Saudi Winter 2025 unveils over 1,200 tourism experiences

Saudi Arabia unveiled its Saudi Winter 2025 programme, with Minister of Tourism and Chairman of the Board of Directors of the Saudi Tourism Authority, HE Ahmed Al-Khateeb, leading the launch ceremony attended by over 120 private-sector partners. Running through the first quarter of 2026, Saudi Winter will feature over 1,200 tourism products and 600 special offers across Riyadh, Diriyah, Jeddah, AlUla, the Red Sea, the Eastern Region, and other destinations including Qassim, Hail, and Madinah. Key attractions include live concerts, cultural performances, poetry nights, family and beach activities, the AlUla Wellness Festival, World Rally Championship, F1H2O powerboat race, WWE Royal Rumble, and a collaboration with MrBeast. Presented under the theme “Winter is Alive,” the programme revealed the Events Calendar and highlighted tourism seasons across Riyadh, Diriyah, AlUla, and Al-Khobar, showcasing cultural landmarks, heritage experiences, and distinctive seasonal activities. “The launch of Saudi Winter 2025 presents a new opportunity to position Saudi Arabia as a leading global winter destination,” said Al-Khateeb, emphasising alignment with Vision 2030 and the Kingdom’s target of 150 million visitors by 2030.