Dubai Sustainable Tourism (DST) part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)  to further Dubai’s position as one of the world’s leading sustainable tourism destinations, launches ‘Get into the Green Scene’. The initiative is aimed at Dubai residents and visitors to raise awareness of the city’s sustainable attractions and highlight the ease of incorporating sustainable practices into everyday life. The launch of the ‘Get into the Green Scene’ initiative includes a sustainability calendar, featuring a series of environmental days throughout the year and ways in which people can engage within the theme of that calendar day. Included are simple, but fun, eco-conscious actions that promote the city’s natural spaces and hidden gems, as well as spotlights advocacy organisations, partner and stakeholders that are working towards a more sustainable planet. This initiative is just one example of DST bringing together public and private entities to further strengthen the city’s positioning as a forward-thinking, world class destination for sustainable tourism. Moreover, it is also aligned with the recent announcement from HH Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE on the “Year of the 50th” campaign, where sustainability is one of four strategic pillars that will advance the country, support wellbeing and livelihood as well as proactive development and opportunities. DST is well-placed to drive these objectives forward successfully through its strong partnership network across the city. Yousuf Lootah, Vice Chairman of Dubai Sustainable Tourism, commented on the launch of the initiative, “We are very proud to launch the ‘Get into the Green Scene’, which promotes the ease in which visitors and residents can embrace sustainability-minded behaviours. It also highlights the breadth of work that is being …

Seera Group has extended its long-standing partnership with Amadeus to adopt NDC. As the Middle East’s leading provider of travel and tourism services, Seera Group will join Amadeus’ NDC [X] program and implement the NDC-enabled Travel API solution to distribute richer airline products to its customers. It will allow the selling of new fares and services to customers that are only available via NDC. Customers are at the core of everything the Seera Group does, and integrating NDC efficiently within its workflow, online and offline, will help the group’s travel brands differentiate its offers with more relevant options, better fares and availability, as well as post-booking servicing capabilities. Speaking about the extension, Tarique Khatri, EVP at Seera Group, said, “Amadeus has been a long-term technology partner of Seera. We have been working together successfully to drive innovation in the region and provide our customers access to new, dynamic airline content that includes more tailored services. Amadeus has always been at the forefront of cutting-edge technology for our industry, and working together to implement NDC was a natural extension of this partnership. We are confident that NDC will help us personalize our offer, open up new opportunities to upsell, and really elevate our customer experience.” Bernhard Steffens, Senior Vice President of Business Travel Agencies in Europe, Middle East and Africa said, “For a brand like Seera Group that focuses on customer centricity, the adoption of NDC makes perfect sense. It will help add tremendous value to its travelers, and cement Seera’s place at the forefront of travel innovation in the Middle East. With NDC taking off in the industry, Seera Group understood it was the opportune time to partner with us …

Pedro Sánchez, President of Spain, presented at the International Tourism Fair (FITUR) the Digital Covid Certificate of the EU that was agreed between the European Commission, the European Council and the European Parliament. “With the Digital Covid Certificate, Spain will resume all its economic activity safely and we will achieve mobility within the European Union this summer,” Sánchez commented. The president clarified that this is not to be treated as a passport, nor travel document, and it is not a requirement for travel. “It is a mechanism that will facilitate mobility, as well as arrival and passenger transit, and which will be launched as of 01 July,” he specified. The main benefits of the Green Digital Certificate are its simplicity and interoperability for the entire European Union, as well as the fact it is free and universal. By means of a QR code, it will provide information on whether the person traveling is vaccinated, has contracted the disease, or has a negative PCR test result. From 7 June, tourists from non-EU countries not included in the previous list (annexed in Order INT/484/2021 of 19 May, which does not include any country from the GCC) will be able to travel to Spain if they have been fully vaccinated at least 14 days before their trip. Paper vaccination certificates issued in Spanish or English will be accepted provided that the vaccine administered is one of those authorised by the European Medicines Agency (EMA) or one of those included in the WHO’s Emergency Use Listing. Unvaccinated minors in the same family unit may enter with a negative PCR test (children under 6 years of age do not need to be tested). The vaccination …

Saudi Tourism Authority (STA) and leading Indian online travel agency Travel Boutique Online (TBO) signed a Memorandum of Understanding (MoU) to develop destination knowledge of Saudi through new, innovative programs on the TBO Academy platform, reaching 90,000 agents globally and targeting 25,000 visitors by 2022. “Saudi is driving a new model of tourism for the twenty-first century,” said Fahd Hamidaddin, CEO of the Saudi Tourism Authority. “This year’s ATM demonstrated the recognition by major global travel industry players of the tremendous opportunities our dynamic and growing tourism industry offers.” More than 20 Saudi partners converged at the Saudi exhibitor stand, which witnessed over 890 meetings and a flurry of deals between the country’s leading travel companies and international tourism partners, showcasing the fast-expanding offering of one of the world’s newest leisure travel destinations. “Partnerships with the world’s major tourism players are transforming Saudi’s great ambition as a leisure tourism destination into reality, so we were thrilled to see so much positive movement at ATM. We thank ATM’s organizers for the opportunity to showcase Saudi’s iconic places, profound experiences and unparalleled hospitality to the region and the world,” said Fahd Hamidaddin. The activity at the show mirrored the impressive growth of Saudi’s tourism ecosystem. The number of local DMCs has expanded from 17 in the summer of 2019 to 72 today. MSC Cruises will launch two Red Sea itineraries in the fall with Saudi home ports, and major hotel brands including Marriott International, Hilton Worldwide and Accor Group will join IHG in expanding their footprint in Saudi.

Oman Air announced that it has signed a codeshare agreement with EGYPTAIR, the national carrier of Egypt and one of the leading carriers in the MENA region. The codeshare agreement on flights between Muscat and Cairo was signed as part of both airlines’ commitment to work toward a strong restart for air travel to overcome the effects of the spread of Covid-19 on the aviation sector and to expand their destination offering to customers. The agreement means that guests on both airlines can now benefit from a wider choice of destinations in both countries, and beyond—travellers from Muscat have easy access to EGYPTAIR domestic destinations – Sharm El-Sheikh, Luxor, Aswan, and Hurghada, as well as Casablanca (Morocco) on the airline’s international network; travellers from Cairo have easy access to popular Oman Air domestic destination Salalah as well as international destinations Karachi (Pakistan), Colombo (Sri Lanka), and Kuala Lumpur (Malaysia). Eng. Abdulaziz Al Raisi, Chief Executive Officer Oman Air said that the challenges facing all airlines since the onset of the pandemic have led to new strategic partnerships which ultimately create a stronger network ecosystem with more options for passengers. “EGYPTAIR has a remarkable, long-standing history in the MENA region and enjoys a strong international presence as a Star Alliance member. The codeshare agreement with Oman Air offers guests from Muscat more options for discovering Egypt, whether for business or leisure, and plays a vital role in the travel restart endeavours of both airlines.” On the other hand, Pilot Amr Abu El-Enein, EGYPTAIR HOLDING Chairman & CEO, said that cooperation with partners is essential for sustainability during this critical period, therefore, signing this agreement between two partners with special attributes like …

Emirates has pledged its support to tourism in Indonesia through a Memorandum of Commitment (MoC) outlining joint marketing activities to promote the country. The MoC was signed at Arabian Travel Market 2021, by Orhan Abbas, Senior Vice President of Commercial Operations – Far East at Emirates and Nia Niscaya, Deputy Minister for Marketing, the Ministry of Tourism & Creative Economy of the Republic of Indonesia. Also present at the signing ceremony was K. Candra Negara, Consul General of the Republic of Indonesia for Dubai and the Northern Emirates and Adnan Kazim, Emirates’ Chief Commercial Officer. With Indonesia being an important part of the Emirates network since 1992, both parties will partner on joint campaigns that will benefit the airline and tourism for the Indonesian destinations and showcase their appeal to visitors and holiday-makers. Based on the long-standing and fruitful relationship that Emirates has shared with Indonesia over the years and the success of its routes to Jakarta and Bali, Emirates hopes to build on achievements so far and support in the recovery phase as restrictions ease in addition to providing valuable contributions to the country’s tourism sector. By forging the new partnership, both parties have committed to strengthening the relationship through collaborations on strategies and marketing initiatives that will showcase what the destinations have to offer and positively impact its tourism industry and economy. The agreement will see marketing activities including support for attendance of tourism trade shows and fairs, trade familiarization trips, product presentations and workshops, advertising campaigns, the provision of logistical support, amongst others, to be undertaken jointly by Emirates and the Ministry of Tourism and Creative Economy of the Republic of Indonesia, as Indonesia is gearing up …

German National Tourist Board’s (GNTB) has launched its latest campaign, German.Local.Culture., on the back of a successful Arabian Travel Market (ATM 2021) participation which stimulated strong interest from GCC travel representatives. As one of Germany’s top three source markets, which registered more than 1.6 million overnight stays in 2019, the GCC is a key focus for the tourism board, who led a delegation of six tourism partners during the first live travel exhibition in Dubai this week. “The relationship between the GCC and Germany remains extremely strong, and with the announcement earlier about changes to quarantine regulations, we are optimistic for a swift traveller recovery from the region,” said Yamina Sofo, Director of Sales & Marketing, German National Tourist Office (GNTO), the regional office of GNTB. “The new campaign, German.Local.Culture., will not only showcase the very best that Germany and our regions has to offer, but will further showcase the destination as a must visit.” “The German.Local.Culture. campaign addresses the increased longing of travellers for authenticity and traditions and gives insights into German customs from handicrafts to local and regionally typical dishes,” Petra Hedorfer, Chairwoman of the Executive Board of the GNTB, said. Commenting on the success of ATM, Robert Lekel, Marketing Manager at Munich Tourism, said: “It was great being at ATM this year, we are able to be visible and show future and returning customers, and travellers, that we are waiting for them and hopeful for flights again. We felt the positive spirit between everyone, we are very happy to connect once again.” His thoughts were echoed by Cornelia Stahr, Head of Global Marketing at Baden-Baden Tourism, who added: “I am very happy the Arabian Travel Market could …

Air Canada announced that it will once again resume its non-stop operations from Dubai to Toronto starting 1st June 2021. There will be three flights weekly connecting the two destinations on Tuesday, Thursday and Saturday. Speaking to TTME, Deepu Cyriac – Country Manager for Dubai, Qatar, Kuwait and Oman stated that they will be operating Dreamliner 787-900 to Canadian cities and US cities. “At present Canada has restrictions, therefore Canadian citizens, PR holders, students and immigrants from Dubai and a small category of visit visa holders will be allowed to enter, also if there are any visit visa holders with an immediate relative who is a citizen or PR holder is also able to visit. There is a mandatory three day hotel stay to be complied where the traveller needs to stay in a government approved hotel for three days and 11 days in home quarantine for everyone entering Canada. Students were the most affected during the pandemic and Canada has taken the initiative to open it to them, hence we expect a huge student movement to Canada.” Sharing about the necessity of PCR test to board the aircraft Cyriac reiterated, “it is mandatory to carry a negative PCR taken 72 hours prior to departure and upon arrival in Toronto there will be another PCR test conducted. Air Canada clean care plus programme where “safety first always” slogan;  customers can travel with piece of mind as it provides ease of cancellations etc, however, customers are advise to have their own insurance policy to arrive in Canada.” Ending the conversation Cyriac appreciated all the efforts taken by the travel trade and thanked all travel industry partners for all the support extended …

Etihad Airways and SAUDIA, announced a new reciprocal loyalty agreement, expanding on the existing codeshare deal between the two airlines. Members of the Etihad Guest and ALFURSAN programmes can now earn and redeem miles on flights across both carriers’ networks. Loyalty programme members from both airlines will also be able to earn Tier Miles and Tier Segments, helping them progress to the next tier level faster. In addition, members will be able to earn miles on Etihad and SAUDIA codeshare flights. Terry Daly, Executive Director Guest Experience, Brand & Marketing, Etihad Airways, said, “As the aviation industry begins to restart and guests return to the skies, this partnership strengthens the airlines’ commitment to growing inbound business and tourism in their respective markets. It complements Etihad’s existing codeshare agreement with SAUDIA and opens more destinations for Etihad Guest members to earn and spend their miles through travel.” Khalid Al-Bassam, Chief Commercial Officer, SAUDIA, commented, “We are pleased to strengthen our partnership with Etihad through this latest agreement, which further builds on our shared history of successful collaboration. By offering our guests more opportunities to earn miles we are bringing greater value, flexibility and convenience to their travel experience, which will help fuel growth in demand and contribute to our goal of enhancing the Kingdom’s aviation and tourism sectors.” The partners are also re-launching their codeshare cooperation beyond each other’s hubs. Under this extensive commercial partnership, which has seen more than 110,000 passenger journeys facilitated over the past two years, SAUDIA has added its ‘SV’ code to 15 destinations on the Etihad network in Saudi Arabia, Asia, the US and Europe. In addition, Etihad has added its ‘EY’ code to SAUDIA destinations …

ZOYA Health & Wellbeing Resort opened in Ajaman; nestled within a prime location at Al Zorah, between the mangroves and calming blue waters, an ultimate well-being oasis. This first of its kind  health and well-being resort was unveiled at this year’s Arabian Travel Market (ATM) which took place from the 16th to the 19th of May. Explore all that ZOYA has to offer as it presents its vision to select media, offering an exclusive introduction of what’s to come. Make sure that you secure your slot to be one of the first to experience ZOYA as it unveils its selection of treatments and tailor-made, wellness journeys. Operated by well-known German Spa & Health business specialist, Premedion, ZOYA’s 5-star holistic Wellbeing Resort provides the perfect mix of a luxury spa experience and an in-depth health retreat. The Premedion name stands for extraordinary spas and health centres worldwide. Their combination of spa expertise, preventive and medical competence is integrated into the unique and tailor made ZOYA offering. Born from the imagination of forward-thinking, Mr Ameer Said, who after sadly losing two members of his family to cancer, decided he wanted to “address the ailments of the modern world” and to encourage people to take a more preventative rather than curative approach to their health. What makes the ZOYA experience so exclusive is its holistic approach; this is the only resort globally to offer an all in one health and wellness experience, meaning that they actually spend time focussing on every element of your physical, mental and emotional well-being. Each visit is considered a journey – to start, you’ll have a consultation with either a doctor or wellness practitioner, and you’ll then be …