Tourism Breaking News
Arabian Travel Market (ATM) has officially announced the theme for the 2026 edition: “Travel 2040: driving new frontiers through innovation and technology.” Taking place from 4–7 May 2026 at Dubai World Trade Centre (DWTC), ATM 2026 will explore the forces reshaping the global tourism landscape and highlight how innovation is transforming every stage of the traveller’s journey. The period leading up to 2040 is expected to be one of the most transformative eras in the history of global tourism, with research from the World Economic Forum highlighting that the travel and tourism sector is projected to serve 30 billion tourist visits and contribute $16 trillion to global GDP by 2034. In parallel, technological advancements, including AI-driven personalisation and immersive digital experiences, alongside green aviation and smart mobility, are set to redefine how, where, and why people travel. Against this backdrop, ATM 2026 will provide a vital platform for the global travel community to explore new opportunities, accelerate technological adoption, and build a more resilient, sustainable, and inclusive industry for the future.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “The next ten years and beyond are going to be crucial for the travel and tourism industry. We are at a significant turning point where factors such as climate change, digital advancements, and evolving consumer expectations are all coming together to create both challenges and opportunities. By showcasing how innovation can enhance the travel experience, improve operational efficiency, and promote sustainability, ATM 2026 will provide an important platform for the global industry to prepare for what lies ahead, while ensuring the Middle East remains at the forefront of this evolution.”
