge number of leaders and officials from countries across the globe as well as renowned investors, business owners, developers and operators in the hospitality and hotel services sector, making it the largest edition in the history of this significant event for the region’s hospitality sector. As the event draws industry leaders from around the world, Elaf Group highlighted its most notable hotel services and products as well as the most recent additions to its hotel facilities in Saudi Arabia. The event served as a platform to address challenges and opportunities, promote sustainability and innovation, and enable entrepreneurship in the hospitality sector and shape the future of hospitality in the KSA and the region. During the event, Majed Kaki, Vice President of Elaf Travel and Tourism at Elaf Group participated in the panel discussion titled ‘The Saudi Private Sector and the Saudi Vision 2030’, centred on the private sector’s contribution to the development and growth of tourism sector and execution of developmental projects. In addition, he emphasised the opportunities and possibilities for the expansion of tourism, hospitality and hotel services sectors and reinforced their role as significant private economic contributors in line with the goals of Saudi Vision 2030. He further highlighted Elaf Group’s plans to develop its hotel services and products, modify and expand its hospitality facilities in line with the ambitious national plans for tourism, and ensure readiness to welcome more visitors, tourists, pilgrims and Umrah performers. Kaki said: “Elaf Group …

SAUDIA and Lumi, announce a Memorandum of Understanding (MoU) to explore the provision of an array of benefits for members of SAUDIA’s ALFURSAN loyalty program. With a fleet of around 25,000 cars, Lumi is one of the Kingdom’s top-performing rental companies with a commitment to embracing digitisation and innovative technology for a highly personalised and intuitive service. SAUDIA has recently announced several new partnerships to further bolster its ALFURSAN loyalty program to provide a range of unprecedented benefits to members. This included the opportunity to redeem more miles through the introduction of the “Reward” and “Reward Plus” categories. Essam Akhonbay, VP Marketing & Product Management at SAUDIA, commented: “Our partnership with Lumi is further testament to our dedication to working with best-in-class partners to deliver a truly seamless traveller experience. The collaboration also forms a vital part of the complete transformation of the ALFURSAN loyalty program and we hope that this latest MoU will further support our aim to grant more exclusive benefits than ever before whilst rewarding our highly valued guests for their continued loyalty.” Azfar Shakeel, Chief Executive officer of Lumi, commented: “We are delighted to announce this MoU with SAUDIA, and we are excited to be offering the opportunity for our car rental customers to participate in and benefit from the ALFURSAN loyalty program. This is another important step in our ambitious growth journey, as we build our network of blue-chip partners across the Kingdom – spurring the expansion of our business and widening the opportunity set for our customers. We look forward to working closely with the SAUDIA team on what we are sure will be a long and fruitful collaboration.”

Dubai Municipality has further expanded its beach tourism offering with the opening of three new beaches for night swimming in Jumeirah 2, Jumeirah 3 and Umm Suqeim 1. The 800-metre-long night-swimming beaches feature lighting systems, which enable residents and tourists to swim around the clock, and electronic screens that display content aimed at increasing safety awareness among beachgoers. His Excellency Dawoud Al Hajri, Director General of Dubai Municipality said: “The new night-swimming beaches are part of Dubai Municipality’s efforts to contribute to the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to make the emirate the world’s best place to live and visit. The initiative also forms part of the Municipality’s beach development plan aimed at providing distinctive experiences. The new facilities will further raise Dubai’s status as a beach tourism destination. Dubai Municipality will continue to develop the emirate’s picturesque beaches into some of the city’s most compelling outdoor attractions.” The emirate’s wide diversity of beaches, each with its own unique charm, provide people the opportunity to enjoy vibrant seaside dining and diverse activities. The beaches are key attractions that form part of Dubai’s unique tourism, lifestyle and leisure proposition for residents and visitors. In collaboration with its partners, Dubai Municipality has developed unique new facilities to improve the experience of beachgoers including lighting systems and electronic screens that allow them to swim securely 24/7. The beaches have qualified lifeguards outfitted with state-of-the-art rescue and emergency instruments to ensure the highest safety benchmarks. Night swimming timelines at the beaches will be from sunset to sunrise, the Municipality said. To enhance safety, Dubai Municipality recommends that …